Facebook Conversions + LinkedIn Ads

Facebook Conversions + LinkedIn Ads integrations

Add new LinkedIn Lead Gen Form form responses to Facebook Conversions

When a Lead Gen Form is completed in LinkedIn, a new Lead Event is sent to Facebook using the Facebook's server-side API. These events can be viewed in Events Manager and will contribute to improved conversion for your Facebook ads. The customer's personally identifiable information is not shared with Facebook as it is hashed before being sent.

When this happens...
New Lead Gen Form Response (Organic Content)Triggers when you receive a new form response tied to a Company Page, Product Page, or Event.
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Send Lead EventPublish lead events to Conversions API
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More things you can do with LinkedIn Ads and Facebook Conversions

Discover other triggers and actions you can use with LinkedIn Ads and Facebook Conversions

- Organization
  Required
- Lead Type
  Required
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Company Name
- Website Domain
- Email Domain
- LinkedIn Page URL
- Stock Symbol
- Industries
- City
- State
- Country
- Postal Code
Action
Write
- Account
  Required
- Audience Type
  Required
- Name
  Required
- Description
Action
Write
- Account
  Required
- Pivots
  Required
- Metrics
  Required
- Start Date
  Required
- End Date
- Time Granularity
Action
Write
Send Funnel Event
Publish lead updates from your funnel.
Action
Write

Send Other Event
Publish other events to Conversions API
Action
Write

- adAccount
  Required
- Lead Form
- Retrieve Creative Details
- Retrieve Campaign Details
- Conversions Information
Trigger
Instant
Try It
- Account
  Required
- Audience
  Required
- Email Address
- First Name
- Last Name
- Title
- Company
- Country
- Google Advertising ID
Action
Write
- Account
  Required
- Audience
  Required
- Email Address
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Related categories

Ads & Conversion

Facebook

About LinkedIn Ads

LinkedIn Ads allows marketers to collect even more quality leads from their ads and events on LinkedIn with seamless pre-filled forms.

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Related categories

Ads & Conversion

Microsoft

Premium

Related Zap Templates

Create Facebook Conversions events from new LinkedIn Ads event registration form responses

Trigger new lead gen form responses in LinkedIn Ads to send purchase events in Facebook Conversions