Connect Chosen CRM and Google Business Profile to power AI-driven automation

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Choose a Trigger

Choose an Action

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Zapier makes it easy to integrate Chosen CRM with Google Business Profile - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "Deal Stage Changed" from Chosen CRM.

Add your action

An action happens after the trigger—such as "Create Post" in Google Business Profile.

You’re connected!

Zapier seamlessly connects Chosen CRM and Google Business Profile, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

Deal Stage Changed
Triggers when a deal moves to a new pipeline stage.
Trigger
Polling
Try It
New Contact
Triggers when a new contact is created.
Trigger
Polling
Try It
- Location
- Minimum Rating
- Maximum Rating
Trigger
Polling
Try It
New Task
Triggers when a new task is created.
Trigger
Polling
Try It
- Borrower Name
  Required
- Lead ID
- Loan Amount
- Loan Type
- Loan Purpose
- Pipeline Stage
- Property Address
- Estimated Close Date
- Assigned To
Action
Write

- Note Content
  Required
- Entity Type
  Required
- Entity ID
  Required
Action
Write
- Location
  Required
Action
Write

- Deal ID
  Required
- Borrower Name
- Loan Amount
- Pipeline Stage
- Property Address
- Estimated Close Date
Action
Write
- LOS Loan ID
- Lead ID
Action
Search
- Account
- Location
  Required
Trigger
Instant
Try It
- Review_name
  Required
- Your Reply
  Required
Action
Write

Lead Status Changed
Triggers when a lead status is updated.
Trigger
Polling
Try It
New Deal
Triggers when a new deal is created.
Trigger
Polling
Try It
New Lead
Triggers when a new lead is created.
Trigger
Polling
Try It
- First Name
  Required
- Last Name
  Required
- Email
- Phone
- Company
- Title
- Contact Type
Action
Write
- First Name
  Required
- Last Name
  Required
- Email
- Phone
- Lead Source
- Status
- Lead Type
- Loan Type
- Desired Loan Amount
- Credit Score
- Property Address
- Property City
- Property State
- Property ZIP
- Notes
Action
Write
- Title
  Required
- Description
- Due Date
- Priority
- Assigned To
  Required
- Related Entity ID
- Related Entity Type
Action
Write
- Review ID
  Required
- Reply Text
  Required
Action
Write
- Lead ID
  Required
- First Name
- Last Name
- Email
- Phone
- Status
- LOS Loan ID
- LOS Status
- Notes
Action
Write
- Email
- Phone
- LOS Loan ID
Action
Search
- Location
  Required
- Summary
  Required
- Topic Type
  Required
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write

For AI agents & developers

Use Chosen CRM and Google Business Profile with AI agents and code

Beyond Zap workflows. Call Chosen CRM and Google Business Profile actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose Chosen CRM and Google Business Profile actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Contact
Create Post

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger Chosen CRM and Google Business Profile actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* chosen-crm / google-business-profile action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers who say using Zapier has made them better at their job

25m

Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Connect Chosen CRM and Google Business Profile to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

Learn how to automate Google Business Profile on the Zapier blog

Make work flow with AI

Level up your Chosen CRM to Google Business Profile integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

About Chosen CRM

Chosen CRM is a mortgage CRM that helps loan officers manage leads, automate follow-ups, and track loans through the pipeline.

HelpHelp

Related categories

Sales & CRM

About Google Business Profile

Google Business Profile is a platform for businesses to create a Business Profile on Google to help them reach and engage with local customers across Google Search and Maps.

Learn moreLearn moreHelpHelp

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Google

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