The photo to be posted. Can be an actual file or a public URL. If it is a public URL, it must start with `https://` or `http://`. Supported formats are: `jpg`, `gif`, `png`, `ico`, `bmp`.

Captions can be up to 2,200 characters and can include emoji, hashtags, and line breaks.

Enter Instagram profiles you'd like to tag in your post (ex: @zapier). Only public profiles are supported.

Name of the location. Please be as explicit as possible, we'll do our best to find a match.

The photo(s) to be posted. Can be actual files or public URLs. For URLs, they must start with `https://` or `http://`. Supported formats: `jpg`, `gif`, `png`, `ico`, `bmp`. You can upload 1-10 photos for a single post or carousel.

The video to be posted. Can be an actual file or a public URL. For URLs, they must start with `https://` or `http://`. Supported formats: `mp4`, `mov`, `avi`, `wmv`, `flv`, `webm`, `mkv`, `m4v`, `3gp`, `3g2`, `asf`.

Enter Instagram profiles you'd like to tag in your video (ex: @zapier). Only public profiles are supported.

Select “Yes” to [stop this Zap step](https://help.zapier.com/hc/en-us/articles/20505304170637-Review-Zap-run-statuses#h_01HD20969HPZ01ENM30NQR79X5) if the app returns an error and enable automatic authentication refresh. Select “No” to run the Zap step regardless of errors. Learn more about [API Request action error handling](https://help.zapier.com/hc/en-us/articles/12899473501453#h_01JKRBY68EDXBB1V817DSTRZ0N).

Requests can only be made to domains associated by this application. Read more about [API Request Setup](https://help.zapier.com/hc/en-us/articles/12899607716493).

Any parameters added to a URL will be URL-encoded and appended to the request URL to pass additional data to the API request.

These headers and values will be applied to the request in addition to any headers created as part of authentication. Authentication headers are added automatically.

Zapier will pass this along raw. If you would like to provide complex JSON, try a "Code by Zapier" step to build the structure and pass it along here. For example, `{"foo": "bar"}` is perfectly valid.

Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

Instagram for Business

Conversion event name. It can be customized.

For example:
SubmitForm, Subscribe, ClickButton, Consult, Register

SHA-256 hashing is required.

The email address, or email addresses of the customer.
Follow the instructions below to obtain a valid value:
Trim any leading and trailing spaces of each email before hashing.
Lowercase all characters before hashing.
Hash the normalized email values using SHA-256.

Example:
- Original: " ALICE_abc@gmail.com "
- Normalized: "alice_abc@gmail.com" (leading and trailing spaces trimmed and lowercased)
- SHA-256 hashed: "848a771458438fc2ec420560d769fb9b9b86851ee338ec56517baabd79d3bb4f"

SHA-256 hashing is required.

The phone number or phone numbers of the customer.
Follow the instructions below to obtain a valid value:
- Normalize the phone number to E.164 format (for example, "+12133734253"). We recommend using [this library](https://github.com/catamphetamine/libphonenumber-js) for E.164 parsing.
- Country code must be included and prefixed with the + sign, without any parentheses or leading 0s. For example, a US phone number should be prefixed with the +1 country code.
- No spaces, letters or symbols except the + for the country code are included.
- SHA-256 hash the phone number after normalizing.

Example:
- Original: "(+1)2133734253"
- Normalized to E.164 format: "+12133734253"
- SHA256 hashed: "9f7ec22d72092cd3c0b58726ed9c2d91b92e51a3f29837508fb2948bb22dd2fd"

Send important customer events directly from your server or CRM to TikTok Event API, allowing you to better optimize for ad performance.

TikTok Conversions

Increase your TikTok Conversions by leveraging your Instagram for Business posts. With this workflow, upon posting new media on your Instagram account, a corresponding action is initiated in TikTok Conversions. This approach not only boosts your TikTok visibility but also provides key analytical insights from both platforms, optimizing your digital marketing strategy.

Instagram for Business + TikTok Conversions

Post new Instagram for Business media and send lead events in TikTok Conversions

Supported triggers and actions

New Media Posted in my Account

Publish Photo(s)

API Request (Beta)

New Tagged Media

Publish Video

Send Lead Event

About Instagram for Business

Related categories

About TikTok Conversions

Related categories