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How to add new Google Contacts to Mailchimp

By Kaylee Moser · March 10, 2023
The Google Contacts app logo connected to the Mailchimp logo on a mustard background.

When it comes to contact storage, there are endless options online. But if you're a Google fan, you probably add every new contact to your Google Contacts. If you use Mailchimp to manage email campaigns, you may be looking for a quick and easy way to automatically add your Google Contacts info to your Mailchimp lists.

With just a few clicks, Zapier can help you automate the process of importing your Google Contacts into Mailchimp so you can easily scale your email marketing efforts. To use a Zap—Zapier's automated workflows—to automatically connect these two apps, all you need is a Google account, a Mailchimp account, and a Zapier account. Let's get started.

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Add new contacts from Google Contacts to Mailchimp

Zapier lets you create automated workflows called Zaps, which send your information from one app to another. You can create your own Zap from scratch without any coding knowledge, but we also offer quick templates to get you started.

If you'd like to start with a template, click on the Zap template below to go to the Zap editor. You'll need to create a Zapier account if you don't already have one. Then, follow the directions below to set up your Zap.

Add new Google Contacts contacts to Mailchimp

Add new Google Contacts contacts to Mailchimp
  • Google Contacts logo
  • Mailchimp logo
Google Contacts + Mailchimp

Set up your Google Contacts trigger for new contacts

First, you'll set up your trigger, which is the event that starts your Zap. Choose Google Contacts as your trigger app and New or Updated Contact as your trigger event. If you're using the Zap template, this will be selected for you.

Google Contacts is selected with New or Updated Contact selected in the Event field.

Click Continue. Next, you'll be asked to sign in to your Google account, if you haven't already. Once you've selected a Google account, click Continue

A Google Contacts account is shown selected in the account field.

Next, it's time to test your Zap. This will pull in sample data, which is always a smart move when setting up a new Zap. Note that in order to test, you need to have an existing contact in your Google account. If you don't have one, feel free to add a temporary one for testing.

A Google Contact for Zapier Example with a llama sticking its tongue out for the contact picture.

Click Test trigger to test it out. Review your results to make sure a test contact has been found. It should look something like this.

A test screen of a successful Zap that shows a found contact.

Once your Google Contacts trigger is all set up and tested, it's time to move on to your Mailchimp action.

Set up your Mailchimp action to add new subscribers

First, create or log in to your Mailchimp account and make sure you have an Audience set up.

Then, In Zapier, select Mailchimp as your action app and Add/Update Subscriber as your action event.

Mailchimp has been selected with Add/Update Subscriber selected in the Event field.

This will prompt you to sign in to your Mailchimp account. If you haven't connected Mailchimp to Zapier before, you'll need to authorize Zapier to access your Mailchimp account. Once the correct Mailchimp account is selected, click Continue.

Now it's time to set up your action step. Customize your new subscriber by selecting, at the very least, the Audience from your Mailchimp account and the Subscriber Email address from your Google Contacts trigger. You can do this by clicking in the Subscriber Email field and selecting the email from the dropdown menu.

An audience and an email have been added to fields in the Zap editor.

You can use as much or as little information from Google Contacts in your new Mailchimp subscriber as you want. For our example, we'll include name, phone number, and birthday. You can also include a physical address if you have that information available.

Mailchimp fields in the Zap editor with details added to each field from the previous Google Contacts trigger step.

If you'd like this Zap to update the information for existing subscribers in your Mailchimp account, make sure to select Yes in the Update Existing field.

Yes is shown selected in the Update Existing field.

Note that any changed data that comes in for an existing subscriber—such as address, email, or name—will overwrite any information that's already in Mailchimp. If you select No in the Update Existing field, the Zap will stop and not add a duplicate subscriber.

Once your customizations are done, click Continue and test your Zap.

A successful test screen that shows a new Mailchimp contact.

After running your test, there should be a new contact in your Mailchimp Audience.

The Audience page in Mailchimp with a new contact added.

If everything looks right, you're now ready to use your Zap. From now on, every new Google Contact you get will be added to your selected Mailchimp Audience.

Keep your contacts up to date

Automating your workflows between Google Contacts and Mailchimp has never been easier. Now you can ensure all of your contacts are getting the right emails with no manual effort.

Give it a try!

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