Connect ActiveCampaign and Google Ads to unlock the power of automation
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Set up your first integration
Quickly connect ActiveCampaign to Google Ads with a Zapier template.
Our most popular template
How Zapier works
Zapier makes it easy to integrate ActiveCampaign with Google Ads - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.
Add your action
An action happens after the trigger—such as "Add Contact to Customer List With Email" in Google Ads.
You’re connected!
Zapier seamlessly connects ActiveCampaign and Google Ads, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- Custom ObjectRequired
- Trigger EventsRequired
Try ItTriggerInstant- Task Type (Optional)
Try ItTriggerInstant- New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Try ItTriggerInstant - ListRequired
Try ItTriggerInstant
- Custom ObjectRequired
Try ItTriggerInstant- New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Try ItTriggerInstant - ListRequired
Try ItTriggerInstant- ListRequired
Try ItTriggerInstant
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Practical ways you can use ActiveCampaign and Google Ads
Track campaign engagement in ActiveCampaign
Zapier can log campaign engagement actions, such as new clicks or opens from ActiveCampaign, in Google Ads. This provides you with a tighter feedback loop, ensuring you can optimize ad campaigns based on the performance of your email engagements.
Business Owner
Sync offline conversions to Google Ads
Send offline conversion data from activities tracked in ActiveCampaign directly to Google Ads via Zapier. This allows Google Ads to better optimize conversion-driven campaigns by incorporating offline or CRM data, improving ad targeting and ROI.
ITAdd new Google Ads leads to ActiveCampaign
When new leads from your Google Ads campaigns are captured, Zapier can automatically add them as new contacts in ActiveCampaign. This ensures you can quickly engage with fresh leads and nurture them through email outreach, saving time and increasing lead response rates.
Marketing & Marketing OpsLearn how to automate ActiveCampaign on the Zapier blog
Learn how to automate Google Ads on the Zapier blog
Frequently Asked Questions about ActiveCampaign + Google Ads integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Google Ads
How do I set up the integration between ActiveCampaign and Google Ads?
To set up the integration, you'll need to create a new Zap in Zapier where ActiveCampaign acts as the trigger and Google Ads as the action. You'll be prompted to sign into both accounts and select specific triggers, like updating contact details in ActiveCampaign, which will then prompt actions like modifying ads or updating audiences in Google Ads.
Can I connect multiple ActiveCampaign accounts to a single Google Ads account?
Yes, you can connect multiple ActiveCampaign accounts to a single Google Ads account within Zapier by creating individual Zaps for each pair of ActiveCampaign and Google Ads accounts. Each Zap can have its triggers and actions tailored for different sets of data or campaigns.
What types of triggers can start automations from ActiveCampaign to Google Ads?
Triggers from ActiveCampaign could include new contact creation, updating a contact's email address, or when a contact enters a specific automation. These actions can initiate processes in Google Ads, such as adjusting bid strategies or updating customer lists.
Is it possible to automate audience list updates in Google Ads using data from ActiveCampaign?
Yes, using automation workflows in ActiveCampaign as triggers, you can update your audience lists in Google Ads automatically. For instance, adding contacts who complete a certain campaign goal in ActiveCampaign directly into an audience list on Google Ads.
What should I do if there’s an error during the automation process between ActiveCampaign and Google Ads?
If there's an error during automation, check the task history within Zapier for any failure notifications. The logs will provide information on what may have gone wrong so you can adjust your trigger conditions or action settings accordingly.
How often does data sync between my integrated applications once set up?
Data sync frequency depends on your plan with us. Typically, polling occurs every 5-15 minutes for premium users to initiate actions based on your defined triggers from ActiveCampaign.
Are there any limitations when integrating these two applications through Zapier?
While our platform offers robust integration capabilities, you may face limitations regarding the number of tasks executed per month based on your subscription plan. Additionally, not all features of either application may be fully supported by available triggers or actions.
