Act-On MCP
Marketing Automation
Use Act-On MCP to take action in your AI tools
Use Zapier Agents for a quick no-code setup, or connect to any AI environment with the Zapier MCP server.
Try in any AI platform
Supported actions
Add Contact to Direct Select Segment in All Contacts
Adds a contact to a direct select segment in All Contacts. Go to Zapier’s help page to get more info.
Add Contact to Marketing List
Add a contact to a specific marketing list
Create Form Submission
Add contact's submission to a form list
Update or Create Contact in All Contacts by Email
Updates an existing contact or creates a new one if not found in All Contacts. A contact is identified by their email address. Go to Zapier’s help page to get more info.
Update or Create Contact in All Contacts by External ID
Updates an existing contact or creates a new one if not found in All Contacts. A contact is identified by their unique ID in the source object. Go to Zapier’s help page to get more info.
Update or Create Contact in Marketing List by Email
Updates an existing contact or creates one if not found in a target list. A contact is identified by their email address.
Use Act-On MCP with any AI assistant
Zapier Act-On MCP lets you connect Act-On's actions with any AI tool that supports MCP, all without managing integrations or writing glue code. It's built for developers who want flexibility without complexity.
Step 1: Generate your secure MCP URL
Get your unique, dynamic MCP server URL instantly. This endpoint securely connects your AI assistant to Zapier's vast integration network.
Step 2: Choose your Zapier Actions
Customize the specific actions your AI assistant can perform within Act-On. Select and scope actions to align with your Act-On workflows.
Step 3: Connect with your tool of choice
Integrate your AI Assistant seamlessly using your generated MCP endpoint, enabling your AI Assistant to execute real-world tasks securely and reliably.
Introducing the Zapier MCP integration
Why developers love Zapier MCP
- No need to build or host your own APIs
- Connect once, access 30,000+ Zapier actions
- Secure, scoped access by default
- Works across your favorite dev tools
