Connect HubSpot and MailUp to power AI-driven automation

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Launch your first automated workflow

Start with a template that brings HubSpot and MailUp together. Build enterprise-grade automation in minutes.

Our most popular template

Add new or updated HubSpot companies to MailUp recipient list
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HubSpot + MailUp
Create emails in MailUp for new companies in HubSpot
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HubSpot + MailUp
Add new HubSpot contacts to MailUp recipient lists
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HubSpot + MailUp
Add new HubSpot form submissions to MailUp recipient group
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HubSpot + MailUp
Add new HubSpot contacts to MailUp group instantly
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HubSpot + MailUp
Add new or updated HubSpot contacts to a MailUp group immediately
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HubSpot + MailUp

Add new or updated HubSpot companies to MailUp recipient list

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HubSpot + MailUp

Create emails in MailUp for new companies in HubSpot

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HubSpot + MailUp

Add new HubSpot contacts to MailUp recipient lists

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HubSpot + MailUp

Add new HubSpot form submissions to MailUp recipient group

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HubSpot + MailUp

Add new HubSpot contacts to MailUp group instantly

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HubSpot + MailUp

Add new or updated HubSpot contacts to a MailUp group immediately

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HubSpot + MailUp

Update MailUp recipients list when new HubSpot contacts properties change
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HubSpot + MailUp
Remove subscriptions in HubSpot when new recipients unsubscribe in MailUp
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MailUp + HubSpot

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate HubSpot with MailUp - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Company" from HubSpot.

Add your action

An action happens after the trigger—such as "Create New Email Message" in MailUp.

You’re connected!

Zapier seamlessly connects HubSpot and MailUp, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Note
- Additional properties to retrieve
Trigger
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Event Type
Trigger
Polling
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- Type
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Blog Url
  Required
- Article State
  Required
Trigger
Polling
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New Deal
Triggers when a new Deal is created.
Trigger
Instant
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- Property Name
  Required
- Properties to retrieve
  Required
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Property Name
  Required
- Additional Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
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- Note
- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact is already a member of the list
Action
Write
Create Company
Creates a Company in HubSpot.
Action
Write
Create Associations
Creates associations between objects.
Action
Write
- Note
- Halt task if any associations error occurred
- Engagement Type
  Required
- Assigned To
Action
Write
- Note
- Social Media Channel
  Required
- Message Content
  Required
- When
- Save as draft
Action
Write
- Note
- Note
- Name
  Required
- Company
- Contact
Action
Write
Delete CRM Object
Deletes a CRM object from HubSpot
Action
Write
- Company ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Type of Custom Object
  Required
Action
Write
- Note
Action
Write
- Product ID
  Required
- Note
- Additional properties to retrieve
Action
Write
Create Line_item
Creates a Line_item in HubSpot.
Action
Write
- Note
- Contact Email Address
  Required
- Event ID
  Required
- Contact Value
Action
Write
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
Write
- Note
- List Name
  Required
- Contact
  Required
- Halt my task if contact wasn't a member of the list
  Required
Action
Write
Create Ticket
Creates a Ticket in HubSpot.
Action
Write
Update Contact
Update a Contact in HubSpot.
Action
Write
Update Line_item
Update a Line_item in HubSpot.
Action
Write
Update Product
Update a Product in HubSpot.
Action
Write
- Type of Custom Object
  Required
Action
Write
- Folder
  Required
- Filename
  Required
- Access level
  Required
- File
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- Note
- Name
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search
Find Associations
Find associations between objects.
Action
Search
- Object Type
  Required
- Pipeline Id
  Required
- Stage Id
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Additional properties to retrieve
Action
Search or write
- Type of Custom Object
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- List
  Required
- Message
  Required
Trigger
Polling
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- List
  Required
Trigger
Polling
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- List
  Required
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
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- Target List
  Required
- Target Group
  Required
- Email
  Required
Action
Write
- Target List
  Required
- Email
  Required
Action
Write
- Source Message
  Required
- Target List
  Required
- Target Group
  Required
Action
Write

- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Instant
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Email Subscriptions Timeline
Triggers when new email timeline subscription added for the portal.
Trigger
Polling
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- Form
  Required
Trigger
Instant
Try It
- Contact List
  Required
- Note
- Additional properties to retrieve
Trigger
Instant
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Channel
  Required
- Status
Trigger
Polling
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- Note
- Additional properties to retrieve
Trigger
Polling
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- Object Type
  Required
- Properties to Retrieve
Trigger
Polling
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- Property Name
  Required
Trigger
Polling
Try It
- Type of Custom Object
  Required
Trigger
Instant
Try It
- Note
- Contact Email
  Required
- Subscription Types
  Required
- Legal Basis Explanation
Action
Write
- Note
- Name
  Required
Action
Write
Create Contact
Creates a Contact in HubSpot.
Action
Write
Create CRM Object
Creates a CRM object in HubSpot
Action
Write
- Note
- List Name
  Required
- Object Type
  Required
- Processing Type
  Required
- Folder ID
Action
Write
- Type of Custom Object
  Required
Action
Write
Create Deal
Creates a Deal in HubSpot.
Action
Write
- Note
- Workflow Name
  Required
- Contact's Email
  Required
Action
Write
- Contact ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Deal ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Line_item ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Ticket ID
  Required
- Note
- Additional properties to retrieve
Action
Write
- Note
- Blog URL
  Required
- Blog Author
  Required
- Publish This Post?
  Required
- Blog Post URL
  Required
- Blog Post Title
  Required
- Blog Post Content
  Required
- Meta Description
  Required
- Featured image URL
Action
Write
Create Product
Creates a Product in HubSpot.
Action
Write
Remove Associations
Removes associations between objects.
Action
Write
- Note
- Form
  Required
- Note
- HubSpot usertoken
- IP address
- Page name
- Page URI
- Page ID
- SFDC campaign ID
- GoToWebinar key/ID
- Submission timestamp
- Skip validation
Action
Write
Update Company
Update a Company in HubSpot.
Action
Write
Update Deal
Update a Deal in HubSpot.
Action
Write
Update CRM Object
Updates a CRM object in HubSpot
Action
Write
Update Ticket
Update a Ticket in HubSpot.
Action
Write
- Note
- Email
  Required
Action
Write
- Note
- Note
- Contact Email
  Required
Action
Write
Find CRM Object
Finds CRM objects by searching with filters
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Type of Custom Object
  Required
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Owner email
  Required
- Search among deactivated owners
Action
Search
- Owner Id
  Required
- Search among deactivated owners
Action
Search
- Note
- Additional properties to retrieve
Action
Search
- Note
- Name
  Required
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Name
  Required
- Note
- Company
- Contact
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- Note
- Additional properties to retrieve
Action
Search or write
- List
  Required
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
Try It
- List
  Required
Trigger
Polling
Try It
- Target List
  Required
- Subject
  Required
- Content
  Required
- Notes
Action
Write
- Target List
  Required
- Group Name
  Required
- Notes
- Deletable
Action
Write
- Source List
  Required
- Email Message
  Required
- Target Email Address
  Required
Action
Write
- Recipient to Remove
  Required
- Source List
  Required
Action
Write

For AI agents & developers

Use HubSpot and MailUp with AI agents and code

Beyond Zap workflows. Call HubSpot and MailUp actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose HubSpot and MailUp actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Update Contact Subscription Preferences
Create New Email Message

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger HubSpot and MailUp actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* hubspot / mailup action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Practical ways you can use HubSpot and MailUp

Remove unsubscribed MailUp users from HubSpot.

When a recipient unsubscribes from a MailUp list, Zapier will automatically remove them as a contact in HubSpot. This keeps your CRM free of outdated leads while respecting their choices regarding communication.

Business Owner

Try it

Update marketing contacts between HubSpot and MailUp.

When a new recipient is added to a MailUp list, Zapier will create or update a corresponding contact in HubSpot. This bi-directional sync ensures consistent and up-to-date information across platforms, reducing manual updates.

