Put Personalize to work with AI and enterprise-grade automation
Automate smarter with Personalize and scale with confidence. Zapier is built for enterprise-grade security, compliance, and performance.
- No-code AI automation
- Full audit trails and controls
- SOC 2 and GDPR compliant
- Easy visual workflow builder
- 9,000+ apps, 450+ AI tools
- Free tier available
Or pick an app to pair with
Microsoft Excel
Microsoft, Spreadsheets
EveryAction
Contact Management
Facebook Lead Ads
Ads & Conversion, Facebook
Facebook Messenger
Facebook, Social Media Marketing
Microsoft Excel
Microsoft, Spreadsheets
EveryAction
Contact Management
Facebook Lead Ads
Ads & Conversion, Facebook
Facebook Messenger
Facebook, Social Media Marketing
Microsoft Excel
Microsoft, Spreadsheets
EveryAction
Contact Management
Facebook Lead Ads
Ads & Conversion, Facebook
Facebook Messenger
Facebook, Social Media Marketing
Join millions worldwide who automate their work using Zapier
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
- New Contact
Triggers when a new contact is added
Try ItTriggerInstant - Overall Top Interests Change (Known Contacts)
Triggers when top 3 interests rollup for all known contacts has changed
Try ItTriggerInstant
- Contact Interest Changes
Triggers when any top 3 interests change for a contact
Try ItTriggerInstant - Overall Top Interests Change (Anonymous Visitors)
Triggers when top 3 interests rollup for all website visitors has changed
Try ItTriggerInstant
For builders
Let your AI safely access Personalize
Go beyond Zap workflows. Install Zapier in your AI to call Personalize actions directly from your agents—with governance built in. Authenticate once. Revoke access anytime.
No code
Install Zapier MCPCall actions in natural language with Zapier MCP
Act in Personalize from your AI—no exposed credentials, and you control which actions your AI can touch. One install covers 9,000+ other apps.
Works with
Claude · ChatGPT · Cursor · Any MCP-compatible AI
Code
Open the SDK docsWork in code with the Zapier SDK
Expose Personalize actions from backend services, scripts, or agent code. Zapier handles the OAuth and scoped permissions. Access 9,000+ apps, plus thousands more with .fetch().
Install
npm install @zapier/zapier-sdk npm install -D @zapier/zapier-sdk-cli zapier-sdk login # create a Personalize connection @ https://zapier.com/app/assets/connections
Run an action
// Typescript
import { createZapierSdk } from "@zapier/zapier-sdk";
const zapier = createZapierSdk();
const { data: connection } = await zapier.findFirstConnection({ app: "personalize", owner: "me" });
await zapier.runAction({
app: 'personalize',
action: '{actionName}',
connection: connection.id,
input: {
{inputKeyValuePairs}
},
});Direct API calls to raw endpoints through fetch are not yet subject to org-level app and action restrictions.
Personalize Help & Support
Common questions
Related categories
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App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier