Brivity's stored internal id of the primary agent. This is used for overriding the default setting that makes the primary agent the account owner.


This field is currently only for advanced users, or users comfortable using API endpoints to retrieve data.

This ID will be returned with a GET request to `https://secure.brivity.com/api/v2/roster`, supplying the following headers in the request (and replace the API key placeholder with your API key:

```
Content-Type: application/json
Authorization: Token token={{API_KEY}}
Accept: application/json; charset=utf-8
```
.

Specify whether the Lead is interested in Selling or Buying a home.

This is the first line of the address that will be associated with the lead. For example, a valid field might say '123 Main Street'.

The city that a lead resides in (associated with the street address). Brivity will try to select the appropriate city based on Locale, Postal code, and Street address if those fields are supplied.

If the city returned differs from what was supplied in this request, Brivity overrode the city because it found a more appropriate match for the address.

The locality to be saved with a lead's address. In the United States and Canada, this is a standard two letter state/province abbreviation.

The postal code associated with a lead's address.

The country for the address to be associated with the lead. For example, 'USA' is a valid field for leads created who have an address in the United States.

Comma delimited set of tags. e.g. Client, Sphere of influence, Friend of family.

Brivity is a cloud-based CRM platform for real estate professionals & brokerages.

Brivity

Zapier Forms is an automated way to collect data and integrate your form with workflows that can connect to 8,000+ apps.

Zapier Forms


* **Bonus:** It’s free—[Zaps that send data to the LinkedIn Conversions API](https://zapier.com/l/linkedin-conversions-integration?utm_campaign=linkedinads_zap_editor&utm_medium=in-app) don’t count against your task usage.
* **Extra Perk:** [Get $500 in LinkedIn ad credit when you spend $500](https://business.linkedin.com/en-us/marketing-solutions/cx/25/10/usd-sxgy-500-mpp-zapier) on a new campaign within 30 days.

If this dropdown is empty, [create a Conversion that has a "Data Source" of "Conversions API"](https://cdn.zappy.app/9022540f5d7341601103958ccff3f5ac.png) in your LinkedIn account. Then refresh this dropdown and select the Conversion you just created.

Advertisers need to [enable enhanced conversion tracking from Campaign Manager](https://www.linkedin.com/help/lms/answer/a423304/enable-first-party-cookies-on-a-linkedin-insight-tag) in order to activate first party cookies that appends a click ID parameter `li_fat_id` to the click URLs.

If you use this field, you must also fill in the "Last Name" field.

If you use this field, you must also fill in the "First Name" field.

If you use this field, you must also fill in the "First Name" and "Last Name" fields.

Must be a [two-letter country code](https://en.wikipedia.org/wiki/ISO_3166-1_alpha-2), like `US`. If you use this field, you must also fill in the "First Name" and "Last Name" fields.

This is generated when users submit Linkedin Lead-gen forms, and can be downloaded via [Campaign Manager UI](https://www.linkedin.com/help/lms/answer/a425750) or [Lead Sync API](https://learn.microsoft.com/en-us/linkedin/marketing/lead-sync/leadsync?view=li-lms-2024-08&tabs=http).

If you use this field, you must also fill in the "Currency" field.

Must be in [ISO format](https://en.wikipedia.org/wiki/ISO_4217) (e.g. `USD`).

If this field is left empty, we will default to the time the Zap ran.

A unique ID that can be defined by the advertiser.

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

LinkedIn Conversions

When an update happens to a lead in Brivity, this automation workflow ensures that a conversion event is sent through LinkedIn Conversion. This process can efficiently help you track your leads in real-time, providing valuable data to enhance your marketing strategies.

Brivity + LinkedIn Conversions

Update leads in Brivity and trigger LinkedIn Conversion to send conversion events

Supported triggers and actions

New Lead

Update Lead

Send Conversion Event

New Timeline Event

Create Lead

About Brivity

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About LinkedIn Conversions

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