Marketo + Stripe (Legacy)

Marketo + Stripe (Legacy) integrations

Add new Stripe customers as leads on Marketo

Customers that subscribe to your service are committing their loyalty. Your chances of retention and upselling them will be best if you can take each one through your marketing funnel effectively: Once this automation is active, every new customer you gain on Stripe will automatically be sent over to Marketo, adding them as a lead to any list your want, keeping up with everyone.

When this happens...
New CustomerTriggers when a new customer is added.
TriggerPolling
automatically do this...
Create or Update LeadCreates or Updates a lead.
ActionWrite
then do this!
Add Lead to ListAdds a lead to a list.
ActionWrite

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More things you can do with Stripe (Legacy) and Marketo

Discover other triggers and actions you can use with Stripe (Legacy) and Marketo

Canceled Subscription
Triggers when a subscription is canceled (by a subscriber or due to end of billing period).
Trigger
Instant
Try It
New Coupon
Triggers when you add a new Stripe coupon.
Trigger
Polling
Try It
- Event Type
Trigger
Instant
Try It
New Invoice Item
Triggers when a new invoice item is listed.
Trigger
Polling
Try It
- Include Failed Payments?
Trigger
Instant
Try It

New Refund
Triggers when a new refund is created.
Trigger
Polling
Try It
- Customer
  Required
- Plans
  Required
- Collection_method
  Required
- Coupon
- Cancel at period end?
  Required
- Metadata
Action
Write

- Customer
  Required
- Name
- Email Address
- Description
- Phone
- Metadata
Action
Write
- Find by
- Query
  Required
Action
Search
- Form
Trigger
Polling
Try It
New Program
Triggers when a new program is created.
Trigger
Polling
Try It
- List
- Additional Fields
Trigger
Polling
Try It
- External Company ID
  Required
Action
Write
- Folder
  Required
- Name
  Required
- Program Description
- Program type
  Required
- Channel
  Required
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Stop on error
  Required
- HTTP Method
  Required
- URL
  Required
- Query string parameters
- Additional request headers
- Body
Action
Write
- E-Mail Address
  Required
- Additional fields to retrieve
Action
Search
- Company Name
  Required
- External Company ID
  Required
Action
Search or write

- Include Failed Charges?
Trigger
Instant
Try It
New Customer
Triggers when a new customer is added.
Trigger
Polling
Try It
New Invoice
Triggers when a new invoice is created (supports line items).
Trigger
Polling
Try It
- Customer
- Status
Trigger
Polling
Try It
New Plan
Triggers when you add a new Stripe plan.
Trigger
Polling
Try It
- Subscription To Cancel
  Required
Action
Write
- Email Address
  Required
- Name
- Description
- Line 1
- City
- Country
- Line 2
- Postal_code
- State
- Phone
- Metadata
Action
Write
- Charge Stripe ID
  Required
Action
Search
- Customer
  Required
- Plan
- Status
Action
Search
- List
- Additional Fields
Trigger
Polling
Try It
- Zap_id
- Program Context
  Required
- Campaign Context
  Required
- Program Context
  Required
- Program Member Context
  Required
Trigger
Instant
Try It
- List
  Required
- Lead
  Required
Action
Write
- Partition
Action
Write
- Program
  Required
- Name
- Program Description
- Start Date
- End Date
- Cost: Amount
- Cost: Start Date (YYYY-MM-DD)
- Cost: Note
- Tag: Type
- Tag: Value
Action
Write
- Company Name
  Required
Action
Search
- Field to search
  Required
- Search value
  Required
- Additional fields to retrieve
Action
Search
- E-Mail Address
  Required
- Additional fields to retrieve
- Partition
Action
Search or write

About Marketo

Marketo's marketing automation software helps marketers engage customers and prospects.

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About Stripe (Legacy)

Stripe is a developer-friendly way to accept payments online and in mobile apps. Stripe's suite of APIs powers commerce for thousands of companies of all sizes, processing billions of dollars for businesses each year.

Learn moreLearn moreHelpHelp

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Payment Processing

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