Connect Facebook Lead Ads and Marketo to unlock the power of automation
- No credit card required
- Free forever for core features
- 14-day trial for premium features and apps
Set up your first integration
Quickly connect Facebook Lead Ads to Marketo with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate Facebook Lead Ads with Marketo - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Lead" from Facebook Lead Ads.
Add your action
An action happens after the trigger—such as "Add Lead to List" in Marketo.
You’re connected!
Zapier seamlessly connects Facebook Lead Ads and Marketo, automating your workflow.
Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023
93%
Customers who say using Zapier has made them better at their job
25m
Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Frequently Asked Questions about Facebook Lead Ads + Marketo integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Facebook Lead Ads and Marketo
How do I set up Facebook Lead Ads to integrate with Marketo?
To set up the integration, we recommend starting by connecting your Facebook Lead Ads account with Marketo through our platform. You'll need to configure a trigger for when a new lead ad is submitted, which will then automatically create or update a lead in Marketo.
What triggers can I use for Facebook Lead Ads in this integration?
The primary trigger available in this integration is when a new lead ad is submitted on Facebook. Once set, this trigger can initiate actions within Marketo such as creating or updating leads.
Can I customize the data fields sent from Facebook Lead Ads to Marketo?
Yes, you can customize which data fields from your Facebook Lead Ad form are sent over to Marketo. During the setup process, you'll have the opportunity to map fields between Facebook and Marketo according to your needs.
How frequently are new leads synced between Facebook and Marketo?
Lead data is sent from Facebook to Marketo in real-time once a lead submits their information through your ad. This immediate sync ensures that your database in Marketo remains up-to-date without delay.
Do I need technical expertise to integrate these platforms?
Our platform simplifies the integration process so that even users without technical expertise can easily connect Facebook Lead Ads with Marketo. We provide step-by-step guidance and support throughout the setup procedure.
Is it possible to update existing leads in Marketo using information from new lead ads on Facebook?
Yes, our integration allows existing leads in your Marketo database to be updated with the latest information each time a new lead submits an ad form on Facebook, as long as the identifiers like email match.
What actions can be automated within Marketo when integrating with Facebook Lead Ads?
Once you've set up triggers for new lead submissions on Facebook, you can automate actions within Marketo like creating or updating leads, assigning them to lists or campaigns, and even sending follow-up emails based on predefined criteria.
Practical ways you can use Facebook Lead Ads and Marketo
Automated Financial Reports
Streamlining the generation of routine financial reports by integrating data from accounting and sales platforms.
Business Owner
System Monitoring Alerts
Setting up automated alerts for system performance to address any anomalies immediately.
ITLead Generation Email Campaign
Automating the creation and dispatch of email campaigns targeting new leads to increase conversions.
Marketing & Marketing OpsSupported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- PageRequired
- Form
- FBLA_copy
Try ItTriggerInstant- List
- Additional Fields
Try ItTriggerPolling- Zap_id
- Program ContextRequired
- Campaign ContextRequired
- Program ContextRequired
- Program Member ContextRequired
Try ItTriggerInstant- List
- LeadRequired
ActionWrite
- New Program
Triggers when a new program is created.
Try ItTriggerPolling - List
- Additional Fields
Try ItTriggerPolling- External Company IDRequired
ActionWrite
