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1. Choose trigger event
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2. Choose action
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Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Post Message" in Mattermost.

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Zapier seamlessly connects HubSpot and Mattermost, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

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Practical ways you can use HubSpot and Mattermost

Update Mattermost with deal activity.

Trigger updates in Mattermost channels whenever a deal changes stages in HubSpot. This helps engineering teams stay aligned with sales, ensuring that any related technical development tasks are prioritized to match sales progress.

Engineering
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Send HubSpot contacts to Mattermost channels.

When a new contact is created in HubSpot, Zapier can send the details to a specific Mattermost channel. This helps IT teams track critical partnerships or operational contacts without manually transferring data.

IT
Notify Mattermost on new HubSpot form submissions.

When a form is submitted on HubSpot, Zapier can automatically send a notification to a dedicated Mattermost channel. This keeps the marketing team instantly updated about inquiries or campaign leads, improving response times.

Marketing & Marketing Ops

Learn how to automate HubSpot on the Zapier blog

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Frequently Asked Questions about HubSpot + Mattermost integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Mattermost

How do I begin integrating HubSpot with Mattermost?

To start integrating HubSpot with Mattermost, you'll need to set up a trigger in HubSpot, such as a new contact or deal creation, and then connect it to an action in Mattermost, like sending a notification to a channel. We offer detailed guides on setting these triggers and actions.

What kind of triggers are available for the HubSpot-Mattermost integration?

When integrating with HubSpot, you can use triggers like new contacts, updated deals, or form submissions. These can be linked to Mattermost actions such as sending messages or updating channels automatically.

Can I customize the notifications sent from HubSpot to Mattermost?

Yes, you can customize the content of notifications that are sent from HubSpot to Mattermost. When setting up your action in our interface, you have the option to format messages based on specific fields and criteria from your HubSpot trigger.

Does the integration support two-way updates between HubSpot and Mattermost?

Our current integration primarily supports one-way communication from HubSpot triggers to actions in Mattermost. However, you can create multiple workflows that simulate two-way communication by setting up corresponding triggers and actions separately.

Are there logs available for tracking activities between HubSpot and Mattermost?

Yes, activity logs are available within our platform. These logs help review every executed trigger and action between HubSpot and Mattermost so you can track performance over time.

What are some common use cases for integrating HubSpot with Mattermost?

Common use cases include sending alert notifications for new deals or leads created in HubSpot directly into specific channels on Mattermost. You might also automate task updates or team reminders based on activity within your CRM.

Is it possible to delay actions after a trigger when using this integration?

Yes, when creating workflows between HubSpot and Mattermost, you can set delays after specific triggers before executing an action. This feature is useful for timing communications appropriately within your team’s workflow.

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About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
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About Mattermost
Mattermost offers modern team communication, behind your firewall. Share messages and files across phones and PCs, with archiving and instant search.
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