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Create integrations between Surefire CRM and Usherpa to automate any workflow

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An event a Zap performs after it starts
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How Zapier works

Zapier lets you build automated workflows between two or more apps—no code necessary. These workflows are called Zaps, and this is how they work.

A trigger is where automation begins

A trigger is an event that starts your Zap. Say you want to receive an email every time someone fills in a Facebook form—the trigger would be "new Facebook lead.
A trigger is the event that kicks off your automated workflow.

Now it's time for action

An action is the event an automation performs after it is triggered. Say you want to send a Slack message any time you receive a Facebook lead—the action would be "send a Slack message.
An action is the event that your automated workflow performs when triggered.

And that's it! You've just created a Zap.

A Zap is an automated workflow—consisting of a trigger and one or more actions—that connects your apps.
Triggers and actions are the main components of every automated workflow.

Connect Surefire CRM and Usherpa to integrate crucial parts of your business

With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.

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With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
An illustration representing how to automate lead management with Zapier.

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Choose a Trigger
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Choose an Action

Supported triggers and actions

Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.

  • Surefire CRM triggers, actions, and search

    Create Contact

    Creates a new contact or updates an existing contact.

    Action
    Write
    • Loan IdentifierRequired

    • Loan Officer EmailRequired

    • Borrower First Name

    • Borrower Middle Name

    • Borrower Last NameRequired

    • Borrower Salutation

    • Borrower Nick Name

    • Borrower Mobile Phone

    • Borrower Work Phone

    • Borrower Home Phone

    • Borrower Email

    • Borrower Best Way To Contact

    • Borrower Mailing Address

    • Borrower Mailing City

    • Borrower Mailing State

    • Borrower Mailing Postal Code

    • Borrower Company Name

    • Borrower Fico Score

    • Borrower Job Title

    • Borrower Birthday

    • Co-Borrower First Name

    • Co-Borrower Middle Name

    • Co-Borrower Last Name

    • Co-Borrower Salutation

    • Co-Borrower Nick Name

    • Co-Borrower Mobile Phone

    • Co-Borrower Home Phone

    • Co-Borrower Work Phone

    • Co-Borrower Email

    • Co-Borrower Best Way To Contact

    • Co-Borrower Fico Score

    • Co-Borrower Birth Day

    • Display Name

    • Group Name

    • Loan Notes

    • Language

    • Own Primary Residence

    • Referrer Name

    • Actual Close Date

    • Application Date

    • Appraisal Ordered Date

    • Appraisal Received Date

    • Approval Date

    • Cancellation Date

    • CD Sent Date

    • CD Receipt Date

    • Cleared to Close Date

    • Construction Close Date

    • Credit Pulled Date

    • Decision Date

    • Denied Date

    • Docs To Escrow Title Date

    • Estimated Close Date

    • First Payment Due Date

    • Lock Date

    • Lock Expiration Date

    • Loan In Process Date

    • Loan Modified Date

    • Servicing Next Payment Due Date

    • Signed Date

    • Sold Date

    • Submitted To Underwriting Date

    • Appraised Value

    • Association Dues

    • CLTV

    • Documentation Type

    • Hazard Insurance

    • Is In Flood Zone

    • Lien Position

    • Loan Status

    • Loan ARM Index

    • Loan ARM Margin

    • Loan Interest Rate

    • Loan Amount

    • Loan Number

    • Loan Product

    • Loan Type

    • Loan LTV

    • Loan Monthly Payment

    • Loan Purpose

    • Loan Term

    • Occupancy

    • PMI

    • Property Taxes

    • Purchase Price

    • Total Down Payment

    • Total Loan Amount

    • Total Monthly Payment

    • Secondary Loan ARM Margin

    • Secondary Loan ARM Index

    • Secondary Loan Interest Rate

    • Secondary Loan Amount

    • Secondary Loan Number

    • Secondary Loan Product

    • Secondary Loan Type

    • Secondary Loan LTV

    • Secondary Loan Monthly Payment

    • Property Street Address

    • Property City

    • Property County

    • Property State

    • Property Postal Code

    • Escrow Company Name

    • Escrow Street Address

    • Escrow City

    • Escrow State

    • Escrow Postal Code

    • Escrow Phone Number

    • Escrow Fax Number

    • Escrow No.

    • Title Attn

    • Buyer Agent Name

    • Buyer Agent Company

    • Buyer Agent Title

    • Buyer Agent License No.

    • Buyer Agent Email

    • Buyer Agent Mobile Phone Number

    • Buyer Agent Work Phone Number

    • Buyer Agent Fax Number

    • Buyer Agent Street Address

    • Buyer Agent City

    • Buyer Agent State

    • Buyer Agent Postal Code

    • Listing Agent Name

    • Listing Agent Company

    • Listing Agent Title

    • Listing Agent License No.

    • Listing Agent Email

    • Listing Agent Mobile Phone Number

    • Listing Agent Work Phone Number

    • Listing Agent Fax Number

    • Listing Agent Street Address

    • Listing Agent City

    • Listing Agent State

    • Listing Agent Postal Code

    Action
    Write
    • Contact Type

    • Marketing Package

    • First NameRequired

    • Middle Name

    • Last NameRequired

    • Nick Name

    • Display Name

    • Salutation

    • Email

    • Address

    • City

    • State

    • Postal Code

    • Home Phone

    • Mobile Phone

    • Work Phone

    • Employer

    • Birthday

    • Title

    • Group Name

    • Referral Source

    • Website

    • Fico Score

    • Favorite Things

    • Own Current Residence

    • Contact Preference

    • Language

    • License Number

    • Additional Contact First Name

    • Additional Contact Middle Name

    • Additional Contact Last Name

    • Additional Contact Salutation

    • Additional Contact Nick Name

    • Additional Contact Email

    • Additional Contact Address

    • Additional Contact City

    • Additional Contact State

    • Additional Contact Postal Code

    • Additional Contact Home Phone

    • Additional Contact Work Phone

    • Additional Contact Mobile Phone

    • Additional Contact Employer

    • Additional Contact Title

    • Additional Contact Birthday

    • Additional Contact Website

    • Additional Contact Fico Score

    • Additional Contact Favorite Things

    • Additional Contact Own Current Residence

    • Additional Contact Contact Preference

    • Additional Contact Language

    • Additional Contact Licnese Number

    Action
    Write
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About Surefire CRM

Surefire CRM is a multi-faceted mortgage industry CRM marketing platform that offers personalized database marketing with unique content.
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Related categories

  • CRM (Customer Relationship Management)

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About Usherpa

Usherpa is the easiest-to-use marketing crm for sales professionals that saves time, maximizes referrals and automates marketing.

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