SEOmatic Integrations

Name: Zapier
Availability: InStock

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Marketing Automation

Put SEOmatic to work with AI and enterprise-grade automation

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Or pick an app to pair with

Airtable

Databases

ActiveCampaign

Marketing Automation

Anthropic (Claude)

AI Models

Kitchen.co

Project Management

Airtable

Databases

ActiveCampaign

Marketing Automation

Anthropic (Claude)

AI Models

Kitchen.co

Project Management

Airtable

Databases

ActiveCampaign

Marketing Automation

Anthropic (Claude)

AI Models

Kitchen.co

Project Management

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Weekly Business Profile Calls
Triggers every Monday with the calls, direction requests and website clicks your Google Business Profile got in the last 7 days, and the week before for comparison.
Trigger
Instant
Try It
Business Profile Update Due
Triggers on your update day when no Google Business Profile update was drafted this week. Send a job photo with one line about the job and SEOmatic drafts the update for approval.
Trigger
Instant
Try It
- Event
  Required
Trigger
Instant
Try It
Page Publish Failed
Triggers when a publish attempt fails, so you can alert or retry.
Trigger
Instant
Try It
Ranking Page Changed
Triggers when Google starts showing a different page of your site for a search you track: two of your pages compete for it. Says both pages and the fix waiting for approval.
Trigger
Instant
Try It

AI Visibility Scan Completed
Triggers when an AI-visibility scan finishes.
Trigger
Instant
Try It
Task Awaiting Approval
Triggers when the agent stages work that needs your approval. Route it to Slack or email and decide with the Decide SEO Task action, without opening the dashboard.
Trigger
Instant
Try It

