Connect HubSpot and Personio to power AI-driven automation

No-code AI automation
Full audit trails and controls
SOC 2 and GDPR compliant
Easy visual workflow builder
9,000+ apps, 450+ AI tools
Free tier available

Choose a Trigger

Choose an Action

Launch your first automated workflow

Start with a template that brings HubSpot and Personio together. Build enterprise-grade automation in minutes.

Our most popular template

Create new applicants in Personio for new contacts in your HubSpot list
Details
Try it
HubSpot + Personio
Update or create HubSpot contacts when Personio employees are updated
Details
Try it
Personio + HubSpot
Create new HubSpot contacts from new Personio employees
Details
Try it
Personio + HubSpot
Create or update HubSpot contacts for new employees in Personio
Details
Try it
Personio + HubSpot
Update HubSpot contacts when employees are updated in Personio
Details
Try it
Personio + HubSpot

Create new applicants in Personio for new contacts in your HubSpot list

Details

Try it

HubSpot + Personio

Update or create HubSpot contacts when Personio employees are updated

Details

Try it

Personio + HubSpot

Create new HubSpot contacts from new Personio employees

Details

Try it

Personio + HubSpot

Create or update HubSpot contacts for new employees in Personio

Details

Try it

Personio + HubSpot

Update HubSpot contacts when employees are updated in Personio

Details

Try it

Personio + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with Personio - no code necessary. See how you can get setup in minutes.

100%

Help

1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create Applicant" in Personio.

You’re connected!

Zapier seamlessly connects HubSpot and Personio, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Event Type
Trigger
Polling
Try It

- Type
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It

- Blog Url
  Required
- Article State
  Required
Trigger
Polling
Try It
New Deal
Triggers when a new Deal is created.
Trigger
Instant
Try It
- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
Try It
- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Note
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Absence
Triggers when a new absence is created.
Trigger
Polling
Try It
Updated Attendance (Instant)
Triggers instantly when an attendance period is updated.
Trigger
Instant
Try It
- Person ID
- Legal Entity ID
Trigger
Polling
Try It
New Employee
Triggers when a new employee is created.
Trigger
Polling
Try It
New Employment Created
Triggers when one or more Employment details of a Person are created
Trigger
Instant
Try It
Employment Updated
Triggers when one or more Employment details of a Person are updated
Trigger
Instant
Try It
- Job Position
  Required
- First Name
  Required
- Last Name
  Required
- Email
  Required
- Gender
- Phone
- Location
- Salary Expectations
- Available From
- Message
- Birthday
- Recruiting Channel ID
- File
- FileNameInfo
- Desired File Name
- File Category
Action
Write
- Project ID
- Employee
  Required
- Date
  Required
- Start_time
  Required
- End_time
  Required
- Break
- Break Start Time
- Comment
  Required
Action
Write
- Attendance ID
  Required
- Date
- Start_time
- End Time
- Break Time
- Comment
Action
Write
- Employee ID
  Required
- Category ID
  Required
- File
  Required
- Desired File Name
  Required
- File Comment
Action
Write
- Employee ID
  Required
- Include Pending
Action
Search
- Email
  Required
Action
Search
- Employee ID
  Required
- Employee
  Required
- Absence type
  Required
- Start date
  Required
- End date
  Required
- Half-day Off Start Date
  Required
- Half-day Off End Date
  Required
- Comment
- Skip_approval
Action
Search or write
- Email
  Required
- File
- File Title
- Category ID
- File Comment
Action
Search or write

- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Instant
Try It
Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
Try It
- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
Try It
- Note
- Additional properties to retrieve
Trigger
Polling
Try It
- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
Try It
- Property Name
  Required
Trigger
Polling
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
New Attendance (Instant)
Triggers instantly when a new attendance period is created.
Trigger
Instant
Try It
New Candidate
Triggers when a new Candidate is created.
Trigger
Polling
Try It
- Owner ID
  Required
- Category ID
- Created On or After
- Created Before
Trigger
Polling
Try It
Employee Updated
Triggers when an employee is updated.
Trigger
Polling
Try It
Employment Terminated
Triggers when an existing employment is terminated.
Trigger
Instant
Try It
New Open Position
Triggers when a new open position is created.
Trigger
Polling
Try It
- Employee
  Required
- Absence type
  Required
- Start date
  Required
- End date
  Required
- Half-day Off Start Date
  Required
- Half-day Off End Date
  Required
- Comment
- Skip_approval
Action
Write
- File
- File Title
- Category ID
- File Comment
Action
Write
- File
- File Title
- Category ID
- File Comment
Action
Write
- Employee ID
  Required
Action
Search
- Owner ID
  Required
- Document Name
- Document Type
- Category ID
- Created On or After
- Created Before
Action
Search
- Person ID
- Email
- First Name
- Last Name
- Include Absence Information
Action
Search
- Employee ID
  Required
- Include Pending
- Project ID
- Employee
  Required
- Date
  Required
- Start_time
  Required
- End_time
  Required
- Break
- Break Start Time
- Comment
  Required
Action
Search or write

