Ecwid by Lightspeed + PenPals

Send PenPals handwritten cards for new abandoned carts in Ecwid by Lightspeed

Standard email reminders often fail to rescue abandoned carts, leaving revenue on the table. Whenever Ecwid flags an abandoned cart, this integration automatically triggers a personalized, handwritten PenPals card that nudges shoppers back to checkout. The tangible note cuts through digital noise, boosting recovery rates with fully automated handwritten outreach.

When this happens...
New Abandoned Cart
Triggered when a customer leaves an online store without making a purchase.
TriggerPolling
automatically do this!
Send Handwritten Card
Sends a handwritten card. Note: requires active payment method in your PenPals account.
ActionWrite

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Supported triggers and actions

New Abandoned Cart
Triggered when a customer leaves an online store without making a purchase.
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Payment Status
- Fulfillment Status
Trigger
Polling
Try It
- Coupon NameRequired
- Coupon CodeRequired
- Discount
- Discount Type
- Status
- Launch Date
- Expiration Date
- Total Limit
- Uses Limit
- applicationLimit
- Order Count
- repeatCustomerOnly
- catalogLimitProducts
- catalogLimitCategories
Action
Write

- TitleRequired
- PriceRequired
- SKU Number
- Description
- Quantity
- Weight
- Enabled
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Write
- Product IDRequired
- Link on your imageRequired
Action
Write

- Keywords
- Order Number
- Vendor Order Number
- Email
- Customer ID
- Payment Status
- Fulfillment Status
- Accept Marketing
- Referer ID
- Product ID
- Coupon Code
- Total From
- Total To
- Created From
- Created To
- Updated From
- Updated To
- Payment Method
- Shipping Method
Action
Search
- Keyword
- Customer's Name
- Customer's EmailRequired
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
- Customer's Password
- Customer group ID
Action
Search or write
- CardRequired
- MessageRequired
- Signature or Sign Off
- Recipient First NameRequired
- Recipient Last Name
- Recipient Business Name
- Recipient Address Line 1Required
- Recipient Address Line 2
- Recipient CityRequired
- Recipient State
- Recipient Zip CodeRequired
- Sender First NameRequired
- Sender Last Name
- Sender Business Name
- Sender Address Line 1Required
- Sender Address Line 2
- Sender CityRequired
- Sender State
- Sender Zip CodeRequired
- Handwriting Style
- Ink Color
Action
Write
- CardRequired
- MessageRequired
- Signature or Sign Off
- Send DateRequired
- Recipient First NameRequired
- Recipient Last Name
- Recipient Business Name
- Recipient Address Line 1Required
- Recipient Address Line 2
- Recipient CityRequired
- Recipient State
- Recipient Zip CodeRequired
- Sender First NameRequired
- Sender Last Name
- Sender Business Name
- Sender Address Line 1Required
- Sender Address Line 2
- Sender CityRequired
- Sender State
- Sender Zip CodeRequired
- Payment MethodRequired
- Handwriting Style
- Ink Color
Action
Write

- Customer Email
- Agreed to receive email marketing
Trigger
Polling
Try It
New Paid Order
Triggered when a new paid order is placed (with line item support).
Trigger
Polling
Try It
New Product
Triggers when a new product is created.
Trigger
Polling
Try It
- Customer's EmailRequired
- Customer's Password
- Customer group ID
- Customer's Name
Action
Write
- EmailRequired
- Payment StatusRequired
- Fulfilment StatusRequired
- Product NameRequired
- Product PriceRequired
- Product QuantityRequired
- Product SKU
- Product Weight
- Payment Method
- Total
- Tax
- Order Comments
- Shipping Rate
- Shipping Person Name
- Shipping Method Name
- Shipping Person Company Name
- Shipping Person Street
- Shipping Person City
- Shipping Person Country Code
- Shipping Person Postal Code
- Shipping Person State Code
- Shipping Person Phone
- Billing Person Name
- Billing Person Company Name
- Billing Person Street
- Billing Person City
- Billing Person Country Code
- Billing Person Postal Code
- Billing Person State Code
- Billing Person Phone
- Subtotal
- Payment Module
- customerTaxExempt
- customerTaxId
- customerTaxIdValid
- reversedTaxApplied
- IP Address
- Coupon Discount
- Referer Url
- Volume Discount
- Customer ID
- Hidden
- Membership Based Discount
- Total And Membership Based Discount
- Discount
- Global Referer
- Create Date
- Customer Group
- Tracking Number
- Payment Message
- External Transaction ID
- Affiliate ID
- Private Admin Notes
- Pickup Time
- Accept Marketing
- Disable All Customer Notifications
- External Fulfillment
- External Order ID
Action
Write
- Product IDRequired
- SKU
- Name
- Quantity
- Unlimited
- Price
- Compare To Price
- Weight
- Enabled
- Description
Action
Write
- Keyword
- Name
- Email
- Group ID
- Minimum number of order a customer placed
- Maximum number of order a customer placed
- Accept Marketing
- Created From
- Created To
- Updated From
- Updated To
Action
Search
- Keyword
- SKU
- Product ID
- Enabled
Action
Search
- Keyword
- SKU Number
- Product ID
- Enabled
- TitleRequired
- PriceRequired
- Description
- Quantity
- Weight
- Unlimited
- Compare To Price
- Is Shipping Required
- Warning Limit
Action
Search or write
- First NameRequired
- Last Name
- Business
- Address Line 1Required
- Address Line 2
- CityRequired
- State
- Zip CodeRequired
Action
Write
- CardRequired
- MessageRequired
- Sign Off
- Recipient First NameRequired
- Recipient Last Name
- Recipient Business Name
- Recipient Address Line 1Required
- Recipient Address Line 2
- Recipient CityRequired
- Recipient State
- Recipient Zip CodeRequired
- Sender First NameRequired
- Sender Last Name
- Sender Business Name
- Sender Address Line 1Required
- Sender Address Line 2
- Sender CityRequired
- Sender State
- Sender Zip CodeRequired
- Payment MethodRequired
- Handwriting Style
- Ink Color
Action
Write

About Ecwid by Lightspeed

Ecwid by Lightspeed is a cloud online store builder which lets you instantly launch an online store on any website, Facebook page, or multiple sites simultaneously.

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