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Zapier makes it easy to integrate Hotmart with ActiveCampaign - no code necessary. See how you can get setup in minutes.
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Hotmart
Hotmart
1. Choose trigger event
ActiveCampaign
ActiveCampaign
2. Choose action
1. Select the event
Setup
Test
Hotmart
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "Cart Abandonment (Producer Only)" from Hotmart.
Add your action
An action happens after the trigger—such as "Create Account" in ActiveCampaign.
You’re connected!
Zapier seamlessly connects Hotmart and ActiveCampaign, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
Triggers when an automation sends out webhook data. To add a webhook in ActiveCampaign, navigate to your Automations section, add or edit an automation, and create a new "Webhook" action.
Create a new record or update an existing record in your app.
List
ID
Email Address
First Name
Last Name
Full Name
Phone Number
Tags
Organization Name
Job Title
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Automation
Required
Subscriber Email
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Email Message
Required
List
Required
Campaign Name
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
List ID
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Task ID
Title
Contact ID
Required
Note
Due Date
Required
End Date
Task Type
Required
Assignee
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Contact ID
Required
Deal ID
Required
Role
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal
Required
Note
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Deal
Required
Title
Value
Currency
Owner
Pipeline
Stage
Account ID
Contact ID
Status
Description
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Action
Required
List ID
Required
Contact ID
Email Address
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
WhatsApp Phone Number
Required
WhatsApp Template to send
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Name
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Contact Task Title
Required
Contact ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
Title
Contact Email
Action
This is an event a Zap performs.
Search
Find existing data in your app
Email
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Hotmart and ActiveCampaign with AI agents and code
Beyond Zap workflows. Call Hotmart and ActiveCampaign actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Hotmart and ActiveCampaign actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Create Account
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Practical ways you can use Hotmart and ActiveCampaign
Notify on cart abandonment in real time
When a cart is abandoned in Hotmart, Zapier updates you immediately via ActiveCampaign by creating a task to follow up with that lead. This can boost recovery rates for abandoned carts and improve your business's revenue without manual intervention.
When a customer completes a purchase in Hotmart, Zapier adds a tag to their profile in ActiveCampaign. This makes segmentation simpler and allows the marketing team to create targeted follow-ups, promotions, and retention strategies based on recent purchases.
When a customer changes their subscription plan in Hotmart, Zapier updates the relevant project in ActiveCampaign, keeping your team informed and aligned with real-time updates.
Learn how to automate ActiveCampaign on the Zapier blog
Make work flow with AI
Level up your Hotmart to ActiveCampaign integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Frequently Asked Questions about Hotmart + ActiveCampaign integrations
New to automation with Zapier? You're not alone. Here are some answers to common questions about how Zapier works with Hotmart and ActiveCampaign
How do I set up an integration between Hotmart and ActiveCampaign?
To set up the integration, log in to your Hotmart account and navigate to the 'Tools' section. From there, select 'Integrations' and find ActiveCampaign. Follow the prompts to authorize the connection by entering your API key from ActiveCampaign.
What triggers can I use when integrating Hotmart with ActiveCampaign?
When integrating with ActiveCampaign, you can use several triggers such as 'New Sale', 'Refund Issued', or 'Subscription Cancelled'. These triggers help automate actions based on specific buyer activities.
Which actions can be automated in ActiveCampaign after a trigger from Hotmart?
Upon trigger events like 'New Sale' or 'Refund Issued' from Hotmart, you can automate actions such as sending personalized emails, updating contact lists, or creating follow-up tasks in ActiveCampaign.
Can I update a contact's information in ActiveCampaign when they purchase a product on Hotmart?
Yes, once you have set up the integration, any time a contact makes a purchase on Hotmart, their information can be automatically updated in your ActiveCampaign lists.
How do I handle refunds in the integration between Hotmart and ActiveCampaign?
In case of a refund issued within Hotmart, we can set up automations to trigger actions such as sending refund acknowledgment emails or updating records in your ActiveCampaign database.
Is there support for subscription-based products within the integration?
Yes, our integration supports subscription-based products. You can create workflows that are triggered by subscription renewals or cancellations directly from Hotmart into ActiveCampaign.
Do I need technical skills to integrate Hotmart with ActiveCampaign?
While having technical skills is beneficial, it is not necessary. Our platform offers an intuitive interface that guides you through setting up triggers and actions step-by-step without needing to code.
About Hotmart
Hotmart is an All-in-One solution to take your online business global.
