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Zapier makes it easy to integrate Google Forms with HubSpot - no code necessary. See how you can get setup in minutes.
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Google Forms
Google Forms
1. Choose trigger event
HubSpot
HubSpot
2. Choose action
1. Select the event
Setup
Test
Google Forms
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Form Response" from Google Forms.
Add your action
An action happens after the trigger—such as "Update Contact Subscription Preferences" in HubSpot.
You’re connected!
Zapier seamlessly connects Google Forms and HubSpot, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use Google Forms and HubSpot with AI agents and code
Beyond Zap workflows. Call Google Forms and HubSpot actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Google Forms and HubSpot actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
API Request (Beta)
Update Contact Subscription Preferences
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers have created over 25 million Zaps on the platform
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The average user takes less than 6 minutes to set up a Zap
Practical ways you can use Google Forms and HubSpot
Add Google Form responses as HubSpot contacts
When someone completes a Google Form, Zapier can automatically create a new contact in HubSpot using the form data. This ensures that all potential leads or collected responses are promptly entered into your CRM without manual data entry, improving tracking and saving time.
When a new response is submitted via Google Forms, Zapier can create a deal in HubSpot for the lead. This helps marketing teams streamline the handoff to sales by ensuring leads captured in campaigns are reflected in the sales pipeline immediately.
When a Google Form is submitted, Zapier can create a new ticket in HubSpot using the submitted information. This is particularly useful for managing support or inquiry forms, ensuring they're handled efficiently and tracked systematically.
Learn how to automate Google Forms on the Zapier blog
Learn how to automate HubSpot on the Zapier blog
Make work flow with AI
Level up your Google Forms to HubSpot integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Google Forms + HubSpot integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Google Forms and HubSpot
How do I set up an integration between Google Forms and HubSpot?
To set up an integration between Google Forms and HubSpot, you can use a tool like Zapier. Start by selecting Google Forms as your trigger app and choose a specific trigger event such as 'New Response in Spreadsheet.' Then, select HubSpot as the action app and decide on the action event, like 'Create Contact.' Follow the prompts to connect both accounts and map the fields between Google Forms responses and HubSpot properties.
Can I automatically create contacts in HubSpot from Google Form submissions?
Yes, you can automatically create contacts in HubSpot from Google Form submissions. Set up a workflow where Google Forms acts as the trigger with 'New Response in Spreadsheet,' and create a contact in HubSpot with the required information mapped from your form responses.
Is it possible to update existing records in HubSpot using new form submissions?
Absolutely, you can update existing records in HubSpot using new form submissions by setting a proper match field (like email) that identifies existing records. This ensures that only specified fields are updated when a matching record is found through our integration platform.
Are there customizable triggers available for this integration?
In our Google Forms to HubSpot integration, you can customize triggers based on events like 'New Response' or changes made to existing spreadsheets connected with your forms. These triggers allow for automatic actions according to your specified needs.
What kind of actions can be executed in HubSpot after receiving data from Google Forms?
Once data is received from Google Forms, actions such as creating or updating contacts, adding notes to contact profiles, or even triggering workflows within HubSpot can be executed. These actions help keep your CRM data accurate and complete.
Does this integration support multi-step workflows involving other apps?
Yes, you can create multi-step workflows that involve several apps along with Google Forms and HubSpot. For instance, after capturing data with Google Forms, you might also send notifications through Slack or store additional information in another database before updating records in Hubspot.
Is technical expertise required to implement this integration?
No extensive technical expertise is needed thanks to our easy-to-use interface. With step-by-step guidance provided during setup for selecting triggers and actions between Google Forms and Hubspot, users with basic technical skills should find it manageable.
About Google Forms
Google Forms is an easy way to collect data from the web with a simple UI and powerful editor. Works hand-in-hand with Google Sheets!
