Pardot Integrations

Name: Zapier
Availability: InStock

Premium

Marketing Automation

Put Pardot to work with AI and enterprise-grade automation

Automate smarter with Pardot and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.

Start free with email

Continue with Google

Start free with email

Continue with Google

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Or pick an app to pair with

LinkedIn Ads

Ads & Conversion, Microsoft

Unbounce

Forms & Surveys

Salesforce

CRM (Customer Relationship Management)

Facebook Lead Ads

Ads & Conversion, Facebook

Gravity Forms

Forms & Surveys, WordPress

Zoom

Video Conferencing

Google Ads

Ads & Conversion, Google

Typeform

Forms & Surveys

HubSpot

Marketing Automation

LinkedIn Ads

Ads & Conversion, Microsoft

Unbounce

Forms & Surveys

Salesforce

CRM (Customer Relationship Management)

Facebook Lead Ads

Ads & Conversion, Facebook

Gravity Forms

Forms & Surveys, WordPress

Zoom

Video Conferencing

LinkedIn Ads

Ads & Conversion, Microsoft

Unbounce

Forms & Surveys

Salesforce

CRM (Customer Relationship Management)

Facebook Lead Ads

Ads & Conversion, Facebook

Gravity Forms

Forms & Surveys, WordPress

Zoom

Video Conferencing

Google Ads

Ads & Conversion, Google

Typeform

Forms & Surveys

HubSpot

Marketing Automation

Top companies trust Zapier to automate work and free up time

Join millions worldwide who automate their work using Zapier

Launch your first automated workflow

Add leads to Pardot from new Unbounce submissions
Premium
Details
Try it
Unbounce + Pardot
Create New Pardot Prospects from Teams Events Registrants
Premium
Details
Try it
Microsoft Teams Events + Pardot
Create prospects on Pardot from new leads in Facebook Lead Ads
Premium
Details
Try it
Facebook Lead Ads + Pardot
Create Prospect in Pardot for new lead form entries in Google Ads
Premium
Details
Try it
Google Ads + Pardot
Create new Pardot prospects from new Jotform submissions
Premium
Details
Try it
Jotform + Pardot
Add new Pardot prospects to Google Ads customer list with email
Premium
Details
Try it
Pardot + Google Ads

Add leads to Pardot from new Unbounce submissions

Details

Try it

Unbounce + Pardot

Create New Pardot Prospects from Teams Events Registrants

Details

Try it

Microsoft Teams Events + Pardot

Create prospects on Pardot from new leads in Facebook Lead Ads

Details

Try it

Facebook Lead Ads + Pardot

Create Prospect in Pardot for new lead form entries in Google Ads

Details

Try it

Google Ads + Pardot

Create new Pardot prospects from new Jotform submissions

Details

Try it

Jotform + Pardot

Add new Pardot prospects to Google Ads customer list with email

Details

Try it

Pardot + Google Ads

Add prospects to Pardot for new payloads caught by webhooks

Details

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Webhooks by Zapier + Pardot

Create prospects on Pardot from new Leadpages submissions

Details

Try it

Leadpages + Pardot

Create new Pardot prospects from HubSpot form submissions

Details

Try it

Pardot

Create a spreadsheet row in Google Sheets for new Pardot prospects

Details

Try it

Pardot + Google Sheets

Create Pardot prospects from new LinkedIn Ads responses

Details

Try it

LinkedIn Ads + Pardot

Update prospects in Pardot from inbox categories set for reply in Reply

Details

Try it

Reply + Filter by Zapier + Pardot

Add prospects to Pardot for new payloads caught by webhooks
Premium
Details
Try it
Webhooks by Zapier + Pardot
Create prospects on Pardot from new Leadpages submissions
Premium
Details
Try it
Leadpages + Pardot
Create new Pardot prospects from HubSpot form submissions
Premium
Details
Try it
Pardot
Create a spreadsheet row in Google Sheets for new Pardot prospects
Premium
Details
Try it
Pardot + Google Sheets
Create Pardot prospects from new LinkedIn Ads responses
Premium
Details
Try it
LinkedIn Ads + Pardot
Update prospects in Pardot from inbox categories set for reply in Reply
Premium
Details
Try it
Reply + Filter by Zapier + Pardot

Pardot integration details

In the B2B world, getting the right prospects to your sales and marketing teams is the cornerstone of your success. Do it faster when you use Zapier to automatically add prospects to Pardot so your sales and marketing teams can start nurturing leads, closing deals, and maximizing ROI.

