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Facebook Lead Ads + Marketo + Versium REACH

Enrich new Facebook Lead Ads leads with Versium REACH and add them to Marketo

Facebook continues to be one of the most dominant platforms for ads, so it's not surprising for B2B companies to optimize that channel. With the collection of consumer data, it makes it difficult to reach out to your business prospect via email. This is where Versium REACH comes in to append the missing contact information for retargeting. Finally, this integration will use the information to create or update Marketo leads for follow up.

Facebook continues to be one of the most dominant platforms for ads, so it's not surprising for B2B companies to optimize that channel. With the collection of consumer data, it makes it difficult to reach out to your business prospect via email. This is where Versium REACH comes in to append the missing contact information for retargeting. Finally, this integration will use the information to create or update Marketo leads for follow up.

  1. When this happens...
    Facebook Lead AdsFacebook Lead Ads
    New Lead

    Triggers when a new lead is created.

    TriggerInstant
  2. automatically do this...
    Versium REACHVersium REACH
    C2B Append

    Appends business contact data to a list of consumer contacts. Use to determine the business and/or business person behind their consumer persona. Valuable for web form fills and site traffic

    ActionSearch
  3. then do this!
    MarketoMarketo
    Create or Update Lead

    Creates or Updates a lead.

    ActionWrite
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Supported triggers and actions

What does this mean?
    • First Name

    • Last Name

    • Full Name

    • Address

    • Address 2

    • City

    • State

    • ZIP

    • Country

    • Phone Number

    • Email Address

    • cfg_maxrecs

    Action
    Search
    • First Name

    • Last Name

    • Address

    • Address 2

    • City

    • State

    • ZIP

    • Country

    • Phone Number

    • Email Address

    • cfg_maxrecs

    Action
    Search
    • Output FieldsRequired

    • First Name

    • Last Name

    • Address

    • Address 2

    • City

    • State

    • ZIP

    • Country

    • Phone Number

    • Email Address

    • cfg_maxrecs

    Action
    Search
    • Domain

    • Business Email

    • Business Name

    • Address

    • City

    • State

    • ZIP

    • Business Phone

    Action
    Search
facebook-lead-ads logo
facebook-lead-ads logo

About Facebook Lead Ads

Facebook lead ads make signing up for business information easy for people and more valuable for businesses. The Facebook lead ad app is useful for marketers who want to automate actions on their leads.
Learn moreHelp

Related categories

  • Ads & Conversion

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About Versium REACH

Data enrichment tool powered by an industry-leading identity resolution engine that adds contact and insight information to first-party data.

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