Integrate ActiveCampaign with Salesforce to automate your work

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1. Choose a Trigger

An event that starts an automation

2. Choose an Action

The event an automation performs after it's triggered

Endless possibilities

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How Zapier works

Zapier makes it easy to integrate ActiveCampaign with Salesforce - no code necessary. See how you can get setup in minutes.

Select a trigger from ActiveCampaign

A trigger is an event that starts your Zap and runs the workflow. For example, with ActiveCampaign, a trigger could be "New or Updated Custom Object Record."

A trigger is the event that kicks off your automated workflow.

Setup an action from Salesforce

An action is what takes place after the automation is triggered. For example, with Salesforce, the action could be "Add Contact to Campaign."

An action is the event that your automated workflow performs when triggered.

That’s it! You just connected ActiveCampaign to Salesforce

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Triggers and actions are the main components of every automated workflow.

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Customers who say using Zapier has made them better at their job

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Customers have created over 25 million Zaps on the platform

6 mins

The average user takes less than 6 minutes to set up a Zap

Set up your first integration

Quickly connect ActiveCampaign to Salesforce with a Zapier template.

Our most popular template

Update ActiveCampaign contacts with updated Salesforce records
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Salesforce + ActiveCampaign
Add new Salesforce leads to ActiveCampaign
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Salesforce + ActiveCampaign
Create Salesforce leads from new or updated ActiveCampaign contacts
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ActiveCampaign + Salesforce
Add new Salesforce contacts to ActiveCampaign as subscribers
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Salesforce + ActiveCampaign
Add new ActiveCampaign contacts to Salesforce as leads
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ActiveCampaign + Salesforce
Create Salesforce leads when new contacts are added to ActiveCampaign lists
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ActiveCampaign + Salesforce

Update ActiveCampaign contacts with updated Salesforce records

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Salesforce + ActiveCampaign

Add new Salesforce leads to ActiveCampaign

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Salesforce + ActiveCampaign

Create Salesforce leads from new or updated ActiveCampaign contacts

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ActiveCampaign + Salesforce

Add new Salesforce contacts to ActiveCampaign as subscribers

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Salesforce + ActiveCampaign

Add new ActiveCampaign contacts to Salesforce as leads

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ActiveCampaign + Salesforce

Create Salesforce leads when new contacts are added to ActiveCampaign lists

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ActiveCampaign + Salesforce

Create Salesforce leads from new ActiveCampaign leads
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ActiveCampaign + Salesforce
Create Salesforce leads from new ActiveCampaign contacts added to lists
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ActiveCampaign + Salesforce

Make work flow with AI

Level up your ActiveCampaign to Salesforce integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.

Learn about AI automation

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Frequently Asked Questions about ActiveCampaign + Salesforce integrations

New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with ActiveCampaign and Salesforce

How do I set up the integration between ActiveCampaign and Salesforce?

To set up the integration, you need to create a Zap, select Salesforce as your trigger app with an event such as 'New Lead', and then choose ActiveCampaign as your action app with an event like 'Create/Update Contact'. Follow the guided instructions to authenticate both accounts and map fields appropriately.

What triggers are available for the ActiveCampaign and Salesforce integration?

For Salesforce, common triggers include 'New Lead', 'Updated Opportunity', and 'New Custom Object'. On ActiveCampaign's side, you can use actions like 'Create/Update Contact' or 'Add Note to Deal' that respond to these triggers.

Can I update a contact in ActiveCampaign when a lead is updated in Salesforce?

Yes, you can set Salesforce as the trigger with an event 'Updated Lead'. This will permit our integration to carry out an action in ActiveCampaign such as 'Create/Update Contact', ensuring that your contact details are synchronized across platforms.

Is it possible to create a follow-up task in Salesforce from an email opened in ActiveCampaign?

Absolutely. By using the trigger 'Email Opened' in ActiveCampaign, you can set up an action in Salesforce such as 'Create New Task'. This would allow seamless workflow automation for follow-up activities.

How do I map custom fields between Salesforce and ActiveCampaign?

During the setup of your Zap, after selecting your trigger and action events, you'll reach a step where you can map standard and custom fields from one platform to another. Make sure you've created these custom fields ahead of time so they can be matched appropriately.

What happens if there’s an error during data transfer between the two platforms?

Our system will notify you immediately if there's any issue during data transfer with detailed error messages. Typically, these errors might occur due to incorrect field mapping or authentication issues. Troubleshoot by checking these areas first.

Can I perform bulk updates using this integration?

The integration primarily handles record changes on a one-by-one basis triggered by events such as new entries or updates. For bulk actions, consider exporting data from one platform and importing into another manually if needed.

Connect ActiveCampaign and Salesforce to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

Automate your lead management and improve conversions

With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.

An illustration representing how to automate lead management with Zapier.

Create more impactful campaigns with automation

Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.

An illustration representing how to measure campaign impact with Zapier.

Provide world-class support with a little help from automation

Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.

An illustration representing how to automate customer support with Zapier.

Automate your way to actionable, up-to-date data

The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.

An illustration representing how to move and manage data with Zapier.

Resolve incidents faster with automation

Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.

An illustration of a flow chart representing how to resolve tickets and incidents with Zapier.

Connect ActiveCampaign and Salesforce to unlock the power of automation

With Zapier's 7,000 integrations, you can unify your tools within a connected system to improve your team's efficiency and deepen their impact.

