Google Sheets
When this happens...
Google SheetsNew Spreadsheet Row
Then do this...
MarketoCreate or Update Lead

You can't beat spreadsheets for quick and easy contact sorting, but once you qualify with those leads, you'll want some real marketing power. Make the transition seamless by setting up this automation. Every new row you add on Google Sheets will then be copied over to Marketo, where a new lead will be created or updated from the information.

How this Google Sheets-Marketo integration works

  1. A new row is added on Google Sheets
  2. Zapier creates a new lead on Marketo, or updates one that exists

Apps involved

  • Google Sheets
  • Marketo

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,000+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Google Sheets + Marketo and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Spreadsheet Row

Notifies your Zap when a new row is added to the bottom of a spreadsheet.

Create Worksheet

Create a blank worksheet with a title. Optionally, provide headers.

New or Updated Spreadsheet Row

Notifies your Zap when a new row is added or modified in a spreadsheet.

Create Spreadsheet Row

Create a new row in a specific spreadsheet.

New Lead

Triggers when a new lead is created.

Update Spreadsheet Row

Update a row in a specific spreadsheet.

New Worksheet

Triggered when you create a new worksheet in a spreadsheet.

Create or Update Lead

Creates or Updates a lead.

New Spreadsheet

Triggered when you create a new spreadsheet.

Add Lead to List

Adds a lead to a list.

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Create, edit, and share spreadsheets wherever you are with Google Sheets, and get automated insights from your data.

Learn More

Marketo's marketing automation software helps marketers engage customers and prospects.

See Marketo Integrations