Connect Gong and Salesforce to power AI-driven automation

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Start with a template that brings Gong and Salesforce together. Build enterprise-grade automation in minutes.

Our most popular template

Update Salesforce records each time new calls occur in Gong
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Gong + Salesforce

Update Salesforce records each time new calls occur in Gong

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Gong + Salesforce

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Zapier makes it easy to integrate Gong with Salesforce - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New Call" from Gong.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects Gong and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Accessible Workspaces
- Available Saved Searches
Trigger
Instant
Try It
- 1. THE OBJECT THAT WAS VIEWED - What's The Name Of The Object?
  Required
- 1. THE OBJECT THAT WAS VIEWED - What's The ID Of The Object?
  Required
- 1. THE OBJECT THAT WAS VIEWED - What's The Direct URL To View The Object?
  Required
- 1. THE OBJECT THAT WAS VIEWED - How Many Dynamic Properties Do You Have To Display For The Object?
  Required
- 2. THE VIEWING EVENT - What's The Name Of The Event? (example: "Document Viewed" or "Presentation Viewed")
- 2. THE VIEWING EVENT - What's The ID Of The Event?
- 2. THE VIEWING EVENT - What's The URL To View More Info Regarding The Event?
- 2. THE VIEWING EVENT - How Many Dynamic Properties Do You Have To Display For The Sharing Event?
  Required
- Email
  Required
- Name
- GONG WORKSPACE - If your Gong account has multiple Workspaces, enter here the relevant Workspace to send these events to.
Action
Write
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
Try It
- History Object
  Required
Trigger
Polling
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It

- Salesforce Objects
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
Trigger
Polling
Try It

- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

- 1. THE OBJECT THAT WAS SHARED - What's the name of the object?
  Required
- 1. THE OBJECT THAT WAS SHARED - What's the ID of the object?
  Required
- 1. THE OBJECT THAT WAS SHARED - What's the direct URL to view the object?
  Required
- 1. THE OBJECT THAT WAS SHARED - How many dynamic properties do you have to display for the object?
  Required
- 2. THE SHARING EVENT - What's the name of the event? (example: "Document Sent" or "Presentation Shared")
- 2. THE SHARING EVENT - What's The ID Of The event?
- 2. THE SHARING EVENT - What's The URL to view more info regarding the event?
- 2. THE SHARING EVENT - How Many Dynamic Properties Do You Have To Display For The sharing event?
  Required
- Email
  Required
- Name
- Email Addresses
  Required
- Delimiter
- Sharing Message Subject
- Sharing Message Body
- GONG WORKSPACE - If your Gong account has multiple Workspaces, enter here the relevant Workspace to send these events to.
Action
Write
- 1. THE OBJECT THAT WAS ENGAGED - What's The Name Of The Object?
- 1. THE OBJECT THAT WAS ENGAGED - What's The ID Of The Object?
- 1. THE OBJECT THAT WAS ENGAGED - What's The Direct URL To View The Object?
- 1. THE OBJECT THAT WAS ENGAGED - How Many Dynamic Properties Do You Have To Display For The Object?
  Required
- 2. THE CUSTOM ACTION EVENT - What's The Name Of The Event? (example: "Contract Signed" Or "Presentation Downloaded")
  Required
- 2. THE CUSTOM ACTION EVENT - What's The ID Of The Event?
- 2. THE CUSTOM ACTION EVENT - What's The URL To View More Info Regarding The Event?
- 2. THE CUSTOM ACTION EVENT - How Many Dynamic Properties Do You Have To Display For The Event?
  Required
- Email
  Required
- Name
- GONG WORKSPACE - If your Gong account has multiple Workspaces, enter here the relevant Workspace to send these events to.
Action
Write
New Contact
Triggers when a new Contact is created.
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
Try It
New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

For AI agents & developers

Use Gong and Salesforce with AI agents and code

Beyond Zap workflows. Call Gong and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Gong and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Add a "Content Shared" Event Into Gong's Activity Timeline
Add Contact to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Gong and Salesforce actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* gong / salesforce action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

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G2 Badge - Leader Mid-Market - Winter 2024

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Gong and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your Gong to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about Gong + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Gong and Salesforce

Does the Gong integration with Salesforce require technical knowledge to set up?

No, integrating Gong with Salesforce does not require any technical knowledge. Our intuitive setup process guides you through connecting your accounts and defining the triggers and actions. You only need to authorize both platforms and select what specific events in Gong should trigger updates in Salesforce.

What kind of triggers can I set with the Gong and Salesforce integration?

With our Gong and Salesforce integration, you can set various triggers such as when a new call is logged in Gong, when a deal stage changes, or when an activity is tagged with specific keywords. These triggers will then execute predefined actions within Salesforce, like creating a task or updating a contact record.

Can I customize the actions that occur in Salesforce based on specific events from Gong?

Yes, you can customize actions in Salesforce based on specific events from Gong. For instance, when a key opportunity is mentioned during a sales call in Gong, it can automatically update the opportunity record in Salesforce or create a follow-up task for the sales rep.

Is it possible to use filters with the triggers for better control over data synchronization?

Absolutely! You can apply filters to your triggers to ensure that only relevant data is synchronized between Gong and Salesforce. For example, you might choose to sync only calls tagged with certain priority levels or topics from Gong into your Salesforce account.

How frequently does data get synced between Gong and Salesforce once integrated?

The data sync frequency between Gong and Salesforce depends on how you configure your integration. Typically, syncs occur immediately when a trigger event happens in Gong but can be adjusted according to your preferences for batch processing at scheduled intervals.

What should I do if I encounter an error during integration setup?

If you encounter an error during setup between Gong and Salesforce, check if all authorizations are correctly configured first. Common issues often arise from invalid login details or permission settings within either platform. Rechecking these settings usually resolves most problems.

Are there pre-built templates available for common use cases of this integration?

Yes, we offer pre-built templates for many common use cases to simplify setting up integrations between Gong and Salesforce. These templates include configurations for syncing call logs as activities or creating tasks based on call outcomes directly from your sales conversations logged in Gong.

About Gong

Gong has helped thousands of sales pros have better sales conversations every day.

HelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

About Salesforce

Salesforce is a leading enterprise customer relationship manager (CRM) application.

Learn moreLearn moreHelpHelp

Related categories

CRM (Customer Relationship Management)

Similar apps

Zapier Forms

App Builder, CRM (Customer Relationship Management), Forms & Surveys, Zapier

Connect Gong and Salesforce to power AI-driven automation

Launch your first automated workflow

Update Salesforce records each time new calls occur in Gong

Update Salesforce records each time new calls occur in Gong

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use Gong and Salesforce with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Connect Gong and Salesforce to integrate crucial parts of your business

Automate your lead management and improve conversions

Create more impactful campaigns with automation

Provide world-class support with a little help from automation

Automate your way to actionable, up-to-date data

Resolve incidents faster with automation

Learn how to automate Salesforce on the Zapier blog

How to integrate Salesforce with ChatGPT

How to use Zapier's HubSpot Salesforce integration

How to connect Google Sheets to Salesforce

Make work flow with AI

Frequently Asked Questions about Gong + Salesforce integrations

Connect Gong to Salesforce on the world's largest no-code automation platform