When this happens...
PoptinNew Lead
Then do this...
MarketoCreate or Update Lead

Let your lead machine work for you. Capture more leads from your website with Poptin pop-ups and overlays, and get them right into your Marketo marketing automation process. Squeeze the most of your websites leads even when you’re away.

How this Poptin-Marketo integration works

  1. A new lead is collected by Poptin
  2. Zapier adds a new lead on Marketo

What You Need

  • Poptin account
  • Marketo account

Why Zapier?


Get started for free—14 day trial of premium features and apps.


No coding required—automate any of 1,500+ apps in minutes.


Enterprise-level security—connect mission-critical apps.

It's easy to connect Marketo + Poptin and requires absolutely zero coding experience—the only limit is your own imagination.

When this happens...
then do this!
New Lead

Triggers when a new lead is created.

Create or Update Lead

Creates or Updates a lead.

New Lead

Triggers when a new lead is created through a Poptin conversion.

Add Lead to List

Adds a lead to a list.

Use our free platform to build a single Zapier integration and instantly connect your app with 1,500+ others.

Become a Zapier Integration Partner

Marketo's marketing automation software helps marketers engage customers and prospects.

Learn More

Poptin is a free lead capture platform that lets you create engaging web and mobile popups and improve your website's conversion rate.

See Poptin Integrations