Connect Facebook Conversions and RMS to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap.

Add your action

An action happens after the trigger—such as "Create a Guest" in RMS.

You’re connected!

Zapier seamlessly connects Facebook Conversions and RMS, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Send Funnel Event
Publish lead updates from your funnel.
Action
Write
Send Other Event
Publish other events to Conversions API
Action
Write
- Address Line 1
- Address Line 2
- Address Line 3
- Birthday
- Company Id
- Country Id
- EDM Filter1 OptOut
- EDM Filter2 OptOut
- EDM Filter 3 OptOut
- Email
- Email 2
- Email OptOut
- Guest Account Id
- Guest Given Name
- Guest Surname
  Required
- Language Spoken
- marketing OptOut
- Mobile
- Nationality Id
- Notes
- Phone AH
- Phone OptOut
- Postcode
- Privacy OptIn
- Property Id
- SMS OptOut
- State
- Title
- Town
- Ignore Mandatory Field Warnings
- userDefined1
Action
Write

Send Lead Event
Publish lead events to Conversions API
Action
Write
Send Purchase Event
Publish purchase events to Conversions API
Action
Write
- Address Line 1
- Address Line 2
- Address Line 3
- Birthday
- Company Id
- Country Id
- EDM Filter1 OptOut
- EDM Filter2 OptOut
- EDM Filter 3 OptOut
- Email
- Email 2
- Email OptOut
- Guest Account Id
- Guest Given Name
- Guest Surname
  Required
- Language Spoken
- marketing OptOut
- Mobile
- Nationality Id
- Notes
- Phone AH
- Phone OptOut
- Postcode
- Privacy OptIn
- Property Id
- SMS OptOut
- State
- Title
- Town
- Ignore Mandatory Field Warnings
- userDefined1
- Classification Ids
Action
Write

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25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Facebook Conversions and RMS to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Facebook Conversions on the Zapier blog

Make work flow with AI

Level up your Facebook Conversions to RMS integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Facebook Conversions

Facebook’s Conversions lets you send information about important customer events to Facebook Server-Side API directly from your website’s server, CRM or other customer information databases. This information is useful to create powerful ads that yield better conversions.

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Related categories

Ads & Conversion

Facebook

About RMS

RMS is a software that helps hospitality operators streamline operations, grow revenue, and improve guest experiences.