Connect Freshsales Classic and AdRoll to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Freshsales Classic with AdRoll - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Account" from Freshsales Classic.

Add your action

An action happens after the trigger—such as "Add Email to CRM Audience" in AdRoll.

You’re connected!

Zapier seamlessly connects Freshsales Classic and AdRoll, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
New Task
Triggers when a new task is created.
Trigger
Polling
Try It
- Update By
  Required
- Enter Name / Deal ID
  Required
- Note
  Required
Action
Write
- Update By
  Required
- Enter Name / Account ID
  Required
- Note
  Required
Action
Write

- First Name
- Last Name
- Email
- Mobile Number
Action
Write
- First Name
- Last Name
  Required
- Company Name
- Email
- Mobile Number
Action
Write

- Delete By
  Required
- Enter Email / Contact ID
  Required
Action
Write
- Update By
  Required
- Enter Name / Account ID
  Required
Action
Write
- Update By
  Required
- Enter Name / Deal ID
  Required
Action
Write
- Account Name
  Required
Action
Search
- Find By
  Required
- Email / Phone NO
  Required
Action
Search
- Find By
  Required
- Email / Phone NO
  Required
- First Name
- Last Name
  Required
- Company Name
- Email
- Mobile Number
Action
Search or write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

- Filter Name
  Required
Trigger
Polling
Try It
- Filter Name
  Required
Trigger
Polling
Try It
- Update By
  Required
- Enter Email / Contact ID
  Required
- Note
  Required
Action
Write
- Update By
  Required
- Enter Email / Lead ID
  Required
- Note
  Required
Action
Write
- Name
Action
Write
- Name
- Value 1
- Value
Action
Write
- Update By
  Required
- Enter Contact ID / Email ID / Phone NO
  Required
Action
Write
- Lead ID
  Required
Action
Write
- Update By
  Required
- Enter Email / Contact ID
  Required
Action
Write
- Update By
  Required
- Enter Email / Lead ID
  Required
Action
Write
- Email
  Required
Action
Search
- Email
  Required
- First Name
- Last Name
- Email
- Mobile Number
Action
Search or write
- Advertisable EID
  Required
- CRM Audience
  Required
- Email
  Required
Action
Write

For AI agents & developers

Use Freshsales Classic and AdRoll with AI agents and code

Beyond Zap workflows. Call Freshsales Classic and AdRoll actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Freshsales Classic and AdRoll actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add Note to Contact
Add Email to CRM Audience

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Freshsales Classic and AdRoll actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* freshsales-classic / adroll action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Freshsales Classic and AdRoll to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Make work flow with AI

Level up your Freshsales Classic to AdRoll integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Freshsales Classic

Freshsales Classic is an online, cloud-based CRM with integrated phone and email, user behavior tracking, lead scoring and more.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

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About AdRoll

AdRoll helps you advertise to potential customers (website visitors or email addresses) and make them come to your site and convert!

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