Connect ActiveCampaign and Salesforce to power AI-driven automation

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Start with a template that brings ActiveCampaign and Salesforce together. Build enterprise-grade automation in minutes.

Our most popular template

Add new Salesforce leads to ActiveCampaign
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Salesforce + ActiveCampaign
Add new Salesforce contacts to ActiveCampaign as subscribers
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Salesforce + ActiveCampaign
Update ActiveCampaign contacts with updated Salesforce records
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Salesforce + ActiveCampaign
Add new ActiveCampaign contacts to Salesforce as leads
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ActiveCampaign + Salesforce
Create Salesforce leads when new contacts are added to ActiveCampaign lists
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ActiveCampaign + Salesforce
Create Salesforce leads from new ActiveCampaign leads
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ActiveCampaign + Salesforce

Add new Salesforce leads to ActiveCampaign

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Salesforce + ActiveCampaign

Add new Salesforce contacts to ActiveCampaign as subscribers

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Salesforce + ActiveCampaign

Update ActiveCampaign contacts with updated Salesforce records

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Salesforce + ActiveCampaign

Add new ActiveCampaign contacts to Salesforce as leads

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ActiveCampaign + Salesforce

Create Salesforce leads when new contacts are added to ActiveCampaign lists

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ActiveCampaign + Salesforce

Create Salesforce leads from new ActiveCampaign leads

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ActiveCampaign + Salesforce

Create Salesforce leads from new ActiveCampaign contacts added to lists
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ActiveCampaign + Salesforce
Create or update ActiveCampaign contacts from new Salesforce outbound messages
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Salesforce + ActiveCampaign

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How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Salesforce - no code necessary. See how you can get setup in minutes.

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1. Choose trigger event

2. Choose action

1. Select the event

Setup

Test

App

Trigger event

Choose a trigger event

Choose a trigger

A trigger is the event that starts your Zap—like a "New or Updated Custom Object Record" from ActiveCampaign.

Add your action

An action happens after the trigger—such as "Add Contact to Campaign" in Salesforce.

You’re connected!

Zapier seamlessly connects ActiveCampaign and Salesforce, automating your workflow.

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
Try It
Contact Joined Inbound WhatsApp Messaging Flow
Triggers when a contact sends a message that starts an inbound WhatsApp messaging flow.
Trigger
Instant
Try It
New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It

- List
  Required
Trigger
Instant
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- List (Deprecated)
Trigger
Instant
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New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
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- List
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
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- Name
  Required
- Website
- Owner
Action
Write
- Account ID
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
- Contact Email
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact ID
- Description
Action
Write
- Task ID
- Title
- Deal ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- WhatsApp Phone Number
  Required
- Flow to start
  Required
- First Name
- Last Name
- Email
- External URL
- Custom properties
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- ID
- Email Address
- Phone Number
Action
Search
- Deal Title
- Contact Email
Action
Search
- Deal Task Title
  Required
- Deal ID
Action
Search
- Template Name
Action
Search
New Contact
Triggers when a new Contact is created.
Trigger
Polling
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- Salesforce Object
  Required
- Record (Optional)
Trigger
Polling
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New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
Try It
- Disclaimer
- Salesforce Object
  Required
Trigger
Polling
Try It
- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- Lead
  Required
- Account
  Required
- Opportunity
- Create new opportunity?
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- Note Title
  Required
- Note Content
  Required
- Salesforce Object
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Warning
- Salesforce Object
  Required
- Record ID
  Required
Action
Write
- Report
  Required
- Include details
- Number of custom filters
- Row groupings
- Column groupings
- Summary calculations
- Detail columns
- Sort order
- Report format
- Advanced report options
Action
Write
- Contact to Update
  Required
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- SOSL Query
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Record ID
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

