When this happens...
GmailNew Email
Then do this...
AdRollAdd User to CRM Retargeting Segment

After an inbound lead or customer emails one of your Gmail accounts, you can drop that user into any of your AdRoll retargeting strategies automatically—turn on this integration, and we'll do the rest. Whenever you receive a new email after that, Zapier will automatically subscribe the sender to your AdRoll retargeting segment, letting your marketing take over for you.

How It Works

  1. A new email is received to any of your Gmail inboxes/folders
  2. Zapier sends their information to AdRoll, which will serve retargeting ads to the new user when they're online

What You Need

  • Gmail account
  • AdRoll account

Note: This integration will only work if you have a Business Gmail account - these have custom domains. Free consumer Gmail accounts cannot be used with this integration. Read Help docs here.

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect AdRoll + Gmail and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Email Matching Search

Triggers when you receive a new email that matches a search string you provide.

Add User to CRM Retargeting Segment

Adds user to a retargeting segment

New Labeled Email

Triggers when you receive a new email and label it within two days.

Create Draft

Create (but do not send) a new email message.

New Attachment

Triggers when you receive a new attachment (triggers once per attachment).

Send Email

Create and send a new email message.

New Starred Email

Triggers when you receive a new email and star it within two days.

Reply to Email

Send a reply to an email message.

New Thread

Triggers when a new thread starts.

Create Label

Creates a new label.

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Become a Zapier Integration Partner

AdRoll helps you advertise to potential customers (website visitors or email addresses) and make them come to your site and convert!

One of the most popular email services, Gmail keeps track of all your emails with treaded conversations, tags, and Google-powered search to locate find any message you need.

See Gmail Integrations