Put Google Ads to work with AI and enterprise-grade automation
Automate smarter with Google Ads and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.
- No-code AI automation
- Full audit trails and controls
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- Easy visual workflow builder
- 9,000+ apps, 450+ AI tools
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Or pick an app to pair with
HubSpot
Marketing Automation
Mailchimp
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Shopify
eCommerce
Pipedrive
CRM (Customer Relationship Management)
Google Business Profile
Google, Website Builders
Gmail
Email, Google
ActiveCampaign
Marketing Automation
CallRail
Call Tracking
HubSpot
Marketing Automation
Mailchimp
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Shopify
eCommerce
Pipedrive
CRM (Customer Relationship Management)
Google Business Profile
Google, Website Builders
HubSpot
Marketing Automation
Mailchimp
Marketing Automation
Salesforce
CRM (Customer Relationship Management)
Shopify
eCommerce
Pipedrive
CRM (Customer Relationship Management)
Google Business Profile
Google, Website Builders
Gmail
Email, Google
ActiveCampaign
Marketing Automation
CallRail
Call Tracking
Join millions worldwide who automate their work using Zapier
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Use Google Ads as...Required
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Email addressRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- NameRequired
- Description
- Message
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer_identifierRequired
- Message
ActionWrite
- Use Google Ads as...Required
- Managed Account
- Lead FormRequired
- Conversions Information
Try ItTriggerPolling- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
- Consent for ad User Data
- Consent for ad personalization
- Terms of service
ActionWrite- Use Google Ads as...Required
- Managed Account
- ResourceRequired
- Dates to IncludeRequired
- Limit
ActionWrite- Use Google Ads as...Required
- Managed Account
- Customer ListRequired
- Customer identifierRequired
ActionWrite
For builders
Let your AI safely access Google Ads
Go beyond Zap workflows. Install Zapier in your AI to call Google Ads actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in Google Ads from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Example actions on this page
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose Google Ads actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a Google Ads connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "google-ads", owner: "me" });
await zapier.runAction({
app: 'google-ads',
action: 'add_email_to_customer_list_v3',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
Google Ads Help & Support
Common issues
Limited-time offer: Use Google Ads on Zapier and get free tasks for 6 months!
How to get started with Google Ads on Zapier
Add or remove contacts in Google Ads customer lists
How to set up your Google Ads New Lead Form Entry trigger
How to set up Google Ads' Send Offline Conversion action
Common Problems with Google Ads on Zapier
Google Ads Tutorials
About Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
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