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Facebook Conversions + Salesforce

Send Facebook Conversions events when updated records occur in Salesforce

Stay updated with your sales data and boost your marketing strategy simultaneously. With this workflow, each time there's an update to your Salesforce records, a corresponding funnel event is triggered in the Facebook Conversions app. This automation not only streamlines your data tracking process but also helps you leverage your sales information to better strategize your Facebook promotions.

Stay updated with your sales data and boost your marketing strategy simultaneously. With this workflow, each time there's an update to your Salesforce records, a corresponding funnel event is triggered in the Facebook Conversions app. This automation not only streamlines your data tracking process but also helps you leverage your sales information to better strategize your Facebook promotions.

  1. When this happens...
    SalesforceSalesforce
    Updated Record

    Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.

    TriggerScheduled
  2. automatically do this!
    Facebook ConversionsFacebook Conversions
    Send Funnel Event

    Publish lead updates from your funnel.

    ActionWrite
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Supported triggers and actions

What does this mean?
  • Salesforce triggers, actions, and search

    New Contact

    Triggers when a new Contact is created.

    Trigger
    Scheduled
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    • Salesforce ObjectsRequired

    Trigger
    Scheduled
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    • Salesforce ObjectRequired

    Trigger
    Scheduled
    Try It
    • History ObjectRequired

    Trigger
    Scheduled
    Try It
  • Salesforce triggers, actions, and search

    New Outbound Message

    Triggers when a new outbound message is received in Salesforce.

    Trigger
    Instant
    Try It
    • Disclaimer

    • Salesforce ObjectRequired

    Trigger
    Scheduled
    Try It
    • CampaignRequired

    • ContactRequired

    Action
    Write
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About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.
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Related categories

  • Ads & Conversion
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