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Personalize and scale your SMS marketing with EZ Texting

By Krystina Martinez · May 30, 2023
Hero image with the logos for EZ Texting and Facebook Lead Ads.

Here's a fun challenge: Try using the internet without encountering an ad or piece of marketing. It's nearly impossible, so how do you stand out when your potential customers are more aware of marketing than ever? Text them. 

EZ Texting lives up to its name with features that make it easy to create personalized SMS marketing campaigns at scale. From contact segmentation and drip campaigns to link tracking and advanced analytics, EZ Texting can help you identify qualified leads through SMS marketing. But adding an SMS marketing channel won't improve your lead funnel magically—it needs to connect to your other marketing channels so you can better identify prospects. 

Luckily, you can connect EZ Texting to the rest of your marketing funnel. You can create a simple Zap (our word for automated workflows) that creates or updates EZ Texting contacts whenever you receive a new lead from Facebook Lead Ads. You can ensure your Facebook leads are enrolled in SMS campaigns, identify highly-interested prospects quickly, and close sales faster. 

The challenge: Your SMS campaigns are performing well but are disconnected from the rest of your lead funnel.

The solution: Connect EZ Texting to lead sources like Facebook Lead Ads to identify qualified leads and close sales faster. 

When you have a new lead in Facebook Lead Ads, this automated workflow creates or updates EZ Texting contacts.

Ready to try it yourself? To start using a Zap template—our pre-made workflows—just click on it, and we'll guide you through the set-up process. It only takes a few minutes.

Add new Facebook Lead ad leads to EZ Texting groups

Add new Facebook Lead ad leads to EZ Texting groups
  • Facebook Lead Ads logo
  • EZ Texting logo
Facebook Lead Ads + EZ Texting

Zap difficulty: Beginner

Top tip: Don't use Facebook Lead Ads for lead generation? No problem! EZ Texting connects with other ad conversion tools through Zapier, so you can still incorporate your prospects in your SMS marketing. 

This is just the start of what you can achieve with EZ Texting and Zapier. Zapier supports thousands of apps, so you can automate almost any task at work. Start building your Zap now with EZ Texting, and see what you can create. 

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free.

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A Zap with the trigger 'When I get a new lead from Facebook,' and the action 'Notify my team in Slack'