When this happens...
GmailNew Labeled Email
do these tasks!
MarketoCreate or Update Lead
MarketoAdd Lead to List

Sometimes your best prospects come in via email, outside the normal channels. That doesn't mean they're any harder to track. Activate this integration, and it'll be a simple matter of labeling all the emails you want. Zapier will then create a new lead on Marketo from every new message you label, updating their details if they're already in your system.

How this Gmail-Marketo integration works

  1. A new email is labeled on Gmail
  2. Zapier automatically Marketo

Apps involved

  • Gmail
  • Marketo

Why Zapier?


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No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Gmail + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Email Matching Search

Triggers when you receive a new email that matches a search string you provide.

Create Draft

Create (but do not send) a new email message.

New Labeled Email

Triggers when you receive a new email and label it within two days.

Send Email

Create and send a new email message.

New Attachment

Triggers when you receive a new attachment (triggers once per attachment).

Create or Update Lead

Creates or Updates a lead.

New Starred Email

Triggers when you receive a new email and star it within two days.

Add Lead to List

Adds a lead to a list.

New Thread

Triggers when a new thread starts.

Create Label

Creates a new label.

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One of the most popular email services, Gmail keeps track of all your emails with treaded conversations, tags, and Google-powered search to locate find any message you need.

Learn More

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations