Triggers when Traculo records a conversion on a website: a purchase, a form submission, or a deal stage reported from your CRM.

Triggers when a website that normally records events has sent none for the alert period (24 hours by default). Usually a sign that tracking broke.

Tells Traculo that a lead reached a stage in your CRM, for example "Deal won". Traculo matches it to the original website visit and reports it to Meta, Google Ads and LinkedIn as an offline conversion.

Triggers when you receive a new attachment.

Triggers the first time a label is added to a conversation. Replies within that conversation will not trigger again.

Triggers when Traculo could not deliver an event to an ad platform or other destination, for example Meta, Google Ads or LinkedIn. At most one alert per destination every 10 minutes.

Triggers when Traculo finds an unusual change on a website: a traffic drop or spike, keywords leaving the top 10 or top 3, or a low Meta match quality. It also fires when tracking goes silent or breaks (tracking tag gone, conversions stopped, ad platform delivery degraded, consent shift; the likely cause and fix steps are in the raw data); filter on "Alert type" to tell them apart.

Records an event (a purchase, a lead, any custom event) on a website in Traculo, so it shows up in your reports and is sent on to your connected ad platforms.

Triggers when an email is labeled. Also triggers when a reply is added to the conversation.