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HubSpot
HubSpot
1. Choose trigger event
Google Chat
Google Chat
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create Message" in Google Chat.
You’re connected!
Zapier seamlessly connects HubSpot and Google Chat, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Contact
Creates a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create CRM Object
Creates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Object Type
Required
Processing Type
Required
Folder ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Deal
Creates a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Workflow Name
Required
Contact's Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Line_item ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Ticket ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Blog URL
Required
Blog Author
Required
Publish This Post?
Required
Blog Post URL
Required
Blog Post Title
Required
Blog Post Content
Required
Meta Description
Required
Featured image URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Product
Creates a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Remove Associations
Removes associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Form
Required
Note
HubSpot usertoken
IP address
Page name
Page URI
Page ID
SFDC campaign ID
GoToWebinar key/ID
Submission timestamp
Skip validation
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Company
Update a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Deal
Update a Deal in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update CRM Object
Updates a CRM object in HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Ticket
Update a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Contact Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Find CRM Object
Finds CRM objects by searching with filters
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner email
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Owner Id
Required
Search among deactivated owners
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Name
Required
Note
Company
Contact
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
For AI agents & developers
Use HubSpot and Google Chat with AI agents and code
Beyond Zap workflows. Call HubSpot and Google Chat actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Google Chat actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create Message
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Google Chat
Send Google Chat alerts for new deals
When a new deal is created in HubSpot, Zapier sends a notification to a designated Google Chat room. This helps business owners stay informed about new opportunities in real-time so they can prioritize efforts. Optimizes awareness and operational responses.
Zapier notifies your marketing team in Google Chat whenever a new HubSpot form is submitted. This ensures your team can respond promptly to potential leads, improving responsiveness and lead conversion rates. Stay on top of your inbound marketing efforts in real time.
Zapier sends a message to a Google Chat room every time a deal enters a specific stage in HubSpot. Keep your sales team aligned and informed as deals progress through the pipeline. This automation increases visibility and efficient collaboration for closing deals.
Learn how to automate Google Chat on the Zapier blog
Make work flow with AI
Level up your HubSpot to Google Chat integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Google Chat integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Google Chat
How can I integrate HubSpot with Google Chat?
You can integrate HubSpot with Google Chat by creating a Zap that connects the two applications through triggers and actions. For example, you might use a trigger like 'New Contact in HubSpot' and an action such as 'Send Message in Google Chat' to notify your team when a new contact is added.
What triggers are available for HubSpot in the integration with Google Chat?
In our integration, available triggers for HubSpot include 'New Contact', 'New Deal', 'Updated Ticket', and more. These triggers allow you to set up automated actions in Google Chat based on specific events within HubSpot.
Can I customize the notifications sent to Google Chat from HubSpot?
Yes, you can customize notifications by using various actions in Zaps. For instance, you can use filters and formatting steps to tailor the messages sent to your Google Chat, ensuring the information is relevant and actionable for your team.
Is it possible to receive alerts in Google Chat if a deal closes in HubSpot?
Absolutely. By using the 'Deal Stage Changed' trigger in HubSpot, you can set up an action that sends an alert directly to your designated Google Chat room whenever a deal closes.
How do I handle errors during the integration between HubSpot and Google Chat?
We provide error handling features within our platform. You can enable notifications for any Zap errors, which will be sent directly to Google Chat or via email so you can quickly address issues as they arise.
Are there limits on how many messages can be sent from HubSpot to Google Chat?
While there aren't specific limits imposed by our integration platform, it's important to consider any rate limits or quotas set by both HubSpot's API and your plan's limitations within Google Workspace.
How secure is the integration between HubSpot and Google Chat?
Our integrations are designed with security in mind. We comply with industry standards, utilizing OAuth 2.0 for authentication where applicable, ensuring that data exchanges between HubSpot and Google Chat are secure.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Google Chat
Google Chat is a communication software developed by Google built for teams that provides direct messages and team chat rooms, along with a group messaging function that allows Google Drive content sharing.