- Custom Object
  Required
Trigger
Instant
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Contact Completed WhatsApp Messaging Flow
Triggers when a contact completes a WhatsApp messaging flow.
Trigger
Instant
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New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
Try It
New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
Try It
- Importer_note
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
Try It
- Account ID
  Required
- Name
- Website
Action
Write
- List
- ID
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Campaign Name
  Required
Action
Write
- Contact ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
- Contact ID
  Required
- Note
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Deal
  Required
- Title
- Value
- Currency
- Owner
- Pipeline
- Stage
- Account ID
- Contact ID
- Status
- Description
Action
Write
- Action
  Required
- List ID
  Required
- Contact ID
- Email Address
Action
Write
- WhatsApp Phone Number
  Required
- WhatsApp Template to send
  Required
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
Action
Search
- Title
- Contact Email
Action
Search
- Email
  Required
Action
Search
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Polling
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- History Object
  Required
Trigger
Polling
Try It
New Lead
Triggers when a new Lead is created.
Trigger
Polling
Try It
- Salesforce Objects
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
Trigger
Polling
Try It
- Salesforce Object
  Required
- Record
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Path after /services/apexrest/
  Required
- HTTP method
  Required
- Query parameters
- Extra headers
- Request body
- Timeout
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- Attachment visibility
Action
Write
Create Contact
Creates a new contact.
Action
Write
- File
  Required
- Title
- Description
- Salesforce Object
Action
Write
- Note Title
  Required
- Note
- Salesforce Object
  Required
- Note Visibility
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
- Allow Duplicates
Action
Write
- Flow
  Required
- Manual flow input parameters
Action
Write
- To
  Required
- CC
- BCC
- Subject
  Required
- Email Format
  Required
- Sender Type
  Required
Action
Write
- Lead to Update
  Required
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record to Update
  Required
- Use Assignment Rules
Action
Write
- Query Type
  Required
- Include Deleted Records
Action
Search
- Parent Object
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE clause
  Required
Action
Search
- Salesforce Object
  Required
- SOQL WHERE Clause
  Required
- Sort by
- Sort Order
- Maximum Number of Records
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
- Allow Duplicates
Action
Search or write

For AI agents & developers

Use ActiveCampaign and Salesforce with AI agents and code

Beyond Zap workflows. Call ActiveCampaign and Salesforce actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.

No code

Connect via Zapier MCP

Expose ActiveCampaign and Salesforce actions as tools in any MCP client. Authenticate once, then call them in natural language.

Example actions on this page

Create Account
Add Contact to Campaign

Works with

Claude · ChatGPT · Cursor · any MCP-compatible client

Connect Zapier MCP

Typescript

Call from code with the Zapier SDK

Trigger ActiveCampaign and Salesforce actions from backend services, scripts, or agent code.

Install

# TypeScript / Node
npm install @zapier/zapier-sdk

Run an action

import { createZapierSdk } from '@zapier/zapier-sdk';

const zapier = createZapierSdk();
await zapier.runAction({ /* activecampaign / salesforce action */ });

Run the SDK docs

There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.

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Customers have created over 25 million Zaps on the platform

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The average user takes less than 6 minutes to set up a Zap

Practical ways you can use ActiveCampaign and Salesforce

Sync new ActiveCampaign contacts to Salesforce

When a new contact is created in ActiveCampaign, Zapier captures the data and automatically creates a matching contact record in Salesforce. This ensures your CRM always reflects your email marketing efforts, enhancing customer data visibility.

Business Owner

Try it

Monitor system access updates in Salesforce

When a Salesforce record related to user access is updated, Zapier sends a notification in Slack. This setup streamlines monitoring for an IT team, effectively ensuring system access changes are promptly addressed.

Try it

Track campaign engagement using ActiveCampaign and Salesforce

When a contact opens a campaign email in ActiveCampaign, Zapier will update the corresponding Salesforce record with the engagement details. This keeps your sales and marketing teams coordinated with accurate data regarding lead interactions.

Marketing & Marketing Ops

Try it

Learn how to automate ActiveCampaign on the Zapier blog

Learn how to automate Salesforce on the Zapier blog

Make work flow with AI

Level up your ActiveCampaign to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

Frequently Asked Questions about ActiveCampaign + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Salesforce

How do I set up the integration between ActiveCampaign and Salesforce?

