Connect AM-CRM and Google Contacts to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Contact Updated" from AM-CRM.

Add your action

An action happens after the trigger—such as "Add Contact to Groups" in Google Contacts.

You’re connected!

Zapier seamlessly connects AM-CRM and Google Contacts, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Contact Updated
Triggers when a contact is updated.
Trigger
Instant
Try It
Deal Created
Triggers when a new deal is created.
Trigger
Instant
Try It
Deal Stage Changed
Triggers when a deal moves to a different stage.
Trigger
Instant
Try It
- First Name
  Required
- Last Name
- Email
- Phone
- Company
- Tags
- notes
- Source
- Owner ID
- Status
Action
Write
- Contact ID
- Email
- First Name
- Last Name
- Phone
- Company
- Status
- Notes
- Owner ID
- Tags
Action
Write

- Email
  Required
Action
Search
- Query
  Required
Action
Search

New Group
Triggers when a group is created.
Trigger
Polling
Try It
- Contact
  Required
- Group
  Required
Action
Write
- Contact
  Required
- Phone Number
- Additional Phone Numbers
Action
Write
- Contact
- Photo
  Required
Action
Write
- Search_by
  Required
Action
Search

Custom Fields
Lists the available custom fields to populate the Custom Fields dropdown.
Trigger
Polling
Try It
New Contact Created
Triggers when a new contact is created.
Trigger
Instant
Try It
Pipeline Statuses
Lists the available pipeline statuses to populate the Status dropdown when creating or updating a contact.
Trigger
Polling
Try It
- Title
  Required
- Contact ID
- Value (EUR)
- Currency
- Status
- Owner ID
- product_idProduct ID
- Notes
- Pipeline ID
- Stage ID
Action
Write
- Deal ID
  Required
- Title
- Value (EUR)
- Currency
- Status
- Owner ID
- Notes
- Pipeline ID
- Stage ID
Action
Write
- ID
  Required
Action
Search
New or Updated Contact
Triggers when a contact is created or updated.
Trigger
Polling
Try It
New Contact
Triggers when a contact is created.
Trigger
Polling
Try It
Create Contact
Creates a new contact.
Action
Write
- Name
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Search_by
  Required
Action
Search or write

For AI agents & developers

Use AM-CRM and Google Contacts with AI agents and code

Beyond Zap workflows. Call AM-CRM and Google Contacts actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose AM-CRM and Google Contacts actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Contact
Add Contact to Groups

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger AM-CRM and Google Contacts actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* am-crm / google-contacts action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect AM-CRM and Google Contacts to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Contacts on the Zapier blog

Make work flow with AI

Level up your AM-CRM to Google Contacts integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About AM-CRM

AM-CRM is a sales CRM for coaching and high-ticket sales teams, with built-in calling, booking and pipeline management.

HelpHelp

Related categories

CRM (Customer Relationship Management)

About Google Contacts

Google Contacts, the address book built into Gmail, lets you keep track of all your contacts, see when you last interacted with them, and more.

Learn moreLearn moreHelpHelp

Related categories

Contact Management

Google

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