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HubSpot
HubSpot
1. Choose trigger event
Mattermost
Mattermost
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Post Message" in Mattermost.
You’re connected!
Zapier seamlessly connects HubSpot and Mattermost, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Mattermost with AI agents and code
Beyond Zap workflows. Call HubSpot and Mattermost actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Mattermost actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Post Message
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Mattermost
Update Mattermost with deal activity.
Trigger updates in Mattermost channels whenever a deal changes stages in HubSpot. This helps engineering teams stay aligned with sales, ensuring that any related technical development tasks are prioritized to match sales progress.
When a new contact is created in HubSpot, Zapier can send the details to a specific Mattermost channel. This helps IT teams track critical partnerships or operational contacts without manually transferring data.
Notify Mattermost on new HubSpot form submissions.
When a form is submitted on HubSpot, Zapier can automatically send a notification to a dedicated Mattermost channel. This keeps the marketing team instantly updated about inquiries or campaign leads, improving response times.
Level up your HubSpot to Mattermost integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Mattermost integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Mattermost
How do I begin integrating HubSpot with Mattermost?
To start integrating HubSpot with Mattermost, you'll need to set up a trigger in HubSpot, such as a new contact or deal creation, and then connect it to an action in Mattermost, like sending a notification to a channel. We offer detailed guides on setting these triggers and actions.
What kind of triggers are available for the HubSpot-Mattermost integration?
When integrating with HubSpot, you can use triggers like new contacts, updated deals, or form submissions. These can be linked to Mattermost actions such as sending messages or updating channels automatically.
Can I customize the notifications sent from HubSpot to Mattermost?
Yes, you can customize the content of notifications that are sent from HubSpot to Mattermost. When setting up your action in our interface, you have the option to format messages based on specific fields and criteria from your HubSpot trigger.
Does the integration support two-way updates between HubSpot and Mattermost?
Our current integration primarily supports one-way communication from HubSpot triggers to actions in Mattermost. However, you can create multiple workflows that simulate two-way communication by setting up corresponding triggers and actions separately.
Are there logs available for tracking activities between HubSpot and Mattermost?
Yes, activity logs are available within our platform. These logs help review every executed trigger and action between HubSpot and Mattermost so you can track performance over time.
What are some common use cases for integrating HubSpot with Mattermost?
Common use cases include sending alert notifications for new deals or leads created in HubSpot directly into specific channels on Mattermost. You might also automate task updates or team reminders based on activity within your CRM.
Is it possible to delay actions after a trigger when using this integration?
Yes, when creating workflows between HubSpot and Mattermost, you can set delays after specific triggers before executing an action. This feature is useful for timing communications appropriately within your team’s workflow.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