To set up the integration, you need to create a Zap, select Salesforce as your trigger app with an event such as 'New Lead', and then choose ActiveCampaign as your action app with an event like 'Create/Update Contact'. Follow the guided instructions to authenticate both accounts and map fields appropriately.

What triggers are available for the ActiveCampaign and Salesforce integration?

For Salesforce, common triggers include 'New Lead', 'Updated Opportunity', and 'New Custom Object'. On ActiveCampaign's side, you can use actions like 'Create/Update Contact' or 'Add Note to Deal' that respond to these triggers.

Can I update a contact in ActiveCampaign when a lead is updated in Salesforce?

Yes, you can set Salesforce as the trigger with an event 'Updated Lead'. This will permit our integration to carry out an action in ActiveCampaign such as 'Create/Update Contact', ensuring that your contact details are synchronized across platforms.

Is it possible to create a follow-up task in Salesforce from an email opened in ActiveCampaign?

Absolutely. By using the trigger 'Email Opened' in ActiveCampaign, you can set up an action in Salesforce such as 'Create New Task'. This would allow seamless workflow automation for follow-up activities.

How do I map custom fields between Salesforce and ActiveCampaign?

During the setup of your Zap, after selecting your trigger and action events, you'll reach a step where you can map standard and custom fields from one platform to another. Make sure you've created these custom fields ahead of time so they can be matched appropriately.

What happens if there’s an error during data transfer between the two platforms?

Our system will notify you immediately if there's any issue during data transfer with detailed error messages. Typically, these errors might occur due to incorrect field mapping or authentication issues. Troubleshoot by checking these areas first.

Can I perform bulk updates using this integration?

The integration primarily handles record changes on a one-by-one basis triggered by events such as new entries or updates. For bulk actions, consider exporting data from one platform and importing into another manually if needed.

About ActiveCampaign

ActiveCampaign is an autonomous marketing platform built to transform how marketers, agencies, and business owners work.

Learn moreLearn moreHelpHelp

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About Salesforce

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Connect ActiveCampaign and Salesforce to power AI-driven automation

Launch your first automated workflow

Add new Salesforce leads to ActiveCampaign

Add new Salesforce contacts to ActiveCampaign as subscribers

Update ActiveCampaign contacts with updated Salesforce records

Add new ActiveCampaign contacts to Salesforce as leads

Create Salesforce leads when new contacts are added to ActiveCampaign lists

Create Salesforce leads from new ActiveCampaign leads

Add new Salesforce leads to ActiveCampaign

Add new Salesforce contacts to ActiveCampaign as subscribers

Update ActiveCampaign contacts with updated Salesforce records

Add new ActiveCampaign contacts to Salesforce as leads

Create Salesforce leads when new contacts are added to ActiveCampaign lists

Create Salesforce leads from new ActiveCampaign leads

Create Salesforce leads from new ActiveCampaign contacts added to lists

Create or update ActiveCampaign contacts from new Salesforce outbound messages

Top companies trust Zapier to automate work that solves their unique business problems—no coding required.

How Zapier works

Choose a trigger

Add your action

You’re connected!

Supported triggers and actions

Use ActiveCampaign and Salesforce with AI agents and code

Connect via Zapier MCP

Call from code with the Zapier SDK

Zapier is the automation platform of choice for 87% of Forbes Cloud 100 companies in 2023

Practical ways you can use ActiveCampaign and Salesforce

Sync new ActiveCampaign contacts to Salesforce

Monitor system access updates in Salesforce

Track campaign engagement using ActiveCampaign and Salesforce

Learn how to automate ActiveCampaign on the Zapier blog

5 popular ways to use Zapier's ActiveCampaign integration

How to add or update ActiveCampaign contacts for new WooCommerce orders

Learn how to automate Salesforce on the Zapier blog

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Make work flow with AI

Frequently Asked Questions about ActiveCampaign + Salesforce integrations

Connect ActiveCampaign to Salesforce on the world's largest no-code automation platform