Choose a Trigger

Start here

Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

- Custom Object
  Required
- Trigger Events
  Required
Trigger
Instant
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- Task Type (Optional)
Trigger
Instant
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New Automation Webhook
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It

- List
  Required
Trigger
Instant
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New Deal Note
Triggers when a new deal note is created.
Trigger
Instant
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New Deal Added or Updated
Triggers when a new deal is created or existing deal is updated.
Trigger
Instant
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- List
  Required
- Importer_note
Trigger
Instant
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- List
  Required
- Skip Unsubscribe Events
- Importer_note
Trigger
Instant
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- Name
  Required
- Website
- Owner
Action
Write
- Account ID
  Required
- Name
  Required
- Update Only
  Required
- Account Owner
- Website
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
Action
Write
- Automation
  Required
- Automation Run
  Required
- Contact ID
  Required
Action
Write
- Contact ID
  Required
- Account ID
  Required
- Job Title
Action
Write
- Contact ID
  Required
- Subscriber Email
  Required
- Action
  Required
- Existing Tags
- Tags
Action
Write
- Custom Object
  Required
- Record ID
- External ID
Action
Write
- Title
  Required
- Value
  Required
- Owner
- Currency
  Required
- Pipeline
  Required
- Stage
  Required
- Account ID
- Contact Email Address
- Description
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Action
  Required
- List
  Required
- Contact ID
  Required
- Subscriber Email
  Required
Action
Write
- Request Method
  Required
- Request URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Request Body
Action
Write
- Account ID
  Required
- Email Address
- Phone Number
Action
Search
- Title
  Required
- Contact Email Address
Action
Search
- Deal Task Title
  Required
- Deal ID
  Required
Action
Search
New Case Attachment
Triggers when a new Attachment is added to a case.
Trigger
Scheduled
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- History Object
  Required
Trigger
Scheduled
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New Outbound Message
Triggers when a new outbound message is received in Salesforce.
Trigger
Instant
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- Disclaimer
- Salesforce Object
  Required
Trigger
Scheduled
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- Campaign
  Required
- Contact
  Required
Action
Write
- Campaign
  Required
- Lead
  Required
Action
Write
- File
  Required
- Salesforce Object
  Required
- Description
- IsPrivate
Action
Write
Create Contact
Creates a new contact in Salesforce.
Action
Write
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record ID
Action
Write
- Salesforce Object
  Required
- Record ID
- Use Assignment Rules
Action
Write
- Request Method
  Required
- Request URL
  Required
- Query String Parameters
- Headers
- Additional Request Headers
- Request Body
Action
Write
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
Action
Search
- Salesforce Object
  Required
- Search Value
  Required
- Second Field to Search By
- Second Search Value
- Search Operator
- Use Assignment Rules
Action
Search or write

- Custom Object
  Required
Trigger
Instant
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New or Updated Account
Triggers when a new account is added or an existing account's details are updated.
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- Task type
Trigger
Instant
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New Deal Task
Triggers when a new deal task is created.
Trigger
Instant
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- Importer_note
Trigger
Instant
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- List
  Required
Trigger
Instant
Try It
- Event
  Required
- Tag
Trigger
Instant
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- Account ID
  Required
- Name
  Required
- Website
Action
Write
- List
  Required
- Account ID
  Required
- Email Address
- First Name
- Last Name
- Full Name
- Phone Number
- Tags
- Organization Name
- Job Title
Action
Write
- Automation
  Required
- Subscriber Email
  Required
Action
Write
- Email Message
  Required
- List
  Required
- Name
  Required
Action
Write
- Account ID
  Required
- List ID
  Required
- Note
  Required
Action
Write
- Task ID
- Title
  Required
- Contact ID
  Required
- Note
  Required
- Due Date
  Required
- End Date
- Task Type
  Required
- Assignee
Action
Write
- Contact ID
  Required
- Deal ID
  Required
- Role
Action
Write
- Deal
  Required
- Note
  Required
Action
Write
- Account ID
  Required
- Title
  Required
- Value
  Required
- Currency
  Required
- Owner
- Pipeline
  Required
- Stage
  Required
- Account
- Contact Email Address
- Status
- Description
Action
Write
- Event Key
  Required
- Event Account ID
  Required
- Event Name
  Required
- Event Value
- Contact Email Address
Action
Write
- Name
  Required
Action
Search
- Contact Task Title
  Required
- Contact ID
  Required
Action
Search
- Title
  Required
- Email Address
Action
Search
- Email Address
Action
Search
New Contact
Triggers when a new Contact is created.
Trigger
Scheduled
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New Lead
Triggers when a new Lead is created.
Trigger
Scheduled
Try It
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Salesforce Object
  Required
Trigger
Scheduled
Try It
- Salesforce Object
  Required
- Record to Link
  Required
- File
  Required
- Visibility
  Required
Action
Write
- Lead
  Required
- Account ID
- Warning
- Opportunity
- Create New Opportunity
- Converted Status
  Required
Action
Write
- Parent Object
  Required
- Use Assignment Rules
Action
Write
- File
  Required
- Title
  Required
- Description
- Salesforce Object
  Required
Action
Write
- Title
  Required
- Request Body
- Salesforce Object
  Required
- IsPrivate
Action
Write
- Salesforce Object
  Required
- Use Assignment Rules
Action
Write
- Record ID
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
- Record ID
- Use Assignment Rules
Action
Write
- Salesforce Object
  Required
Action
Search
- Salesforce Object
  Required
- Search Results
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
Action
Search
- Salesforce Object
  Required
- WHERE Clause
  Required
- Order By
- Order Direction
- Limit
- Use Assignment Rules
Action
Search or write

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About ActiveCampaign

ActiveCampaign is a customer experience automation (CXA) platform that helps businesses meaningfully engage customers. Access pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM for powerful segmentation and personalization across social, email, messaging, chat, and text.

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