Variance Integrations

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HubSpot

Marketing Automation

Webhooks by Zapier

Developer Tools, Zapier

Slack

Team Chat

Google Sheets

Google, Spreadsheets

Filter by Zapier

Developer Tools, Zapier

Clearbit

Contact Management

Formatter by Zapier

Documents, Zapier

Growbots

CRM (Customer Relationship Management)

Snitcher

Sales & CRM

HubSpot

Marketing Automation

Webhooks by Zapier

Developer Tools, Zapier

Slack

Team Chat

Google Sheets

Google, Spreadsheets

Filter by Zapier

Developer Tools, Zapier

Clearbit

Contact Management

HubSpot

Marketing Automation

Webhooks by Zapier

Developer Tools, Zapier

Slack

Team Chat

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Quickly automate Variance integrations with Zapier's templates

Enrich new Variance account properties with Clearbit data
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Variance + Clearbit
More details
When this happens
Step 1: New Account
Then do this
Step 2: Find a Company by Domain
Then do this
Step 3: Update Account
See Zap details Try it
Enrich new Variance account properties with Clearbit data
Enrich new Variance account properties with Clearbit data
Variance + Clearbit
Add new Variance accounts to HubSpot
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Variance
More details
When this happens
Step 1: New Account
See Zap details Try it
Add new Variance accounts to HubSpot
Add new Variance accounts to HubSpot
Variance
Find and update accounts in Variance for new owners updated in HubSpot
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HubSpot + Variance
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When this happens
Step 1: New Company Property Change
Then do this
Step 2: Get Owner by ID
Then do this
Step 3: Find Account
Then do this
Step 4: Update Account
See Zap details Try it
Find and update accounts in Variance for new owners updated in HubSpot
Find and update accounts in Variance for new owners updated in HubSpot
HubSpot + Variance
Create HubSpot deals for new Variance accounts
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Variance + HubSpot
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When this happens
Step 1: New Account
Then do this
Step 2: Create Deal
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Create HubSpot deals for new Variance accounts
Create HubSpot deals for new Variance accounts
Variance + HubSpot
Find and update Variance contacts for new or updated Airtable records
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Airtable + Variance
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When this happens
Step 1: New or Updated Record
Then do this
Step 2: Find Contact
Then do this
Step 3: Update Contact
See Zap details Try it
Find and update Variance contacts for new or updated Airtable records
Find and update Variance contacts for new or updated Airtable records
Airtable + Variance
Enrich new Variance contacts with Clearbit data
Try it
Variance + Clearbit
More details
When this happens
Step 1: New Contact
Then do this
Step 2: Find Person
Then do this
Step 3: Update Contact
See Zap details Try it
Enrich new Variance contacts with Clearbit data
Enrich new Variance contacts with Clearbit data
Variance + Clearbit
Update Variance contacts with new users in Intercom
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Intercom + Variance
More details
When this happens
Step 1: New User
Then do this
Step 2: Find Contact
Then do this
Step 3: Update Contact
See Zap details Try it
Update Variance contacts with new users in Intercom
Update Variance contacts with new users in Intercom
Intercom + Variance
Add new Variance contacts to HubSpot
Try it
Variance
More details
When this happens
Step 1: New Contact
See Zap details Try it
Add new Variance contacts to HubSpot
Add new Variance contacts to HubSpot
Variance

Supported triggers and actions

What does this mean?

New Account
Triggers when a new account is created.
Trigger
Instant
Try It
- Account propertyRequired
  The account property changes you want to subscibe to.
Trigger
Instant
Try It
- Contact tagRequired
  The contact tag you want to subscribe to.
Trigger
Instant
Try It
- StreamRequired
  The stream ID you want to subscibe to.
Trigger
Instant
Try It
- AccountRequired
  The account ID you want to update.
- PropertiesRequired
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write

- ContactRequired
  The contact ID you want to update.
- Account
  Update the account associated with this contact.
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write
- ContactRequired
- Event TypeRequired
- Occurred at
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write

- Account SearchRequired
  Search accounts by name, external ID, or domain.
Action
Search
- Account SearchRequired
  Search account tags.
Action
Search
- Contact SearchRequired
  Search contacts by name, email, or external ID.
Action
Search
- Contact SearchRequired
  Search contact tags.
Action
Search
- Account SearchRequired
  Search accounts by name, external ID, or domain.
- Account nameRequired
- Account domain
- External Account ID
  The external ID stored with the account in Variance.
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Search or write

- Account tagRequired
  The account tag you want to subscribe to.
Trigger
Instant
Try It
New Contact
Triggers when a new contact is created.
Trigger
Instant
Try It
- Contact propertyRequired
  The contact property changes you want to subscibe to.
Trigger
Instant
Try It
- Account nameRequired
- Account domain
- External Account ID
  The external ID stored with the account in Variance.
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write
- Contact email
  Email is required unless an external ID is present.
- External Contact ID
  The external ID stored with the contact in Variance.
- Contact name
- Account
  The account associated with this contact. Note: we'll try to match a corresponding account by email domain.
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write
- AccountRequired
- Event TypeRequired
- Occurred at
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Write
- Account
Action
Search
- Account Account SearchRequired
  Search account properties by name
Action
Search
- ContactRequired
Action
Search
- Account Contact SearchRequired
  Search contact properties by name
Action
Search
- Stream SearchRequired
  Search streams by name
Action
Search
- Contact SearchRequired
  Search contacts by name, email, or external ID.
- Contact email
  Email is required unless an external ID is present.
- External Contact ID
  The external ID stored with the contact in Variance.
- Contact name
- Account
  The account associated with this contact. Note: we'll try to match a corresponding account by email domain.
- Properties
  Key/value pairs to be stored with this object. If you need to add nested values, you can define child objects by adding the parent object and a double underscore before the object. (ex. social__twitter & social__facebook)
Action
Search or write

About Variance

Variance hooks into your customer data and makes it easy to access growth signals across product, marketing, and sales.

Related categories

Productivity

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