Dotdigital MCP
Marketing Automation
Use Dotdigital MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platformSupported actions
Create a List
Creates a list.
Create or Update Contact (Deprecated)
Creates a new contact or updates an existing one. Match on email or mobile number. Optionally add contact to a list, and include data fields.
Create or Update Contact
Creates a new contact or updates an existing one. Match on email or mobile number. Optionally add contact to a list, and include data fields.
Create Contact Data Field
Creates a contact data field within the account.
Enrol Contact in Program
This operation enrols a given contact into an automation program.
Refresh Segment
Refreshes a segment.
Resubscribe Contact
Resubscribes a contact to the account.
Send Email Campaign
Send a marketing email to a contact.
Use Dotdigital MCP with any AI assistant
Zapier Dotdigital MCP lets you connect Dotdigital's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Dotdigital. Select and scope actions to align with your Dotdigital workflows.

Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools