Connect DNA Behavior and EZ Texting to power AI-driven automation

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Choose a Trigger

Choose an Action

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Sync All Participant Records" from DNA Behavior.

Add your action

An action happens after the trigger—such as "Create/Update Contact" in EZ Texting.

You’re connected!

Zapier seamlessly connects DNA Behavior and EZ Texting, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Sync All Participant Records
Triggers when an Account Admin presses the 'Sync' button on the Integrations page of the DNA Web App.
Trigger
Polling
Try It
New Inbound Text
Triggers when a new inbound text received.
Trigger
Instant
Try It
- Phone Number
  Required
- First Name
- Last Name
- Email
- Groups to add contact to
- Groups to remove contact from
Action
Write
- To numbers
- Message text
  Required
- Subject
- Group Ids
Action
Write

Sync New Participant Record
Triggers when a participant completes their discovery.
Trigger
Polling
Try It
New Keyword Opt In
Triggers when a new keyword opt in received.
Trigger
Instant
Try It
- Name
  Required
- Note
- Phone Numbers
Action
Write

For AI agents & developers

Use DNA Behavior and EZ Texting with AI agents and code

Beyond Zap workflows. Call DNA Behavior and EZ Texting actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose DNA Behavior and EZ Texting actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create/Update Contact

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger DNA Behavior and EZ Texting actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* dna-behavior / ez-texting action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect DNA Behavior and EZ Texting to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

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Automate your way to actionable, up-to-date data

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Learn how to automate EZ Texting on the Zapier blog

Make work flow with AI

Level up your DNA Behavior to EZ Texting integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About DNA Behavior

DNA Behavior is a behavioral science technology used to uncover how each individual approaches work, life, decisions, and money.

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Related categories

Analytics

About EZ Texting

EZ Texting is a text marketing platform to send and receive SMS & MMS via web and mobile apps. Use it for group texts or 1:1 messages.

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