Try it

Sign up new email leads in HubSpot to MailUp mailings.

When a new contact is created or updated in HubSpot, Zapier will automatically add the contact to a specified list in MailUp. This ensures every potential lead is instantly subscribed to the appropriate mailing list for marketing campaigns.

Marketing & Marketing Ops

Try it

Learn how to automate HubSpot on the Zapier blog

Make work flow with AI

Level up your HubSpot to MailUp integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about HubSpot + MailUp integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and MailUp

How do I integrate HubSpot with MailUp?

You can integrate HubSpot with MailUp using our platform by setting up specific triggers and actions. Begin by choosing HubSpot as your trigger app and selecting the event that will initiate the automation, such as 'New Contact in List'. Next, select MailUp as your action app to define what happens next, like adding a new subscriber to a specific list in MailUp.

Can I automatically add new HubSpot contacts to a MailUp list?

Yes, we enable you to automatically add new HubSpot contacts to a MailUp list. By defining 'New Contact' in HubSpot as the trigger, our system can seamlessly create an action to add those contacts directly into a specified list in MailUp.

Is it possible to update contact information in MailUp when it changes in HubSpot?

Absolutely. You can set up an integration where any update in contact information within HubSpot (the trigger) will automatically update the corresponding details for that contact in MailUp (the action). This ensures your records remain consistent across both platforms.

How can I send automated email campaigns from MailUp based on activities tracked in HubSpot?

By leveraging our integration platform, you can trigger automated email campaigns from MailUp based on certain activities tracked in HubSpot. For instance, when a contact submits a form or downloads content on your website tracked by HubSpot, you can set up an automated workflow to initiate an email campaign from MailUp.

What types of data can be synchronized between HubSpot and MailUp?

Our integration supports synchronizing various types of data including contact details, subscription preferences, and engagement metrics such as opens and clicks. You decide which data should flow between the two platforms based on your selected triggers and actions.

Are there limitations on the types of triggers available for this integration?

While we offer a wide range of triggers for integrating HubSpot with MailUp, they must correspond with supported events within both platforms. Commonly used triggers include new contact creation, form submissions, and changes in subscription status.

Can I set up conditional workflows between HubSpot and MailUp?

Yes, conditional workflows can be established using our platform. They allow you to create specific conditions under which certain actions are triggered—such as emailing only those who have completed a particular action or segmenting contacts based on their engagement level.

About HubSpot

HubSpot is your all-in-one stop for all of your marketing software needs.

Learn moreLearn moreHelpHelp

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Connect HubSpot and MailUp to power AI-driven automation

Launch your first automated workflow

Add new or updated HubSpot companies to MailUp recipient list

Create emails in MailUp for new companies in HubSpot

Add new HubSpot contacts to MailUp recipient lists

Add new HubSpot form submissions to MailUp recipient group

Add new HubSpot contacts to MailUp group instantly

Add new or updated HubSpot contacts to a MailUp group immediately

Add new or updated HubSpot companies to MailUp recipient list

Create emails in MailUp for new companies in HubSpot

Add new HubSpot contacts to MailUp recipient lists

Add new HubSpot form submissions to MailUp recipient group

Add new HubSpot contacts to MailUp group instantly

Add new or updated HubSpot contacts to a MailUp group immediately

Update MailUp recipients list when new HubSpot contacts properties change

Remove subscriptions in HubSpot when new recipients unsubscribe in MailUp

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use HubSpot and MailUp with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use HubSpot and MailUp

Remove unsubscribed MailUp users from HubSpot.

Update marketing contacts between HubSpot and MailUp.

Sign up new email leads in HubSpot to MailUp mailings.

Learn how to automate HubSpot on the Zapier blog

How to integrate ChatGPT with HubSpot

How to use Zapier's HubSpot Salesforce integration

How to integrate Hubspot with Gmail

Make work flow with AI

Frequently Asked Questions about HubSpot + MailUp integrations

Connect HubSpot to MailUp on the world's largest no-code automation platform