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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Review." from Google Business Profile.

Add your action

An action happens after the trigger—such as "Create Conversation" in Kustomer.

You’re connected!

Zapier seamlessly connects Google Business Profile and Kustomer, automating your workflow.

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Make work flow with AI

Level up your Google Business Profile to Kustomer integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Connect Google Business Profile and Kustomer to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Integration categories

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

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Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

triggers, actions, or triggers and actions

- Account
- Location
  Required
Trigger
Instant
Try It
- Review_name
  Required
- Your Reply
  Required
Action
Write
Conversation Created
Triggers when a new conversation is created.
Trigger
Instant
Try It
Customer Created
Triggers when a new customer is created.
Trigger
Instant
Try It
Message Created
Triggers when a new message is created.
Trigger
Instant
Try It
- Customer ID
  Required
- Conversation Name
- Conversation Status
- External ID
Action
Write
- Conversation ID
  Required
- Body
Action
Write
- Conversation ID
  Required
- Conversation Status
- Conversation Name
- External ID
Action
Write
- Conversation ID
  Required
- Conversation External ID
- Customer ID
  Required
Action
Search
- ID
  Required
- Email
  Required
Action
Search
- Email
  Required
- Phone #
- ID
  Required
- External ID
- Conversation Name
- Type
- Email
- Type
- Phone Number
Action
Search or write

- Location
  Required
- Summary
  Required
- Topic Type
  Required
Action
Write
- Api_docs_info
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
Conversation Updated
Triggers when a conversation is updated.
Trigger
Instant
Try It
Customer Updated
Triggers when a customer is updated.
Trigger
Instant
Try It
Message Updated
Triggers when a message is updated.
Trigger
Instant
Try It
- Conversation Name
- Type
- Email
- Type
- Phone Number
- External ID
Action
Write
- Conversation Name
- Display Name
- Email
  Required
- User Type
- User Role
  Required
Action
Write
- ID
  Required
- Conversation Name
- Type
- Email
- Type
- Phone Number
- External ID
Action
Write
- Email
  Required
- Phone #
- ID
  Required
- External ID
Action
Search
- Conversation ID
  Required
- Conversation External ID
- Customer ID
  Required
- Conversation Name
- Conversation Status
- External ID
Action
Search or write
- ID
  Required
- Email
  Required
- Conversation Name
- Display Name
- User Type
- User Role
  Required
Action
Search or write

Learn how to automate Google Business Profile on the Zapier blog

About Google Business Profile

Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.

Learn moreLearn more

Related categories

Google Website Builders

Similar apps

Zapier Interfaces

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Kustomer

Kustomer is a powerful omnichannel customer service solution.

Related categories

Customer Support

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