For AI agents & developers

Use HubSpot and Personio with AI agents and code

Beyond Zap workflows. Call HubSpot and Personio actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and Personio actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Create Applicant

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and Personio actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / personio action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

G2 Badge - Most Implementable - Winter 2024

G2 Badge - Leader Mid-Market - Winter 2024

93%

Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and Personio

Manage employee onboarding

Whenever a new employee is added in Personio, Zapier creates a custom object in HubSpot to track their onboarding process. This automation makes onboarding smoother and more organized.

Business Owner

Try it

Track employee changes in the CRM

When employee details are updated in Personio, Zapier automatically updates the corresponding contact's information in HubSpot. This ensures accurate records across systems without manual effort, improving data reliability.

Try it

Sync new leads to the HR system

When new contacts are created in HubSpot, Zapier ensures that they are added automatically to Personio as new candidates. This integration helps streamline recruitment marketing efforts by keeping lead and candidate information in syncwithout needing manual entry.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to Personio integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + Personio integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Personio

How can I connect HubSpot with Personio?

You can connect HubSpot with Personio using our integration tools that allow seamless data transfer between the two platforms. Simply follow the authentication steps within our platform to link your accounts securely.

Which specific triggers are available when integrating HubSpot with Personio?

When you integrate HubSpot with Personio, key triggers include new contact creation, form submissions in HubSpot, and employee data updates in Personio. These triggers help automate tasks and ensure your data is always up-to-date.

Can I automatically sync new contacts from HubSpot to Personio?

Yes, our integration allows you to set up an automatic sync for new contacts from HubSpot to be added directly into Personio, helping maintain consistency across your HR processes.

What actions can be automated between HubSpot and Personio?

Our integration supports several automated actions such as updating personnel records in Personio when a new contact is created in HubSpot, or triggering personalized email sequences from HubSpot when an employee's status changes in Personio.

How secure is the data transferred between HubSpot and Personio?

We prioritize security in all our integrations. All data transferred between HubSpot and Personio is encrypted end-to-end to ensure complete protection of sensitive information.

Is it possible to customize workflows between these two systems?

Yes, you can customize workflows extensively. Whether it's setting specific conditions for data transfer or determining which fields should be included, our tools offer flexibility to fit your unique business needs.

What if there are any issues during the integration process? Can we get support?

Absolutely. Our support team is readily available to assist you with any issues you encounter during the integration process, ensuring a smooth and effective setup of your systems.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

Related categories

Marketing Automation

Similar apps

Inbound Now

Marketing Automation, WordPress

Intercom

Customer Support

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Personio

Personio is a holistic HR software for companies from 10 - 2000 employees.

HelpHelp

Related categories

Human Resources

Connect HubSpot and Personio to power AI-driven automation

Launch your first automated workflow

Create new applicants in Personio for new contacts in your HubSpot list

Update or create HubSpot contacts when Personio employees are updated

Create new HubSpot contacts from new Personio employees

Create or update HubSpot contacts for new employees in Personio

Update HubSpot contacts when employees are updated in Personio

Create new applicants in Personio for new contacts in your HubSpot list

Update or create HubSpot contacts when Personio employees are updated

Create new HubSpot contacts from new Personio employees

Create or update HubSpot contacts for new employees in Personio

Update HubSpot contacts when employees are updated in Personio

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and Personio with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and Personio

Manage employee onboarding

Track employee changes in the CRM

Sync new leads to the HR system

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + Personio integrations

Connect HubSpot to Personio on the world's largest no-code automation platform