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Zapier makes it easy to integrate Instagram for Business with Publer - no code necessary. See how you can get setup in minutes.
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Instagram for Business
Instagram for Business
1. Choose trigger event
Publer
Publer
2. Choose action
1. Select the event
Setup
Test
Instagram for Business
Choose a trigger event
Choose a trigger
A trigger is the event that starts your Zap—like a "New Media Posted in my Account" from Instagram for Business.
Add your action
An action happens after the trigger—such as "Auto Schedule Post" in Publer.
You’re connected!
Zapier seamlessly connects Instagram for Business and Publer, automating your workflow.
Supported triggers and actions
Zapier helps you create workflows that connect your apps to automate repetitive tasks. A trigger is an event that starts a workflow, and an action is an event a Zap performs.
New Media Posted in my Account
Triggers when a photo or video is posted to your selected account.
Create a new record or update an existing record in your app.
Workspace
Required
Report Type
Required
Start Date
Required
End Date
Required
Format
Sort By
Sort Order
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Workspace
Required
Start Date
Required
End Date
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Workspace
Required
Start Date
Required
End Date
Required
Sort By
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Workspace
Required
Text
Required
Accounts
Required
Media
Start Date
Required
End Date
Required
Repeat Frequency
Required
Days of Week
Required
Repeat Rate
Required
Enable Auto Share
Auto Share Text
Auto Share Accounts
Auto Share Delay
Auto Share Delay Unit
Auto Share Condition
Auto Share Condition Value
Auto Share Condition Comparison
Enable Auto Comment
Auto Comment Text
Enable Auto Delete
Auto Delete After
Auto Delete Time Unit
Hide Instead of Delete
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Workspace
Required
Account
Required
From Date
Required
To Date
Required
Action
This is an event a Zap performs.
Write
Create a new record or update an existing record in your app.
Workspace
Required
Account
Charts
Required
From
Required
To
Required
Action
This is an event a Zap performs.
Search
Find existing data in your app
Workspace
Required
Name
Type
Folder ID
Action
This is an event a Zap performs.
Search
Find existing data in your app
For AI agents & developers
Use Instagram for Business and Publer with AI agents and code
Beyond Zap workflows. Call Instagram for Business and Publer actions directly from your AI client or your codebase, using the same 9,000+ app integrations Zapier already runs.
No code
Connect via Zapier MCP
Expose Instagram for Business and Publer actions as tools in any MCP client. Authenticate once, then call them in natural language.
Example actions on this page
Publish Photo(s)
Auto Schedule Post
Works with
Claude · ChatGPT · Cursor · any MCP-compatible client
There is no Python package yet. SDK is TypeScript-only (@zapier/zapier-sdk). The MCP server URL is personal to your account; get it at zapier.com/mcp.
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Customers who say using Zapier has made them better at their job
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Customers have created over 25 million Zaps on the platform
6 mins
The average user takes less than 6 minutes to set up a Zap
Connect Instagram for Business and Publer to integrate crucial parts of your business
With Zapier, you can integrate everything from basic data entry to end-to-end processes. Here are some of the business-critical workflows that people automate with Zapier.
Automate your lead management and improve conversions
With Zapier, you can automate every part of your lead funnel and give yourself the best chance at converting leads. Automate everything from lead capture to outreach to reporting—and close more deals as a result.
Create more impactful campaigns with automation
Measuring campaign performance across platforms can get chaotic. Plus, digging up the right metrics costs you precious time and effort. With Zapier, you can create a centralized view of your performance, skillfully manage your lists, and ensure your campaigns drive ROI across the business.
Provide world-class support with a little help from automation
Support reps can't be productive when they have to track down crucial information for every incident or ticket. With Zapier, you can automatically send your reps the context they need to resolve tickets quickly and create a seamless customer experience.
Automate your way to actionable, up-to-date data
The days of manually exporting and importing data are over. With Zapier, you can send data where it needs to go, in the format you need it—so you can centralize your data and unlock more insights.
Resolve incidents faster with automation
Your technical support team wants to focus on tech tickets rather than admin work. With Zapier, you can automate everything from ticket creation to routing to inter-team communication—eliminating friction from incident management and increasing speed to resolution.
Learn how to automate Instagram for Business on the Zapier blog
Make work flow with AI
Level up your Instagram for Business to Publer integration with AI. Extract, summarize, and transform your integration data with leading AI models like OpenAI, Anthropic, and more.
Instagram for Business allows you to gain insights on your followers. Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.
