Business App MCP
Sales & CRM
Use Business App MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platform
Supported actions
Create or Update CRM Activity
Create a new log activity in the CRM.
Run Automation
Run any automation that uses a manual or API trigger
Create or Update Account
Creates or Updates a Account.
Create or Update Company
Creates or Updates a company. Also used to return values for an existing record.
Create or Update Contact
Creates or Updates a contact. Also used to return values for an existing record.
Use Business App MCP with any AI assistant
Zapier Business App MCP lets you connect Business App's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Business App. Select and scope actions to align with your Business App workflows.
Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools
Other apps that integrate with Zapier MCP
Frequently Asked Questions
What is MCP?
Is MCP Secure?
How much does Zapier MCP cost?
Find the right Zapier plan
Can I use Zapier MCP with any AI platform?
Can I build on Zapier MCP as a developer?
Explore documentation
How quickly can I get started?
How can I get a higher quota?
Explore Zapier plans