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HubSpot
HubSpot
1. Choose trigger event
Google Chat
Google Chat
2. Choose action
1. Select the event
Setup
Test
HubSpot
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Company" from HubSpot.
Add your action
An action happens after the trigger—such as "Create Message" in Google Chat.
You’re connected!
Zapier seamlessly connects HubSpot and Google Chat, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Halt my task if contact is already a member of the list
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Company
Creates a Company in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Associations
Creates associations between objects.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Halt task if any associations error occurred
Engagement Type
Required
Assigned To
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Social Media Channel
Required
Message Content
Required
When
Save as draft
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Note
Name
Required
Company
Contact
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Delete CRM Object
Deletes a CRM object from HubSpot
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Company ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Product ID
Required
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Line_item
Creates a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Contact Email Address
Required
Event ID
Required
Contact Value
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Get CRM Object
Gets a CRM object from HubSpot by ID
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
List Name
Required
Contact
Required
Halt my task if contact wasn't a member of the list
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Create Ticket
Creates a Ticket in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Contact
Update a Contact in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Line_item
Update a Line_item in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Update Product
Update a Product in HubSpot.
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Type of Custom Object
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Folder
Required
Filename
Required
Access level
Required
File
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Api_docs_info
Stop on error
Required
HTTP Method
Required
URL
Required
Query string parameters
Additional request headers
Body
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Find Associations
Find associations between objects.
Action
This is an event a Zap performs.
Search
Find existing data in your app
Object Type
Required
Pipeline Id
Required
Stage Id
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search
Find existing data in your app
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Type of Custom Object
Required
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Note
Additional properties to retrieve
Action
This is an event a Zap performs.
Search or write
Find existing data in your app, or create a new record if no data is found
Hangouts Chat Room
Required
Message Title
Required
Message Image URL
Message Subtitle
Message Text
Required
Action Button Text
Action Button URL
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
For AI agents & developers
Use HubSpot and Google Chat with AI agents and code
Beyond Zap workflows. Call HubSpot and Google Chat actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose HubSpot and Google Chat actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Update Contact Subscription Preferences
Create Message
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use HubSpot and Google Chat
Send Google Chat alerts for new deals
When a new deal is created in HubSpot, Zapier sends a notification to a designated Google Chat room. This helps business owners stay informed about new opportunities in real-time so they can prioritize efforts. Optimizes awareness and operational responses.
Zapier notifies your marketing team in Google Chat whenever a new HubSpot form is submitted. This ensures your team can respond promptly to potential leads, improving responsiveness and lead conversion rates. Stay on top of your inbound marketing efforts in real time.
Zapier sends a message to a Google Chat room every time a deal enters a specific stage in HubSpot. Keep your sales team aligned and informed as deals progress through the pipeline. This automation increases visibility and efficient collaboration for closing deals.
Learn how to automate Google Chat on the Zapier blog
Make work flow with AI
Level up your HubSpot to Google Chat integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about HubSpot + Google Chat integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with HubSpot and Google Chat
How can I integrate HubSpot with Google Chat?
You can integrate HubSpot with Google Chat by creating a Zap that connects the two applications through triggers and actions. For example, you might use a trigger like 'New Contact in HubSpot' and an action such as 'Send Message in Google Chat' to notify your team when a new contact is added.
What triggers are available for HubSpot in the integration with Google Chat?
In our integration, available triggers for HubSpot include 'New Contact', 'New Deal', 'Updated Ticket', and more. These triggers allow you to set up automated actions in Google Chat based on specific events within HubSpot.
Can I customize the notifications sent to Google Chat from HubSpot?
Yes, you can customize notifications by using various actions in Zaps. For instance, you can use filters and formatting steps to tailor the messages sent to your Google Chat, ensuring the information is relevant and actionable for your team.
Is it possible to receive alerts in Google Chat if a deal closes in HubSpot?
Absolutely. By using the 'Deal Stage Changed' trigger in HubSpot, you can set up an action that sends an alert directly to your designated Google Chat room whenever a deal closes.
How do I handle errors during the integration between HubSpot and Google Chat?
We provide error handling features within our platform. You can enable notifications for any Zap errors, which will be sent directly to Google Chat or via email so you can quickly address issues as they arise.
Are there limits on how many messages can be sent from HubSpot to Google Chat?
While there aren't specific limits imposed by our integration platform, it's important to consider any rate limits or quotas set by both HubSpot's API and your plan's limitations within Google Workspace.
How secure is the integration between HubSpot and Google Chat?
Our integrations are designed with security in mind. We comply with industry standards, utilizing OAuth 2.0 for authentication where applicable, ensuring that data exchanges between HubSpot and Google Chat are secure.
About HubSpot
HubSpot is your all-in-one stop for all of your marketing software needs.
App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier
About Google Chat
Google Chat is a communication software developed by Google built for teams that provides direct messages and team chat rooms, along with a group messaging function that allows Google Drive content sharing.
