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Omnisend
Omnisend
Pathway
Pathway
1. Select the event
App
Omnisend
Choose a trigger A trigger is the event that starts your Zap—like a "New Contact" from Omnisend.
Add your action An action happens after the trigger—such as "Create New Abeyance" in Pathway.
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Supported triggers and actions Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers Actions Triggers & Actions
New Contact Triggers when a new contact is added.
Try It Batch Add Tags Adds the specified tags to contacts selected by contact IDs, emails, phone numbers or a segment.
Cancel Campaign Cancels a scheduled, sending, or paused campaign. Note: for campaigns that are already sending, cancellation is best-effort — messages already in flight may still be delivered.
Copy Campaign Creates a draft copy of an existing campaign, including its content, audience, and settings. The copied campaign name will be prefixed with "Copy of: ".
Create Batch Batch operations allow for multiple actions of a similar type to be executed in a single request. Utilizing the batch endpoint is recommended to avoid hitting rate limits and to enhance overall performance.
Send Customer Event Send new customer event
Event Time
Event Version
Event Properties - advanced (JSON)
Contact Email
Contact Phone
Contact ID
Contact Email Subscription Status
Contact Email Subscription Date
Contact SMS Subscription Status
Contact SMS Subscription Date
Contact First Name
Contact Last Name
Contact Birthdate
Contact Address
Contact City
Contact ZIP (postal) Code
Contact State
Contact Country
Contact Country Code
Contact Tags
Contact Custom Properties
Event Propertie
Create Email Template With this endpoint you can create a new email template.
General Settings
Name
Sections
Create Product Category Creates a new product category
Create or Replace Existing Contact Creates or updates a subscriber with all provided values, i.e. name, phone number, tag, etc. Use tag to be able to add subscribers to segment in Omnisend.
Delete Automation Workflow Delete a single automation workflow by ID. This operation is idempotent — deleting a non-existent automation returns a success response.
Delete Email Template Permanently deletes an email template from your Omnisend account by its ID. Warning: this action cannot be undone.
Delete Product Delete product by ID
Delete Segment Permanently deletes a segment from your Omnisend account by its ID. Note: segments that are currently being built cannot be deleted.
Disable Automation Workflow Disable an automation workflow. Once disabled, the workflow stops accepting new trigger events.
Contacts In WorkflowRequired
Find Image Returns a single image from your Omnisend image library by its ID.
Find Automation Workflow Get a single automation workflow by ID.
Find Batch Information Get batch information
Find Campaign UTM Settings Campaign ID (24 character hexadecimal)
Find Email Content With this endpoint you can get email content by ID.
Find Product Get product by it's ID
Find Segment Returns a segment by its unique identifier.
Find Universal Layouts With this endpoint you can get a paginated list of universal layouts.
Limit
After
Before
Name Contains
Import Email Template Imports an email template from raw HTML content into Omnisend. The HTML will be parsed and structured into a reusable template.
List Campaigns With Filtering, Sorting, and Cursor Pagination List campaigns with filtering, sorting, and cursor-based pagination.
Limit
After
Before
Sort
Direction
Status
Name Contains
Channel
Type
Parent Campaign ID
Created At From
Created At To
Updated At From
Updated At To
List Products List products of store
Patch Automation Workflow Partially update an automation workflow. Only the fields provided in the request body are updated.
Blocks
Exit Conditions
Name
Settings
Trigger
Render Email Content With this endpoint you can render email content to HTML by ID. The content is rendered with an empty data context (no contact, no marketing activity).
Replace Automation Workflow Blocks Replace the full block tree for an automation workflow.
Resume A/B Test Resume a stopped A/B test. Automatic winner selection becomes eligible to pick this campaign again. Available only while the campaign is in stopped status.
Send Campaign Starts the sending process for a campaign. Immediate campaigns are sent right away; scheduled campaigns are queued for their scheduled send time.
Send Test Automation Email Send the saved email content of a specific email block as a test email to up to 5 recipients. The email is rendered and delivered asynchronously.