Task Approved or Dismissed
Triggers when someone approves or dismisses an agent task, from the dashboard, email, Slack, a client approval link or an AI assistant.
Trigger
Instant
Try It
- Project ID
  Required
- Label
  Required
- Field Name
- Type
  Required
- Category
- Placeholder
- Help Text
- Is Required
- Max Length
- Options
- Order
Action
Write
- Prompt
  Required
- Location Code
- Language Code
Action
Write
- Article ID
  Required
- Feedback
  Required
Action
Write
- Source Workspace ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Op
  Required
- Voice ID
- Voice
Action
Write
Connection Status
Returns what this workspace has connected and what it has not: the website/CMS, Google Search Console (plus the selected property), Google Analytics, Google Ads and Google Business Profile. Every unconnected source carries its connect link, bound to this workspace (a one-time browser step; after it the sou…
Action
Write
- Task Type
  Required
- Page URL or Topic
  Required
- Goal
  Required
- Why It Matters
  Required
- Target Search Queries
- Group Under Campaign
- Campaign Type
Action
Write
- Dataset
  Required
- Rows
  Required
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Op
  Required
- Project ID
  Required
- Job ID
  Required
Action
Write
- Dataset
  Required
- Updates
  Required
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Op
  Required
- Project ID
  Required
- Dataset
  Required
- Find Text
- Replace Text
- Match Case
- Match Whole Word
- Selected Cells
- Job ID
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Prompt
  Required
- Column Key
  Required
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Withdraw
- Title
- Description
- Category
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Row ID
  Required
- Data
  Required
- Merge
- Project ID
Action
Write
- Run ID
  Required
Action
Write
- Note
  Required
- Photo URL
- Attachment ID
- Location
Action
Write
- Project ID
  Required
- Page ID
  Required
- Field Values
  Required
Action
Write
Find AI Funnel
Returns the full AI-search funnel per page of the user's site, joined across three measurements nobody else holds together: CITED (engines named the page as a source in tracked answers), CRAWLED (answer-time/indexing AI bots actually fetched it), REFERRED (GA4-measured assistant-referred visitors landing o…
Action
Write
Find Brand Profile
Returns the workspace's brand profile as the Brand page shows it: company name, description, industry, elevator pitch, target audience and products, plus the brand voices (newest first; the first is the voice the agents write in). Empty fields mean the writers work without that fact. Cost: FREE - reads sto…
Action
Write
Find Fresh Performance
Returns today-and-yesterday search performance using GSC's fresh (provisional) data - hours old instead of the 2-3 day finalized lag. Numbers can still shift; use for "how is today going", never for reporting.
Action
Write
Find Seasonality Baseline
Returns sixteen months of monthly performance with a year-over-year verdict: answers "is this drop a real loss or just my normal seasonal dip?" Use BEFORE alarming anyone about a traffic change.
Action
Write
Find SEO Strategy
Returns the agent's current SEO strategy for this workspace: strategic themes, ranked big plays, rationale, baseline metrics, freshness. Read it before discussing priorities or proposing new work.
Action
Write
Find Slack Settings
Returns how this workspace notifies the team in Slack: whether Slack is connected and to which team, the card mode (each = one card per decision, digest = one message per burst), the weekly report and mention switches, and the channel this site posts to (its own route or the default). Organization owner on…
Action
Write
Find Trust Facts
Returns the workspace's TRUST PROFILE: the provenance-tracked, verifiable business facts (credentials, years of experience, awards, review counts, guarantees) the agent's writers are allowed to claim in E-E-A-T work. Each fact carries its source URL and whether the customer confirmed it. When this list is…
Action
Write
List Page Templates
Returns the built-in page templates of the project wizard (read-only reference). Returns each template's id, what it's for, the dataset columns it requires, and its AI cost per page. They cannot be used from chat: a page set proposed from chat is built on the user's own page or own project template.
Action
Write
List Slack Channels
Returns the Slack channels SEOmatic can post decision cards to (public channels, plus private ones the app was invited to; archived and externally shared channels are excluded), with the channel this site currently uses. Organization owner only, as in Settings. Cost: FREE.
Action
Write
- Campaign
  Required
- Action
  Required
- Confirm
- Confirm Destructive
- Brief
Action
Write
- Project ID
  Required
- Content Brief ID
  Required
- Outline
- Updates
Action
Write
- Project ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Page IDs
  Required
- Remove From CMS
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Dataset Row Pk
  Required
Action
Write
- Project ID
  Required
- Keyword IDs
  Required
- Max Keywords
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Op
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Keyword ID
  Required
Action
Write
- Project ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Job ID
  Required
- Op
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Field Updates
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Html Content
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Name
- Description
- Type
- Template Type
- Current Step
- Status
- Connection ID
- CMS Collection ID
- Page Template
- Blog Settings
Action
Write
- Mode
  Required
- Exemplar URL
- Exemplar Place
- Title
- Rows
  Required
Action
Write
- Field
  Required
- Proposed
  Required
- Reason
  Required
- Location
- Confirm
- Answers
Action
Write
- Search ID
  Required
- Size
- Confirm
Action
Write
- Confirm
Action
Write
- Project ID
  Required
- Keyword IDs
- All
- Confirm
- Confirm Destructive
Action
Write
- Name
  Required
- Workspace
- Confirm
- Confirm Destructive
Action
Write
- Title
  Required
- Content
  Required
- Slug
  Required
- Excerpt
  Required
- Meta Title
- Meta Description
- Featured Image Prompt
- Publish
- Publish as Draft
- Confirm
- Confirm Destructive
Action
Write
- Autonomy Mode
- Enabled
- Daily Credit Cap
- Publish Gate
- Always Ask Types
- Confirm
- Confirm Destructive
Action
Write
- Auto Reply Positive
- Review Alerts
- Update Day
- Confirm
Action
Write
- Mode
- Pages
  Required
- Confirm
- Confirm Destructive
Action
Write
- Cadence
  Required
- Location Code
- Language Code
Action
Write
- Card Mode
- Weekly Report
- Mentions Enabled
Action
Write
- URL
  Required
Action
Write
Suggest Tracked Searches
Searches worth tracking daily, from the site's own Search Console (page 1 to 3, with real impressions), its target keywords, and, when those run short (a new site), the business's own services (Business Profile categories and services, brand profile products, service pages); source says which. Pair…
Action
Write
- Search IDs
  Required
- Confirm
- Confirm Destructive
Action
Write
- File Name
  Required
- CSV Content
  Required
Action
Write
- URL
  Required
Action
Search
- URLs
  Required
Action
Search
- Keywords
  Required
- Geo
Action
Search
- Job ID
  Required
Action
Search
- Dataset
  Required
Action
Search
- Dataset
  Required
- Query
  Required
Action
Search
- Limit
Action
Search
- Tool
  Required
- Action
- Units
- Task
Action
Search
- Days
- Min Impressions
Action
Search
- Seed
- Min Entities
Action
Search
- Scan ID
Action
Search
- Domain
  Required
Action
Search
- Days
- Brand Terms
Action
Search
- Domain
  Required
- Limit
- Location Code
- Language Code
Action
Search
- Dataset
  Required
- Limit
Action
Search
- Domain
  Required
- Limit
- Location Code
- Language Code
Action
Search
- Domain
  Required
- Limit
- Location Code
- Language Code
Action
Search
- Dimensions
- Metrics
- Filters
- Limit
Action
Search
- Keywords
  Required
- Location Code
- Language Code
Action
Search
- Keyword
  Required
- Geo
Action
Search
- Keywords
  Required
- Location Name
- Location Code
- Language Code
Action
Search
- Days
Action
Search
- Project ID
  Required
- Page ID
- Status
- Limit
- Page
Action
Search
- Template
  Required
Action
Search
- Queries
  Required
- Page
- Days
Action
Search
- Search ID
  Required
Action
Search
- Dimension
- From Week
- To Week
- Min Impressions
- Limit
Action
Search
- Keyword
  Required
- Geo
Action
Search
- Days
- Limit
Action
Search
- Task
  Required
Action
Search
- Query
  Required
- Weeks
Action
Search
- Task
  Required
Action
Search
- City
- Service
Action
Search
- Search
- Category
Action
Search
- Kind
Action
Search
- Status
- Type
- Limit
Action
Search
- Topic
  Required
- Request
  Required
- Closest
Action
Search
- Project ID
  Required
- Run ID
- Subject ID
- Surface
Action
Search
- Project ID
  Required
- Status
- Search
- Limit
- Page
Action
Search
- Project ID
  Required
Action
Search
- Dimensions
- Metrics
  Required
- Date Ranges
- Days
- Filters
- Order Bys
- Limit
- Offset
Action
Search
- URLs
- Limit
Action
Search
- URL
- Jsonld
Action
Search

