Marketo Integrations

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Start free with email

Continue with Google

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Or pick an app to pair with

Typeform

Forms & Surveys

Eventbrite

Event Management

LinkedIn Ads

Ads & Conversion, Microsoft

Google Ads

Ads & Conversion, Google

Gravity Forms

Forms & Surveys, WordPress

Formstack

Forms & Surveys

Demio

Webinars

HubSpot

Marketing Automation

WebinarJam / EverWebinar

Webinars

Typeform

Forms & Surveys

Eventbrite

Event Management

LinkedIn Ads

Ads & Conversion, Microsoft

Google Ads

Ads & Conversion, Google

Gravity Forms

Forms & Surveys, WordPress

Formstack

Forms & Surveys

Typeform

Forms & Surveys

Eventbrite

Event Management

LinkedIn Ads

Ads & Conversion, Microsoft

Google Ads

Ads & Conversion, Google

Gravity Forms

Forms & Surveys, WordPress

Formstack

Forms & Surveys

Demio

Webinars

HubSpot

Marketing Automation

WebinarJam / EverWebinar

Webinars

Top companies trust Zapier to automate work and free up time

Join millions worldwide who automate their work using Zapier

Launch your first automated workflow

Create or update leads on Marketo from new Typeform entries
Premium
Details
Try it
Typeform + Marketo
Create leads on Marketo for new Google Ads leads
Premium
Details
Try it
Google Ads + Marketo
Add contacts to a Google Ads customer list for new leads on Marketo
Premium
Details
Try it
Marketo + Google Ads
Create Lead in Marketo from New Webinar Registration
Premium
Details
Try it
Microsoft Teams Events + Marketo
Capture Marketo leads from new OnceHub bookings
Premium
Details
Try it
OnceHub + Marketo
Verify new Marketo leads' email addresses with NeverBounce
Premium
Details
Try it
Marketo + NeverBounce

Create or update leads on Marketo from new Typeform entries

Details

Try it

Typeform + Marketo

Create leads on Marketo for new Google Ads leads

Details

Try it

Google Ads + Marketo

Add contacts to a Google Ads customer list for new leads on Marketo

Details

Try it

Marketo + Google Ads

Create Lead in Marketo from New Webinar Registration

Details

Try it

Microsoft Teams Events + Marketo

Capture Marketo leads from new OnceHub bookings

Details

Try it

OnceHub + Marketo

Verify new Marketo leads' email addresses with NeverBounce

Details

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Marketo + NeverBounce

Add Marketo leads from new Sansan business cards

Details

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Sansan + Marketo

Copy new TikTok Lead Generation leads into Marketo

Details

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TikTok Lead Generation + Marketo

Copy new Facebook Lead Ads leads into Marketo

Details

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Facebook Lead Ads + Marketo

Update or create new Marketo leads when LearnWorlds courses are completed

Details

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LearnWorlds + Marketo

Update Marketo leads from new webhooks

Details

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Webhooks by Zapier + Marketo

Add rows in Google Sheets with new Marketo leads

Details

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Marketo + Google Sheets

Add Marketo leads from new Sansan business cards
Premium
Details
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Sansan + Marketo
Copy new TikTok Lead Generation leads into Marketo
Premium
Details
Try it
TikTok Lead Generation + Marketo
Copy new Facebook Lead Ads leads into Marketo
Premium
Details
Try it
Facebook Lead Ads + Marketo
Update or create new Marketo leads when LearnWorlds courses are completed
Premium
Details
Try it
LearnWorlds + Marketo
Update Marketo leads from new webhooks
Premium
Details
Try it
Webhooks by Zapier + Marketo
Add rows in Google Sheets with new Marketo leads
Premium
Details
Try it
Marketo + Google Sheets

Marketo integration details

Marketers, win back more time to do your most important work by using Zapier to streamline the manual process of managing your marketing funnels. Connect Marketo to Zapier and automatically capture lead info from other apps or update your CRM and contact list. Zapier helps you automatically run tasks in 1,000+ supported apps so you can spend less time in admin and focus your efforts on engaging customers and prospects.

Connect Marketo to 9,000+ apps

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write

- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search

- Company Name
  Required
- External Company ID
  Required
Action
Search or write

- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write

For builders

Let your AI safely access Marketo

Go beyond Zap workflows. Install Zapier in your AI to call Marketo actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.

No code

Call actions in natural language with Zapier MCP

Act in Marketo from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.

Example actions on this page

Add Lead to List
Create or Update Company

Works with

Claude · ChatGPT · Cursor · Any MCP-compatible AI

Install Zapier MCP

Code

Work in code with the Zapier SDK

Expose Marketo actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().

Install

npm install @zapier/zapier-sdk
npm install -D @zapier/zapier-sdk-cli
zapier-sdk login
# create a Marketo connection @ https://zapier.com/app/assets/connections

Run an action

// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";

const zapier = createZapierSdk();

const { data: connection } = await zapier.findFirstConnection({ app: "marketo", owner: "me" });

await zapier.runAction({
  app: 'marketo',
  action: 'add_lead_to_list',
  connection: connection.id,
  input: {
    {inputKeyValuePairs}
  },
});

Open the SDK docs

Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.

Marketo Help & Support

Common issues

Common Problems with Marketo on Zapier

How to get started with Marketo on Zapier

Marketo Tutorials

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

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Marketo Integrations

Put Marketo to work with AI and enterprise-grade automation

Top companies trust Zapier to automate work and free up time

Join millions worldwide who automate their work using Zapier

Create or update leads on Marketo from new Typeform entries

Create leads on Marketo for new Google Ads leads

Add contacts to a Google Ads customer list for new leads on Marketo

Create Lead in Marketo from New Webinar Registration

Capture Marketo leads from new OnceHub bookings

Verify new Marketo leads' email addresses with NeverBounce

Create or update leads on Marketo from new Typeform entries

Create leads on Marketo for new Google Ads leads

Add contacts to a Google Ads customer list for new leads on Marketo

Create Lead in Marketo from New Webinar Registration

Capture Marketo leads from new OnceHub bookings

Verify new Marketo leads' email addresses with NeverBounce

Add Marketo leads from new Sansan business cards

Copy new TikTok Lead Generation leads into Marketo

Copy new Facebook Lead Ads leads into Marketo

Update or create new Marketo leads when LearnWorlds courses are completed

Update Marketo leads from new webhooks

Add rows in Google Sheets with new Marketo leads

Add Marketo leads from new Sansan business cards

Copy new TikTok Lead Generation leads into Marketo

Copy new Facebook Lead Ads leads into Marketo

Update or create new Marketo leads when LearnWorlds courses are completed

Update Marketo leads from new webhooks

Add rows in Google Sheets with new Marketo leads

Marketo integration details

Let your AI safely access Marketo

Call actions in natural language with Zapier MCP

Work in code with the Zapier SDK

Marketo Help & Support

Common issues

.css-ojnz7r{font:500 1.125rem/1.5rem Inter,var(--zds-typography-base, Helvetica),Helvetica,arial,sans-serif;color:#695be8;margin-bottom:0;transition-property:all;transition-timing-function:ease-in-out;transition-duration:300ms;}Common Problems with Marketo on Zapier

How to get started with Marketo on Zapier

Marketo Tutorials

6 ways to automate Marketo

Popular Marketo Integrations

Popular Marketo Integrations

Common Problems with Marketo on Zapier