Instapage - Features, Pricing, Alternatives, and More

Instapage Screenshot
Nathan Snelgrove
Reviewed by Nathan Snelgrove
Last updated December 21, 2017

If you work at an agency or small design studio with lots of clients, many of whom are running advertising campaigns with landing pages, then Instapage might be a good fit for you. Instapage is a landing page builder that includes built-in collaboration tools, like commenting and sub accounts (which will be useful for clients). Designers will find it easy to use, but for “regular folks” who just want to get a landing page up and running for their small business, it might be too elaborate a tool for the job.

If you’re a designer, though, Instapage is going to be right up your alley. Everything about it, from the easy page creation to the minimalistic templates, feels like it’s been designed with you in mind. It’s hard to get lost in the interface, which makes creating and managing pages a piece of cake.

But most importantly, its page editor is easy to use and feels similar to the myriad of UI design tools available today. If you’ve ever used Sketch, Figma, or Adobe XD, you’ll feel right at home here. And if you know a little bit of basic HTML and CSS, you’ll be off to the races.

That’s because Instapage uses words you’re already familiar with from HTML 5. For example, you add different “sections” to each landing page. From there, you add individual (and customizable) elements, and create mobile-friendly views by grouping these elements together. The editor is quick, and the options are fairly limit-less. Plus, almost everything looks so darn good. Instapage says they have tested their existing templates and optimized them for maximum click-throughs, and for what it’s worth, I believe them.

It only took me about three minutes to put together a very brief landing page for a course I’ve been thinking about building. I quickly added a background splash image to the header (many of which are provided for free right in Instapage), and easily integrated the form with my email provider of choice.

Speaking of integrations, they’re easy to use and set up. Unlike some of Instapage’s competitors, Instapage lets you set up your integrations on a per-element basis. That means you could have one form on your landing page integrate with MailChimp, and another integrate with your favourite CRM. All you have to do is click on the element, and then click on Integrations. There’s no need to leave the page you’re designing, which speeds up your workflow.

That speed makes things feel quick and snappy, which is important here. If you’re in the target market for Instapage, you probably make a lot of landing pages. Instapage’s landing page editor makes that work feel trivial.

More importantly, though, Instapage lets you collect feedback right in their service. You can invite collaborators, and even give them different privileges, so you can collect their feedback via comments and work with them in real-time. (It doesn’t feel dissimilar from a juiced-up InVision, if you’re familiar with their service.)

Once a site is ready to go, you can let it go live and integrate it your CMS of choice — or any domain you want to give it. From there, Instapage has their own analytics tracking built in. You can turn on heat maps and see how your page is actually getting used, then discuss troublesome spots with your team Instapage’s comments, and make changes together to optimize your site.

If that’s not quite enough for you, you can integrate your own analytics system of choice. Integrating Google Analytics was quick and painless, and makes it even easier to integrate AdWords as well.

For agencies with a number of clients, this system is a dream come true. It’s completely integrated, which makes it easy to build, seek feedback, and publish all in one place. But that integration extends well into the afterlife of a landing page. Instapage is optimized at every step to be utterly painless and insanely fast to use. For individuals who just need to make one or two landing pages, Instapage’s focus on design and collaboration might be a bit overkill. But for nearly any agency, Instapage receives nothing less than top marks.

Have any feedback on this review, or something we should change? Let us know!

Instapage Features

  • A landing page creator designed for teams with collaboration tools, page history, and comments
  • A design tool with 5,000+ fonts and tools to make your design similar to other websites to extend your brand
  • Start with templates built for conversion
  • Easily optimize for results with heat maps and A/B testing
  • Real-time collaboration with different types of users, including secure and private sub account access for clients, or read-only team users

Instapage Pricing

  • $76/month for real-time collaboration, pixel-perfect design, and 20+ integrations
  • $126/month for unlimited A/B testing, heat maps, and dynamic text replacement
  • $225/month for 15 private sub accounts, branded lead notifications, and an audit log
  • Customized enterprise pricing available

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Instapage is the leader in post-click optimization and maximizes conversions for advertisers and marketers by enabling them to create, optimize, and personalize landing pages at scale.