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HubSpot
HubSpot
1. Choose trigger event
Sage Accounting
Sage Accounting
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create Contact Payment" in Sage Accounting.
You’re connected!
Zapier seamlessly connects HubSpot and Sage Accounting, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Payment Reference
Payment Date
Required
Total Payment Amount
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Business Name
Required
Notes
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Description
Required
Item_code
Notes
Active
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Sales Quote
Creates a new sales Quote.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Description
Required
Item_code
Notes
Active
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Description
Item_code
Notes
Active
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Date
Invoice_number_prefix
Invoice_number
Reference
Notes
Terms_and_conditions
Sent
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Description
Item_code
Notes
Active
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Business Name
Required
Reference
Notes
Credit Limit
Credit Term Days
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Enter the Nominal Code or Ledger Account Diplay Name to return the Ledger Account ID
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Invoice Reference
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Product Code or Description
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Quote Number or Reference
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Filter by Contact Name or Reference
Filter by Updated or Created Since the Given Date
Filter by From Date
Filter by To Date
Contact Name
Required
Contact Reference
Required
Payment Reference
Required
Payment Date
Required
Total Payment Amount
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Business Name or Reference to search for the Contact GUID
Required
Business Name
Required
Reference
Notes
Credit Limit
Credit Term Days
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Invoice Number or Reference
Required
Date
Required
Invoice_number_prefix
Reference
Notes
Terms_and_conditions
Sent
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Service Code or Description
Required
Description
Required
Item_code
Notes
Active
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Business Name or Reference to search for the Contact GUID
Required
Business Name
Required
Reference
Notes
Credit Limit
Credit Term Days
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Sage Accounting with AI agents and code
Beyond Zap workflows. Call HubSpot and Sage Accounting actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Sage Accounting actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create Contact Payment
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Connect HubSpot and Sage Accounting to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your HubSpot to Sage Accounting integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Sage Accounting integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Sage Accounting
How does HubSpot integrate with Sage Accounting?
HubSpot integrates with Sage Accounting through the use of zaps that allow triggers from HubSpot, such as a new contact or deal, to initiate actions in Sage, like creating an invoice or updating customer information.
What are the common triggers in HubSpot when integrating with Sage Accounting?
Common triggers include new contact creation, deal stages changing, and form submissions. These can automatically prompt actions in Sage such as creating or updating a customer entry.
Can I automatically create invoices in Sage when deals close in HubSpot?
Yes, with our integration setup, closing a deal in HubSpot can trigger the automatic creation of an invoice in Sage Accounting. This helps streamline your billing process by reducing manual data entry.
Is it possible to sync customer data between HubSpot and Sage Accounting?
Absolutely. You can set up zaps to update customer records in real-time across both platforms whenever there are changes made either in HubSpot or Sage.
Are there supported actions in Sage Accounting triggered by events from HubSpot?
Supported actions include creating invoices, updating customer details, and recording payments. These actions are seamlessly initiated by specified events occurring in your HubSpot account.
How can I troubleshoot if the integration between HubSpot and Sage isn't working?
First, ensure that both systems are authenticated and check your zap configurations for errors. You might also review any log messages for errors that could provide insights or adjustments that need to be made.
What should we do if customer information is not updating correctly between platforms?
Check if the triggers and actions are properly set within the zap configurations and ensure that all necessary fields are mapped correctly. Sync logs may also help identify where the process might be faltering.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Sage Accounting
Award winning accounting from the leader in financial accounting software. Manage invoicing, cash flow, tax, payments and more from any device through the cloud.