Replace Campaign Updates an existing draft campaign in Omnisend. Only campaigns in draft status can be updated. Note: sending settings use full object replacement — if updating any sending setting, all sending fields must be provided.
Campaign Name
Language
Email Subject
Sender Name
Preheader Text
Sender Email
Reply-To Email
Included Segments
Excluded Segments
Sending Strategy
Scheduled Send Time
Timezone Optimization
Replace Contact by ID Updates the contact with the specified ID.
Replace Custom Event Metadata Merges changes into an existing brand-custom event, identified by name and origin
Replace Email Template With this endpoint you can update (fully replace) an email template by ID.
General Settings
Name
Sections
Replace Segment Updates an existing segment by ID. The segment must not be in a building state to be updated. If the segment is currently being built, a 409 Conflict error is returned.
Replace UTM Tags for an Automation Block Set UTM tracking tags for a specific send-action block. All three tag fields are replaced atomically. Send an empty string to clear a field — the next read will return its default value.
Find Campaign Returns a single campaign from your Omnisend account by its ID.
Find Email Template Returns a single email template from your Omnisend account by its ID.
Find Images Returns a list of images from your Omnisend image library. Optionally filter by name or other parameters.
Name Contains
Sort By
Sort Order
Find Segments Returns a list of segments from your Omnisend account. Supports filtering by name and sorting by creation date or name.
Max Results
Sort By
Sort Order
Next Page Cursor
New Policy Triggers when a new policy is created.
Try It New Client Triggers when a new client is created.
Try It Create New Client Creates new client in our system
Date of Birth
First Name 2
Last Name2
Date of Birth 2
Account Type
Account Name
Business Name
Mailing Address City
Mailing Address Country Code
Mailing Address County
Mailing Address State or Province Code
Mailing Address Street 1
Mailing Address Street 2
Mailing Address Street 3
Mailing Address Zip Or Postal Code
Create New Policy Creates new Policy on our system
Insurer Code
Status Code
Premium
Profit Center CodeRequired
Issuing Location CodeRequired
Policy Number
ccode
Client First NameRequired
Client Date of Birth
Client First Name 2
Client Last Name 2
Client Date of Birth 2
Client Account TypeRequired
Client Email AddressRequired
Client Agency CodeRequired
Client Branch CodeRequired
Client Type Of BusinessRequired
Client Phone NumberRequired
Client Account Name
Client Broker CodeRequired
Client Business Name
Client Bill Broker Net
Client is PersonalRequired
Client Mailing Address city
Client Mailing Address Country Code
Client Mailing Address County
Client Mailing Address State/Province Code
Client Mailing Address Street 1
Client Mailing Address Street 2
Client Mailing Address Street 3
Client Mailing Address ZIP/Postal Code
Additional Interests City
Additional Interests Country Code
Additional Interests County
Additional Interests State/Province Code
Additional Interests Street 1
Additional Interests Street 2
Additional Interests Street 3
Additional Interests ZIP/Postal Code
Additional Interests Name
Updated Contacts Triggers when a contact is is last updated or created.
Try It Batch Remove Tags Removes the specified tags from contacts selected by contact IDs, emails, phone numbers or a segment.
Copy Automation Workflow Create a copy of an existing automation workflow.
Create Automation Workflow Create a new automation workflow.
Create Campaign Creates a new email campaign in Omnisend. The campaign will be created as a draft and can be scheduled or sent immediately.
Campaign Name
Language
Template ID
Email Subject
Sender Name
Preheader Text
Sender Email
Reply-To Email
Included Segments
Excluded Segments
Sending Strategy
Scheduled Send Time
Timezone Optimization
ab Test
Audience
Booster Settings
Content
Create Custom Event Metadata Declares a new brand-custom event schema.
Create Product Creates a new product
Category IDs
Created At
Default Image Url
Description
Images
Tags
Type
Updated At
Variants
Vendor
Create Segment Creates a new segment.
Create Universal Layout With this endpoint you can create a new universal layout.
Delete Campaign Permanently deletes a campaign from your Omnisend account by its ID. Warning: this action cannot be undone.
Delete Image Deletes an image from your Omnisend image library by its ID.