Possible Duplicate Listing
Triggers when another Google Maps listing looks like your business. Duplicates can get a profile suspended. Nothing is changed for you.
Trigger
Instant
Try It
Campaign Completed
Triggers when a bulk-page or content campaign finishes.
Trigger
Instant
Try It
New Published Page
Triggers when a page goes live on your site.
Trigger
Instant
Try It
Ranking Dropped
Triggers when a search that brings you clicks slips in Google (Search Console, last 2 weeks vs the 4 before), or when a search you track in the Rank Tracker drops 3+ places for 2 days or leaves the Google Maps top 3. Says which page, by how much, and who passed you when known.
Trigger
Instant
Try It
New Google Review
Triggers when a new review arrives on your Google Business Profile, with the stars, the review text and the reply SEOmatic drafted for your approval.
Trigger
Instant
Try It
Site Audit Completed
Triggers when a deep site audit finishes, with the health score and how many problems are new or fixed since the last audit.
Trigger
Instant
Try It
Task Completed
Triggers when an SEO agent task finishes.
Trigger
Instant
Try It
Change Live on Your Site
Triggers when SEOmatic opened your live page and saw an agent change on it (not just saved in your CMS).
Trigger
Instant
Try It
- Project ID
  Required
- Keywords
  Required
- Location Code
- Language Code
Action
Write
- Article ID
  Required
- Op
  Required
- Job ID
- Confirm
- Confirm Destructive
Action
Write
- Op
- Job ID
- Confirm
- Confirm Destructive
Action
Write
- Op
  Required
- Kit
- Confirm
- Confirm Destructive
Action
Write
- Voice ID
  Required
- Op
  Required
- Type
- URL
- Content
- Title
- Reference ID
Action
Write
- Task Type
  Required
- Instruction
- Title
- Selector Kind
- URLs
- Path Prefix
- Segments
- Max Pages
Action
Write
- Project ID
  Required
- Column Name
  Required
- Prompt
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Prompt
  Required
- Targets
  Required
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Project ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Op
  Required
- Column Name
- New Name
- Column Type
- Default Value
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Name
  Required
- Columns
  Required
- Rows
  Required
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Row IDs
  Required
- Project ID
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Project ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Dataset
  Required
- Data
  Required
- Column Schema
- Confirm
- Confirm Destructive
Action
Write
- Dataset
  Required
- Title
- Description
- Category
- Tags
Action
Write
- Task
  Required
- Decision
  Required
- Confirm Destructive
Action
Write
- Max Pages
- URLs
Action
Write
- Project ID
  Required
- Field ID
  Required
- Label
- Help Text
- Placeholder
- Options
Action
Write
Find Agent Settings
Returns the workspace's agent controls: enabled (on/off), autonomyMode (approval: a human approves every task; assisted: bounded reversible tasks run on their own; auto: low-risk campaigns run automatically within the daily credit cap), dailyCreditCap and today's spend against it, the publish-gate floors a…
Action
Write
Find Brand Facts
Reads the canonical business facts this site publishes for AI answer engines (name, legal name, founding year, founders, description, contact, official profiles) plus its internal-link health reading. The facts are the site's declared ground truth, published as Organization structured data by the SE…
Action
Write
Find Credit Usage
Returns where this workspace's AI credits went in the current billing period: customer-language groups (items) AND the raw per-feature ledger with event counts (features) - the per-agent/per-action granularity an integration needs. Total reconciles with the plan meter. Free operations are listed explicitly…
Action
Write
Find Referral Link
Returns the user's personal SEOmatic Refer and earn link and credit rewards. Returns: shareUrl (their /r/ link), totalReferred, converted (became paying), and boost (creditsPerMonth: extra AI credits they get every month from friends who pay; friends: how many count; maxFriends: the cap). The offer: give c…
Action
Write
Find SEO Snapshot
Returns compact brief of the SEO agent's cached signals for this workspace (site inventory, GSC performance, GEO gaps, content scores, open questions). Read this before proposing SEO work.
Action
Write
Find Sitemaps Status
Returns health of every sitemap submitted to Search Console: errors, warnings, pending processing, stale downloads, and submitted counts. First stop for "Google is not indexing my pages".
Action
Write
Find Trust Entities
Returns the trust entities AI engines consult when answering questions about the user's market, mined from the ACTUAL fan-out queries our scans capture (site:-scoped searches + review platforms / analysts like G2, Gartner, Reddit). Every entity carries the honest cross: queried AND cited, or queried-but-ne…
Action
Write
- Attachment ID
  Required
- Name
