Confection + Facebook Custom Audiences

Confection + Facebook Custom Audiences integrations

Add new Confection leads to Facebook Custom Audiences

Cookies and persistent front-end identifiers like browser, user, and device IDs have become unstable and unreliable. Confection uses a blend of predictive algorithms and AI to link UUIDs that have similar traits, assign them probable “likeness” scores of 1-99%, and consolidate them into single user records. Once a consolidated UUID record reaches the likeness threshold of "85," Confection will write that UUID's email to a Facebook Custom Audience.

When this happens...
New LeadTriggers when a UUID is significant enough to be classified as a lead. You define the field of significance and if a UUID gets a value for this field, the zap will trigger.
TriggerPolling
automatically do this...
Get All Related UUIDsThis action will retreive all UUIDs that have a likeness score of at least 50 (default) with the provided UUID. The likeness score can be customized in configuration.
ActionWrite
then do this!
Add Email to Custom AudienceAdds an email address to an existing custom audience.
ActionWrite

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More things you can do with Confection and Facebook Custom Audiences

Discover other triggers and actions you can use with Confection and Facebook Custom Audiences

- Event Name
  Required
- Help Text
Trigger
Polling
Try It
New or Updated UUID
Triggers when any UUID is created or updated. To learn more about how Confection handles UUIDs, visit
Trigger
Polling
Try It
- UUID
  Required
Action
Write
- Custom_audience
  Required
- Email
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

- Field of Significance
  Required
- Help Text
Trigger
Polling
Try It
- UUID
  Required
- Likeness Score
- Should this step be considered a success if no results are found?
Action
Write
- Name
  Required
- Description
Action
Write
- Custom Audience
  Required
- Email
  Required
Action
Write

About Confection

Confection collects, stores, and distributes data in a way that's unaffected by client-side disruptions involving cookies, cross-domain scripts, and device IDs. It's also compliant with global privacy laws so it’s good for people too.

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Related categories

Business Intelligence

About Facebook Custom Audiences

Facebook Custom Audiences makes signing up for business information easy for people and more valuable for businesses.

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Related categories

Ads & Conversion

Facebook

Premium

Related Zap Templates

Create Facebook Custom Audiences from new Confection leads

Related Zap Templates

Create Facebook Custom Audiences from new Confection leads