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Set up your first integration
Quickly connect HubSpot to Universe with a Zapier template.
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How Zapier works
Zapier makes it easy to integrate HubSpot with Universe - no code necessary. See how you can get setup in minutes.
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "API Request (Beta)" in Universe.
You’re connected!
Zapier seamlessly connects HubSpot and Universe, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
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Practical ways you can use HubSpot and Universe
Generate insights from event ticket sales
When a new ticket is purchased on Universe, automatically add the data to HubSpot. This allows your data team to collate the event sales data in one central platform for analyzing trends and insights effectively, helping drive decisions or event optimizations.
Data ScienceCreate a workflow for new ticket buyers
When someone buys a ticket via Universe, Zapier can automatically add them as a new contact in HubSpot. This helps your marketing team target these buyers with personalized post-sale content and promotions, ensuring they stay engaged with your brand.
Marketing & Marketing OpsLearn how to automate HubSpot on the Zapier blog
Frequently Asked Questions about HubSpot + Universe integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Universe
What are the first steps in integrating HubSpot with Universe?
To begin integrating HubSpot with Universe, you'll first need to log into your Zapier account. From there, you can search for HubSpot and Universe in our App Directory and start setting up your integration by clicking 'Connect'.
Can I trigger tasks in Universe based on events in HubSpot?
Yes, you can use triggers such as 'New Contact in List' or 'Updated Deal Stage' in HubSpot to initiate actions in Universe, like creating records or updating existing ones.
How do I know which actions are available between HubSpot and Universe?
When setting up a Zap, you can view all available actions by selecting either HubSpot or Universe as a trigger. This will display the corresponding actions you can automate based on the selected trigger event.
Is it possible to update contact information in Universe when it's changed in HubSpot?
Absolutely, you can set up a Zap to trigger an action whenever contact information is updated in HubSpot. This way, any changes made to a contact's details are reflected in Universe automatically.
What should I do if my Zap isn't working as expected when integrating these apps?
If your Zap isn't functioning correctly, ensure that each step is configured properly. Check that your triggers and actions are set up correctly and verify permissions for both HubSpot and Universe integrations.
Can we automate task creation in HubSpot via changes made in Universe?
Yes, by setting triggers such as 'Record Updated' or 'New Entry' in Universe, you can automate task creation within HubSpot by defining desired actions within the integration setup.
Are there limitations on how frequently data updates between these platforms?
While most data updates occur quickly, some processes might take longer depending on the action complexity. It's advisable to review any specific limitations outlined during the setup of each particular workflow.