Connect Pardot to 9,000+ apps

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

New Form Submission
Triggers when a form is submitted.
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
Try It
- List
  Required
- Prospect
  Required
Action
Write
- List
  Required
- Prospect
  Required
Action
Write
- Prospect
  Required
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write

- Email Address
  Required
Action
Search

New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Polling
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Polling
Try It
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- Name
  Required
- Campaign
  Required
- Lists
  Required
- From Name
  Required
- From Email
  Required
- Subject Line
  Required
- Email Body (Text)
  Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email Address
  Required
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

For builders

Let your AI safely access Pardot

Go beyond Zap workflows. Install Zapier in your AI to call Pardot actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.

No code

Call actions in natural language with Zapier MCP

Act in Pardot from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.

Example actions on this page

Add Prospect to List
Create Prospect

Works with

Claude · ChatGPT · Cursor · Any MCP-compatible AI

Install Zapier MCP

Code

Work in code with the Zapier SDK

Expose Pardot actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().

Install

npm install @zapier/zapier-sdk
npm install -D @zapier/zapier-sdk-cli
zapier-sdk login
# create a Pardot connection @ https://zapier.com/app/assets/connections

Run an action

// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";

const zapier = createZapierSdk();

const { data: connection } = await zapier.findFirstConnection({ app: "pardot", owner: "me" });

await zapier.runAction({
  app: 'pardot',
  action: 'add_prospect_to_list',
  connection: connection.id,
  input: {
    {inputKeyValuePairs}
  },
});

Open the SDK docs

Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.

Pardot Help & Support

Common questions

Connect Your App Accounts to Zapier

Manage Your App Connections

Use the Power of AI to Generate Zaps (Beta)

What Should I Do in Zapier If I Change an App Account Password

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

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Marketing Automation

Pardot Integrations

Put Pardot to work with AI and enterprise-grade automation

Top companies trust Zapier to automate work and free up time

Join millions worldwide who automate their work using Zapier

Add leads to Pardot from new Unbounce submissions

Create New Pardot Prospects from Teams Events Registrants

Create prospects on Pardot from new leads in Facebook Lead Ads

Create Prospect in Pardot for new lead form entries in Google Ads

Create new Pardot prospects from new Jotform submissions

Add new Pardot prospects to Google Ads customer list with email

Add leads to Pardot from new Unbounce submissions

Create New Pardot Prospects from Teams Events Registrants

Create prospects on Pardot from new leads in Facebook Lead Ads

Create Prospect in Pardot for new lead form entries in Google Ads

Create new Pardot prospects from new Jotform submissions

Add new Pardot prospects to Google Ads customer list with email

Add prospects to Pardot for new payloads caught by webhooks

Create prospects on Pardot from new Leadpages submissions

Create new Pardot prospects from HubSpot form submissions

Create a spreadsheet row in Google Sheets for new Pardot prospects

Create Pardot prospects from new LinkedIn Ads responses

Update prospects in Pardot from inbox categories set for reply in Reply

Add prospects to Pardot for new payloads caught by webhooks

Create prospects on Pardot from new Leadpages submissions

Create new Pardot prospects from HubSpot form submissions

Create a spreadsheet row in Google Sheets for new Pardot prospects

Create Pardot prospects from new LinkedIn Ads responses

Update prospects in Pardot from inbox categories set for reply in Reply

Pardot integration details

Let your AI safely access Pardot

Call actions in natural language with Zapier MCP

Work in code with the Zapier SDK

Pardot Help & Support

Common questions

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Manage Your App Connections

Use the Power of AI to Generate Zaps (Beta)

What Should I Do in Zapier If I Change an App Account Password

Popular Pardot Integrations

Popular Pardot Integrations

Connect Your App Accounts to Zapier