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How Zapier works

Zapier makes it easy to integrate Google Sheets with Marketo - no code necessary. See how you can get setup in minutes.

Select a trigger from Google Sheets

A trigger is an event that starts your Zap and runs the workflow. For example, with Google Sheets, a trigger could be "New Spreadsheet Row (Team Drive)."
A trigger is the event that kicks off your automated workflow.

Setup an action from Marketo

An action is what takes place after the automation is triggered. For example, with Marketo, the action could be "Add Lead to List."
An action is the event that your automated workflow performs when triggered.

That’s it! You just connected Google Sheets to Marketo

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Triggers and actions are the main components of every automated workflow.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

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Frequently Asked Questions about Google Sheets + Marketo integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Sheets and Marketo

How do I set up an integration between Google Sheets and Marketo using your platform?

To set up an integration between Google Sheets and Marketo, you need to create a Zap by selecting Google Sheets as the trigger app and configuring a specific event, such as 'New Spreadsheet Row.' Then choose Marketo as the action app and select an action event like 'Create or Update Lead.' Make sure both accounts are connected to our platform during this process.

What triggers are available for Google Sheets in this integration?

In the integration between Google Sheets and Marketo, the available triggers include 'New Spreadsheet Row,' which fires when a new row is added. You can also use 'Updated Spreadsheet Row' if you wish to trigger actions upon modifying existing data. These triggers can be customized further based on specific needs.

Can I update existing leads in Marketo using data from Google Sheets?

Yes, you can update existing leads in Marketo using data from Google Sheets. When setting up your integration, choose 'Update Lead' under the action events for Marketo. By mapping fields from your sheet to corresponding lead fields in Marketo, updates occur whenever new spreadsheet data matches existing records.

Is it possible to automate lead creation in Marketo through a Google Sheet entry?

Absolutely! You can automate lead creation by setting a trigger for 'New Spreadsheet Row' in Google Sheets and then selecting 'Create Lead' as the action in Marketo. This will ensure every new entry on your sheet results in an automatic lead submission into Marketo based on pre-defined mappings.

What happens if duplicate entries are present when syncing data from Google Sheets to Marketo?

When syncing data from Google Sheets to Marketo, our platform provides options for handling duplicates, such as updating the existing lead or skipping the entry altogether. It's crucial to define your duplicate management preference during setup to maintain data integrity within your CRM.

Can I use conditional filters while transferring data from Google Sheets to Marketo?

Yes, conditional filters can be applied when transferring data from Google Sheets to Marketo. During setup, you can define specific conditions or criteria that rows must meet before triggering an action in Marketo. This ensures that only relevant or qualifying entries are processed.

How do we troubleshoot failed integrations between Google Sheets and Marketo?

If an integration fails between Google Sheets and Marketo, first check connectivity with both platforms via our dashboard. Ensure triggers and actions are correctly configured with proper field mappings. Reviewing task histories for specific error messages or logs often pinpoints issues needing resolution.

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Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Polling
    Try It
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Column_name
      Required
    • Index
    Action
    Write
    • No_team_drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    Trigger
    Instant
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Trigger column
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    Trigger
    Polling
    Try It
    • Drive
    • Spreadsheet
      Required
    • Worksheet
      Required
    • Use Timezone set up on the spreadsheet to format date values?
    Action
    Write

Learn how to automate Google Sheets on the Zapier blog

Learn how to automate Marketo on the Zapier blog

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google-sheets logo
About Google Sheets
Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.
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