Delete Product Category With this endpoint you can delete product category.
Delete Universal Layout With this endpoint you can delete a universal layout by ID.
Enable Automation Workflow Enable an automation workflow. Once enabled, the workflow starts processing trigger events in real time.
Find Aggregated UTM Tags for All Blocks Retrieve UTM tracking tags for all send-action blocks in an automation. Each block's tags include default-value synthesis for missing fields.
Find Batches Get batches. This endpoint is rate limited to 400 requests per minute.
Offset
Limit
Status
Date From
Date To
Find Batch Items Get batch items by batch id
Find Contact Returns the contact with the specified ID.
Find Information About Brand With this endpoint you can get brand's information.
Find Product Category Get product category by ID.
Find Universal Layout With this endpoint you can get a universal layout by ID.
Find UTM Tags for an Automation Block Retrieve UTM tracking tags for a specific send-action block. Missing or cleared tags are returned with their default values.
List Automation Workflows List automation workflows with filtering, sorting, and cursor-based pagination.
Limit
After
Before
Sort
Direction
Is Enabled
Name Contains
Created At From
Created At To
Updated At From
Updated At To
List Contacts Returns a paginated list of contacts filtered by the provided query parameters.
List Product Categories List products categories
Query Events Metadata Returns event metadata entries for the given category, optionally filtered by event names and/or origins.
Render Email Template Renders an email template by ID and returns the full HTML output. Useful for previewing template content or passing rendered HTML to other steps in your Zap.
Replace Product Replace product by ID
Category IDs
Created At
Default Image Url
Description
Images
Tags
Type
Updated At
Variants
Vendor
Select A/B Test Winner Manually pick a variant as the winner. The chosen variant is routed into the send pipeline immediately.
Send Campaign Test Email Render the campaign draft and email it to up to 5 recipients so the merchant (or their AI tool) can preview it without leaving the API. The test uses the campaign's saved subject, sender, and content; only email campaigns are supported.
Stop A/B Test Halt the A/B test winner-selection phase. While stopped, automatic winner selection no longer considers this campaign until it is resumed. Available only while the campaign is in started status.
Replace Campaign UTM Settings Replace UTM tag settings for a campaign. For regular campaigns send a tags object. For A/B test campaigns send a variants object. The campaign must be in draft status.
Replace Contact by Email Updates the contact matching the provided email address.
Replace Email Content With this endpoint you can update (fully replace) email content by ID. The full content structure must be provided in the request body.
Replace Product Category Update product category by ID.
Replace Universal Layout With this endpoint you can update (fully replace) a universal layout by ID.
Upload Image Uploads an image to your Omnisend image library, making it available for use in email templates.
Find Campaigns Returns a list of campaigns from your Omnisend account. Supports filtering by status, channel, name, and date ranges.
Name Contains
Status
Channel
Sort By
Sort Order
Max Results
Created After
Created Before
Updated After
Updated Before
Next Page Cursor
Find Email Templates Returns a list of email templates from your Omnisend account. Supports filtering by name and sorting by creation date or name.
Name Contains
Sort By
Sort Order
Max Results
Next Page Cursor
Find Segment Returns a single segment from your Omnisend account by its ID.
Find Segment Statistics Returns statistics for a segment, including the total number of matching contacts.
New Renewal Triggers when a policy is renewed.
Try It Create New Abeyance Creates new abeyance in our system
Activity Title
Status
Policy Number
Attachment Content
Attachment Url
Attachment Filename
Attachment Folder
Activity Code
Activity Category
Client Accessible
Follow Up Start Date
Follow Up End Date
Add Contact to Flow Adds Contact to the Flow
Load more
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Example actions on this page
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Connect Zapier MCP Typescript Call from code with the Zapier SDK Trigger Omnisend and Pathway actions from backend services, scripts, or agent code.
Install
# TypeScript / Node
npm install @zapier/zapier-sdk Run an action
import { createZapierSdk } from '@zapier/zapier-sdk';
const zapier = createZapierSdk();
await zapier.runAction({ /* omnisend / pathway-dataport-api action */ }); Run the SDK docs There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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