- Dataset Type
- Date Range
Action
Write
List Protected Pages
Returns the workspace's protected (money) pages: URLs, or /path/* prefixes, the agent may never change unattended; every edit to them is staged for the user's approval. With the reason each was listed.
Action
Write
List Workspaces
Returns every workspace (site) the user can access: name, id, site, plan, and which one this connection is bound to. A connection serves one workspace; use switch_workspace for the steps to work on another. Cost: FREE - reads stored data, no AI credits.
Action
Write
- Project ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Name
  Required
- Description
- Type
- Template Type
- Page Template
Action
Write
- Project ID
  Required
- Field ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- New Name
Action
Write
- Project ID
  Required
- Max Rows
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Op
  Required
Action
Write
- Project ID
  Required
- Keyword ID
  Required
- Device
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Op
  Required
Action
Write
- Project ID
  Required
- Page IDs
- Publish as Draft
- Drip
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Content Brief ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Field Values
  Required
- Apply Field IDs
- Confirm
- Confirm Destructive
Action
Write
- Project ID
  Required
- Connection ID
  Required
- Post Type
Action
Write
- Title
  Required
- Topics
  Required
- Brief
Action
Write
- Title
  Required
- Kind
  Required
- Brief
  Required
- Exemplar URL
- Project ID
- Row Source Kind
- Entities
- Source URLs
- Rows
- Library Dataset
- Row Target
- Allow Gen Text
- Publish as Draft
Action
Write
- Project ID
  Required
- Page ID
  Required
- Publish as Draft
- Confirm
- Confirm Destructive
Action
Write
- Review ID
  Required
Action
Write
- Project ID
  Required
- Page ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Prompt ID
  Required
- Confirm
- Confirm Destructive
Action
Write
- Domain
- Is My Site
Action
Write
- Emails
  Required
- Location
- Confirm
Action
Write
- Company Name
- Company Description
- Industry
- Price Range
- Elevator Pitch
- Target Audience
- Products
Action
Write
- Engines
- Reset
- Location Code
- Language Code
Action
Write
- Alerts Mode
- Cadence
- Drop Positions
- Hold Days
- Maps Exit
- Group Move Pct
Action
Write
- Channel ID
  Required
- For All Sites
Action
Write
Slack Install Link
Returns the link that installs (or reinstalls) the SEOmatic Slack app: a browser step where the organization owner picks the Slack workspace and the channel for decision cards. Organization owner only, as in Settings. Cost: FREE.
Action
Write
Suggest Protected Pages
Returns money pages worth protecting, suggested from Google Ads: landing pages the workspace pays for that convert (up to 10, with conversions), minus pages already listed or protected by default. Suggestions only: add them with set_protected_pages when the user agrees. Admin or owner. Cost: FREE.
Action
Write
- Keywords
  Required
- City
- Devices
- Service
- Confirm
Action
Write
- Prompt ID
  Required
- Text
- Pinned
- Active
Action
Write
- Topics
  Required
- Auto Publish
Action
Write
- Article ID
  Required
- Kind
- Device
Action
Search
- Integration
  Required
Action
Search
- URL
  Required
Action
Search
- Dataset
  Required
- Format
- Offset
- Limit
Action
Search
- Dataset
  Required
- Cursor
- Limit
Action
Search
- Run ID
- Base Run ID
Action
Search
- Run ID
- Issue Type
- Page
- Page Size
Action
Search
- Days
- Min Impressions
Action
Search
- Competitors
  Required
- Limit
Action
Search
- Window Days
Action
Search
- Domain
  Required
- Limit
Action
Search
- Domain
  Required
- Months
Action
Search
- View
- Month
Action
Search
- Limit
Action
Search
- Surface
- Days
Action
Search
- Domain
  Required
- Location Code
- Language Code
Action
Search
- Days
- Depth
Action
Search
- Verdict
- Limit
Action
Search
- Keywords
  Required
- Limit
- Location Code
- Language Code
Action
Search
- By
- Event Name
- Days
- Limit
Action
Search
- Domain
  Required
- Status
- Since
- Per Domain
- Limit
Action
Search
- Days
- Limit
Action
Search
- URL
  Required
- Strategy
Action
Search
- Days
Action
Search
- Days
- Max Rows
Action
Search
- Queries
- Weeks
Action
Search
- Domain
  Required
- Limit
Action
Search
- Days
Action
Search
- Signal
  Required
Action
Search
- Keywords
  Required
- Location Code
- Language Code
Action
Search
- Query
- Limit
- Offset
Action
Search
- Days
- Limit
Action
Search
- URL
  Required
Action
Search
- Type
Action
Search
- Status
Action
Search
- Location Code
- Language Code
Action
Search
- Project ID
  Required
- Page ID
- Format
- Status
Action
Search
- Job ID
  Required
- Project ID
Action
Search
- Project ID
  Required
- Cursor
- Limit
Action
Search
- Dimensions
- Filters
- Search Type
- Data State
- Start Date
- End Date
- Days
- Row Limit
- Start Row
- Aggregation Type
Action
Search
- Content
  Required
- Content Type
Action
Search
- Workspace
  Required
Action
Search

