When this happens...
SurveySparrowNew Submission
Then do this...
MarketoCreate or Update Lead

It is crucial to laser-focus and capture every potential lead that comes your way. Zapier ensures that you don’t miss out on a single lead. For every new SurveySparrow response, leads get created or existing ones are updated in Marketo. Grab every lead and boost your revenue & business.

How this SurveySparrow-Marketo integration works

  1. You receive a new SurveySparrow response
  2. A new lead is created or existing one updated in Marketo

Apps involved

  • SurveySparrow
  • Marketo

Why Zapier?


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It's easy to connect Marketo + SurveySparrow and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Submission

Triggers when a survey receives a new submission.

Add Lead to List

Adds a lead to a list.

Create Contact

Creates a new contact in your active contacts list.

Share Survey

Sends a saved survey email share template to the provided email recipient

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Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

SurveySparrow lets you create and share highly engaging, mobile-first surveys that offer a chat-like experience.

See SurveySparrow Integrations