LinkedIn Conversions + Pardot

Send LinkedIn Conversions events when new prospects are added to a Pardot list

When a new prospect is added to your list in Pardot, streamline your marketing strategy with this workflow that sends a conversion event in the LinkedIn Conversions application. This seamless process aids in tracking user actions on LinkedIn after viewing your advertisement, ensuring you retain up-to-date information about your audience. This automation not only saves you time but also allows you to monitor your marketing progress in real-time effectively.

When this happens...
Prospect Added to List
Triggers when a Prospect is added to a list.
TriggerPolling
automatically do this!
Send Conversion Event
Sends a Conversion Event to a Conversion.
ActionWrite

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Supported triggers and actions

New Form Submission
Triggers when a form is submitted.
Trigger
Polling
Try It
- ListRequired
Trigger
Polling
Try It
- ListRequired
- ProspectRequired
Action
Write
- ListRequired
- ProspectRequired
Action
Write
- ProspectRequired
- Email Address
- First Name
- Last Name
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Do Not Email?
- Review Status
- Star Status
- Do Not Call?
Action
Write

- Email AddressRequired
Action
Search
- AccountRequired
- ConversionRequired
- Email Address
- First Party Cookie ID
- First Name
- Last Name
- Title
- Company
- Country
- Lead ID
- Monetary Value of Conversion
- Currency
- Time of Conversion Event
- Event ID
Action
Write

New Prospect
Triggers when a new Prospect is synced to Pardot.
Trigger
Polling
Try It
New or Updated Prospect
Triggers when a Prospect is created or updated in Pardot.
Trigger
Polling
Try It
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Write
- NameRequired
- CampaignRequired
- ListsRequired
- From NameRequired
- From EmailRequired
- Subject LineRequired
- Email Body (Text)Required
- Email Body (HTML)
- Tags
- Custom Reply-To Address
- Suppression Lists
- Scheduled Time
Action
Write
- Api Docs Info
- Stop on errorRequired
- HTTP MethodRequired
- URLRequired
- Query string parameters
- Additional request headers
- Body
Action
Write
- Email AddressRequired
- First Name
- Last Name
- Last Activity At
- Salutation
- Campaign
- Address One
- Address Two
- City
- Zip
- State
- Territory
- Country
- Website
- Phone
- Fax
- Job Title
- Department
- Company
- Number of Employees
- Years in Business
- Industry
- Notes
- Comments
- Source
- Score
- Password
- Account
- Annual Revenue
- Is Do Not Email
- Is Reviewed
- Is Starred
- Is Do Not Call
Action
Search or write

About LinkedIn Conversions

LinkedIn Conversions lets you send information about important customer events to LinkedIn's Conversion API directly from your website, CRM or other databases.

Learn more

Related categories

Ads & Conversion

About Pardot

Pardot is no-hassle marketing automation that makes sales and marketing teams best friends. Increase marketing accountability, gain greater insight into ROI, and much more.

Learn more