For builders

Let your AI safely access SEOmatic

Go beyond Zap workflows. Install Zapier in your AI to call SEOmatic actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.

No code

Call actions in natural language with Zapier MCP

Act in SEOmatic from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.

Example actions on this page

Add Project Field
Add Project Keywords

Works with

Claude · ChatGPT · Cursor · Any MCP-compatible AI

Install Zapier MCP

Code

Work in code with the Zapier SDK

Expose SEOmatic actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().

Install

npm install @zapier/zapier-sdk
npm install -D @zapier/zapier-sdk-cli
zapier-sdk login
# create a SEOmatic connection @ https://zapier.com/app/assets/connections

Run an action

// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";

const zapier = createZapierSdk();

const { data: connection } = await zapier.findFirstConnection({ app: "seomatic", owner: "me" });

await zapier.runAction({
  app: 'seomatic',
  action: 'add_project_field',
  connection: connection.id,
  input: {
    {inputKeyValuePairs}
  },
});

Open the SDK docs

Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.

SEOmatic Help & Support

Common questions

Connect Your App Accounts to Zapier

Manage Your App Connections

Use the Power of AI to Generate Zaps (Beta)

What Should I Do in Zapier If I Change an App Account Password

About SEOmatic

SEOmatic is an AI SEO platform whose agents diagnose your site from Search Console data and publish the fixes to your CMS.

HelpHelp

Related categories

Marketing Automation

Popular SEOmatic Integrations

Kitchen.co

SEOmatic Integrations

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Popular SEOmatic Integrations

Popular SEOmatic Integrations

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